{"id":8281,"date":"2017-07-06T12:13:00","date_gmt":"2017-07-06T05:13:00","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=8281"},"modified":"2017-07-06T12:13:00","modified_gmt":"2017-07-06T05:13:00","slug":"xay-dung-chien-luoc-truyen-thong-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=8281","title":{"rendered":"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea7n thi\u1ebft cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, n\u00f3 gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, qua \u0111\u00f3 t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed v\u1eefng ch\u1eafc trong suy ngh\u0129, nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n

1. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/h3>\n

R\u00f5 r\u00e0ng l\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n l\u00e0 ai. B\u1ea1n c\u0169ng c\u1ea7n ph\u00e2n \u0111\u1ecbnh r\u00f5 r\u00e0ng gi\u1eefa kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1edfi v\u00ec gi\u1eefa hai \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 g\u1edfi \u0111i nh\u1eefng th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau, s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau.<\/p>\n

\"\"<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u1ea7n xem x\u00e9t y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c nhau gi\u1eefa m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y v\u1edbi nh\u00f3m kh\u00e1c. S\u1ef1 kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n \u0111\u1ecbnh b\u1edfi nhu c\u1ea7u, tu\u1ed5i t\u00e1c, \u0111\u1ecba l\u00fd, thu nh\u1eadp, t\u00e2m l\u00fd ho\u1eb7c l\u1ed1i s\u1ed1ng. C\u1ea7n l\u01b0u \u00fd l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u00e0 b\u1ea1n c\u1ed1 truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u00e0ng l\u1edbn th\u00ec th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u00e0ng thi\u1ebfu c\u1ee5 th\u1ec3, thi\u1ebfu thuy\u1ebft ph\u1ee5c.<\/p>\n

2. Th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh v\u1ecb.<\/h3>\n

B\u1eb1ng c\u00e1ch \u0111\u1ecbnh v\u1ecb, b\u1ea1n ch\u1ecdn cho m\u00ecnh m\u1ed9t v\u1ecb tr\u00ed trong tr\u00ed \u00f3c c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7n nay, kh\u00e1ch h\u00e0ng d\u01b0\u1eddng nh\u01b0 b\u1ecb qu\u00e1 t\u1ea3i do h\u1ecd l\u00e0 \u0111\u00edch nh\u1eafm c\u1ee7a qu\u00e1 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, h\u1ea7u nh\u01b0 m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. Gi\u1eefa m\u1ed9t r\u1eebng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng nh\u01b0 v\u1eady, m\u1ed9t \u0111\u1ecbnh v\u1ecb t\u1ed1t gi\u00fap b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u00ecm \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng \u0111i v\u00e0o trong nh\u1eadn th\u1ee9c, suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u01b0u l\u1ea1i \u0111\u00f3 l\u00e2u d\u00e0i.<\/p>\n

3. M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng.<\/h3>\n

M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng l\u00e0 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c qua m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng. M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh, gi\u00e1 tr\u1ecb cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u; gia t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t d\u1ecbch v\u1ee5; th\u00f4ng b\u00e1o v\u1ec1 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i; gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u00f9ng nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng; u\u1ed1n n\u1eafng nh\u1eefng nh\u1eadn th\u1ee9c l\u1ec7ch l\u1ea1c v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t c\u00f4ng ty .v.v.. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3, gi\u00fap b\u1ea1n c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng<\/p>\n

4. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n \u0111i.<\/h3>\n

Ch\u1ec9 b\u1eb1ng s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. B\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p m\u00ecnh mu\u1ed1n truy\u1ec1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 ph\u1ea3n \u00e1nh n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n trong vi\u1ec7c chi\u1ebfm l\u1ea5y m\u1ed9t v\u1ecb tr\u00ed trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh v\u1ecb. Th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01a1n l\u1ebb ho\u1eb7c m\u1ed9t t\u1eadp h\u1ee3p c\u1ee7a nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau, tu\u1ef3 v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng, tu\u1ef3 v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n

5. Truy\u1ec1n th\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh.<\/h3>\n

Mu\u1ed1n hay kh\u00f4ng, truy\u1ec1n th\u00f4ng ph\u1ea3i mang l\u1ea1i hi\u1ec7u qu\u1ea3 trong kinh doanh, v\u00e0 do v\u1eady c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng. Ng\u01b0\u1eddi ta \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch so s\u00e1nh hi\u1ec7u qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng \u0111\u1ec1 ra ngay t\u1eeb \u0111\u1ea7u. Ngo\u00e0i ra ng\u01b0\u1eddi ta c\u00f2n so s\u00e1nh chi ph\u00ed ph\u1ea3i b\u1ecf ra gi\u1eefa nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/p>\n

\"\"<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u q\u1ee7a truy\u1ec1n th\u00f4ng: B\u1ea1n \u0111\u1eb7t ra m\u1ee5c ti\u00eau \u00edt nh\u1ea5t 80% kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n trong v\u00f2ng 3 th\u00e1ng, v\u00e0 sau 3 th\u00e1ng k\u1ec3 t\u1eeb khi th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng, b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c th\u0103m d\u00f2 kh\u00e1ch h\u00e0ng \u0111\u1ec3 ki\u1ec3m tra xem bao nhi\u00eau ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft s\u00e0n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n

6. Theo \u0111u\u1ed5i.<\/h3>\n

M\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi, \u0111\u00e1p \u1ee9ng m\u1ed9t nhu c\u1ea7u b\u1ee9c thi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1ec5 \u0111i v\u00e0o l\u00f2ng ng\u01b0\u1eddi h\u01a1n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i kh\u00e1c, v\u00e0 c\u00f9ng tham gia tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng. X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean tr\u00ec v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e2u d\u00e0i.<\/p>\n

Cu\u1ed9c b\u1ea7u c\u1eed t\u1ed5ng th\u1ed1ng v\u1eeba qua t\u1ea1i M\u1ef9 cho th\u1ea5y s\u1ee9c m\u1ea1nh v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i so v\u1edbi truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng.<\/strong><\/p>\n

Trong chi\u1ebfn d\u1ecbch tranh c\u1eed c\u1ee7a m\u00ecnh, b\u00e0 Hillary Clinton v\u1edbi 200 k\u00eanh truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng \u00e1p \u0111\u1ea3o ho\u00e0n to\u00e0n so v\u1edbi \u00f4ng Donald Trump \u2013 v\u1ecfn v\u1eb9n 6 k\u00eanh. Trong khi \u0111\u00f3, tr\u00ean k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u00f4ng phu v\u1edbi c\u00e1c lu\u1ed3ng trao \u0111\u1ed5i hai chi\u1ec1u v\u00e0 t\u00edch c\u1ef1c c\u1ee7a \u00f4ng Trump t\u1ecf ra r\u1ea5t hi\u1ec7u qu\u1ea3.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch c\u00f4 \u0111\u1ecdng th\u00ec th\u1ea5t b\u1ea1i c\u1ee7a b\u00e0 Clinton n\u1eb1m \u1edf vi\u1ec7c c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n \u0111i t\u1eeb k\u00eanh ch\u00ednh th\u1ed1ng kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p, b\u00e0i h\u1ecdc r\u00fat ra ch\u00ednh l\u00e0 truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng hay m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u c\u00f3 uy l\u1ef1c to l\u1edbn v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch c\u1ea9n tr\u1ecdng.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c v\u00e0 b\u1ec1n v\u1eefng, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 li\u00ean \u0111\u1edbi. Duy tr\u00ec ki\u1ec3m so\u00e1t v\u00e0 ph\u00e2n t\u00edch th\u00f4ng \u0111i\u1ec7p s\u1ebd \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00f4ng b\u1ecb ch\u1ec7ch kh\u1ecfi \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Hi\u1ec7n nay, kh\u00f4ng \u00edt tr\u01b0\u1eddng h\u1ee3p truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng t\u1ed5ng h\u1ee3p t\u1eeb c\u00e1c th\u1ea3o lu\u1eadn x\u00e3 h\u1ed9i, c\u00f2n m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng chia s\u1ebb v\u00e0 ph\u00e1t tri\u1ec3n ch\u1ee7 \u0111\u1ec1 t\u1eeb k\u00eanh ch\u00ednh th\u1ed1ng. Trang BuzzFeed n\u1ed5i ti\u1ebfng v\u1eadn h\u00e0nh ho\u00e0n to\u00e0n theo nguy\u00ean l\u00fd n\u00e0y. K\u1ebft qu\u1ea3 l\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t b\u1ee9c tranh r\u1ea5t m\u1edbi hi\u1ec7n nay, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3n nh\u1eadn th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n v\u00e0 ranh gi\u1edbi gi\u1eefa truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i b\u1ecb lu m\u1edd \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1ec1 bi\u1ebft \u0111\u1ebfn c\u00e1i g\u1ecdi l\u00e0 \u201cchi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng\u201d hay \u201cchi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u201d, h\u1ecd ch\u1ec9 bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Khi c\u00f3 s\u1ef1 kh\u00f4ng th\u1ed1ng nh\u1ea5t gi\u1eefa c\u00e1c th\u00f4ng \u0111i\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd g\u1eb7p nguy hi\u1ec3m. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu s\u1ef1 k\u1ebft n\u1ed1i (v\u1edbi h\u1ecd) v\u00e0 d\u01b0\u1eddng nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng che gi\u1ea5u \u0111i\u1ec1u g\u00ec \u0111\u00f3.<\/p>\n

H\u00ecnh d\u01b0\u1edbi \u0111\u00e2y s\u1ebd di\u1ec5n t\u1ea3 c\u1ee5 th\u1ec3 lu\u1eadn \u0111i\u1ec3m n\u00e0y. Nhi\u1ec1u m\u1ed1i ti\u1ec1m \u1ea9n \u0111\u1ed1i v\u1edbi s\u1ef1 l\u1ec7nh pha khi chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p doanh nghi\u1ec7p trong chu\u1ed7i giao ti\u1ebfp 3 b\u00ean \u201cdoanh nghi\u1ec7p \u2013 k\u00eanh truy\u1ec1n th\u1ed1ng \u2013 k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i\u201d c\u00f3 th\u1ec3 t\u1ed5n h\u1ea1i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

V\u00ed d\u1ee5, doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 chuy\u1ec3n t\u1ea3i tr\u00ean k\u00eanh ch\u00ednh th\u1ed1ng nh\u01b0ng kh\u00f4ng th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 s\u1ef1 \u0111\u00e1nh gi\u00e1 n\u00e0o v\u1ec1 m\u1ee9c \u0111\u1ed9 quan t\u00e2m \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Th\u00eam v\u00e0o \u0111\u00f3 v\u00e0 c\u0169ng l\u00e0 quan tr\u1ecdng nh\u1ea5t, r\u1ea5t c\u00f3 th\u1ec3 c\u00f3 kho\u1ea3ng c\u00e1ch l\u1edbn gi\u1eefa nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111\u01b0a ra v\u00e0 chuy\u1ec3n t\u1ea3i nh\u01b0 l\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u1ee7 ch\u1ed1t tr\u00ean truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng v\u1edbi nh\u1eefng n\u1ed9i dung\/ch\u1ee7 \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng th\u1ea3o lu\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a c\u00f4ng ty ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng Isentia cho m\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i, v\u1ec1 m\u1ee9c \u0111\u1ed9 ch\u00eanh l\u1ec7ch gi\u1eefa c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u tr\u00ean truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e3 cho th\u1ea5y s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa hai k\u00eanh v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ea3ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 c\u1ea3i thi\u1ec7n. Bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 tr\u00edch xu\u1ea5t t\u1eeb nghi\u00ean c\u1ee9u \u0111\u00f3:<\/p>\n

C\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y s\u1ef1 kh\u00f4ng li\u00ean quan kh\u00e1 r\u00f5 gi\u1eefa th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n \u0111i tr\u00ean k\u00eanh ch\u00ednh th\u1ed1ng v\u00e0 c\u1ea3m nh\u1eadn th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1. \u0110\u1eb7c bi\u1ec7t r\u00f5 r\u00e0ng v\u1edbi m\u1ee5c Jobs Growth (s\u1ef1 t\u0103ng tr\u01b0\u1edfng ngh\u1ec1 nghi\u1ec7p) \u2013 m\u1eb7c d\u00f9 doanh nghi\u1ec7p \u0111\u00e3 l\u00e0m kh\u00e1 t\u1ed1t tr\u00ean k\u00eanh ch\u00ednh th\u1ed1ng, m\u1ee9c \u0111\u1ed9 c\u1ea3m nh\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u1ea5p \u0111\u1ebfn -16 \u0111i\u1ec3m.<\/p>\n

Theo \u0111\u00f3, ph\u01b0\u01a1ng \u00e1n \u0111\u01b0a ra l\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n thay \u0111\u1ed5i c\u1ea3m nh\u1eadn ti\u00eau c\u1ef1c tr\u00ean k\u00eanh online, m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi nh\u1eefng \u0111\u00fac k\u1ebft chuy\u00ean s\u00e2u h\u01a1n, doanh nghi\u1ec7p \u0111\u00e3 t\u00ecm ki\u1ebfm v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c micro-KOLs (ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tr\u00ean online m\u1ee9c \u0111\u1ed9 nh\u1ecf, tr\u00ean m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng nh\u1ea5t \u0111\u1ecbnh) \u0111\u1ec3 l\u00e0m s\u00e1ng t\u1ecf h\u01a1n c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ea7n chuy\u1ec3n t\u1ea3i v\u00e0 \u201cth\u00e2n thi\u1ec7n h\u00f3a\u201d cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea7n thi\u1ebft cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, n\u00f3 gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, qua \u0111\u00f3 t\u1ea1o ra…<\/p>\n","protected":false},"author":1,"featured_media":8285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[345,349,346,347,348],"class_list":["post-8281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chien-luoc-truyen-thong","tag-hieu-qua-kinh-doanh","tag-marketing-hieu-qua","tag-muc-tieu-truyen-thong","tag-thong-diep-dinh-vi"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/8281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8281"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/8281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/8285"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}