Facebook rebrands to distinguish the company from the app
Facebook has unveiled a new company brand, featuring a capitalized wordmark, bespoke typeface and a...
November 5, 2019
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Logo vs. Brand — what’s the difference?
Apple vs Samsung, Nike vs Adidas, Coca-Cola vs Pepsi — these debates have been in existence since...
November 27, 2018
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The FedEx Logo History
Started by a young entrepreneur in 1971, FedEx was once just a tiny delivery company....
August 12, 2017
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The Marketer’s Guide to Developing a Strong Corporate and Brand Identity
Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why’s...
July 4, 2016
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Aston Martin – A Brand Story With The Ultimate Protagonist
When you think of Aston Martin, what comes to mind? For me, it’s James Bond...
December 19, 2015
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Brand Story
WHAT IS A BRAND STORY? A brand story is more than content and a narrative....
December 19, 2015
19
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