Brand

Facebook rebrands to distinguish the company from the app

Facebook has unveiled a new company brand, featuring a capitalized wordmark, bespoke typeface and a...

November 5, 2019

05
Nov
Logo vs. Brand — what’s the difference?

Apple vs Samsung, Nike vs Adidas, Coca-Cola vs Pepsi — these debates have been in existence since...

November 27, 2018

27
Nov
The FedEx Logo History

Started by a young entrepreneur in 1971, FedEx was once just a tiny delivery company....

August 12, 2017

12
Aug
The Marketer’s Guide to Developing a Strong Corporate and Brand Identity

Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why’s...

July 4, 2016

04
Jul
Aston Martin – A Brand Story With The Ultimate Protagonist

When you think of Aston Martin, what comes to mind?  For me, it’s James Bond...

December 19, 2015

19
Dec
Brand Story

WHAT IS A BRAND STORY? A brand story is more than content and a narrative....

December 19, 2015

19
Dec