The Marketer’s Guide to Developing a Strong Corporate and Brand Identity

Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why’s...

July 4, 2016

Why Uber’s New Logo Is a Mistake

Don’t replace the stylized white and black “U” for the “atom and bit.” Earlier this...

February 17, 2016

Can a company logo design impact on a business success?

Most people remember the criticism the 2012 London Olympics logo received, at £400k it was...

January 4, 2016

Logo designing : the evolution of ancient communication tool

It’s a centuries-old ritual to empower ourself with designs or drawings, some cultures immediately pass...

January 4, 2016

Aston Martin – A Brand Story With The Ultimate Protagonist

When you think of Aston Martin, what comes to mind?  For me, it’s James Bond...

December 19, 2015

Brand Story

WHAT IS A BRAND STORY? A brand story is more than content and a narrative....

December 19, 2015

Uber is now more valuable than Ford, GM, and a bunch of huge public companies

Uber is reportedly shopping itself to investors for another round of funding, and this time...

December 6, 2015

Facebook CEO, now a father, will give away most of his money

SAN FRANCISCO (AP) — Talk about birth announcements: Facebook CEO Mark Zuckerberg and his wife...

December 2, 2015

GooglePlus has Everyone in Shock with 7 UI Design Changes

Last week, Google Plus shocked everyone after it rolled out the latest user interface changes....

December 1, 2015

20 Examples Of Modern Flat Design Logo

Be sure to see this great collection of flat design logo examples and check out...

December 1, 2015