{"id":8117,"date":"2017-05-10T08:24:02","date_gmt":"2017-05-10T01:24:02","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=8117"},"modified":"2018-04-16T15:11:21","modified_gmt":"2018-04-16T08:11:21","slug":"5-cach-de-lam-chu-chien-luoc-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=8117","title":{"rendered":"5 c\u00e1ch \u0111\u1ec3 l\u00e0m ch\u1ee7 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u !!!"},"content":{"rendered":"

Nh\u1eefng l\u1eddi khuy\u00ean chuy\u00ean m\u00f4n n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ch\u1ea1m \u0111\u01b0\u1ee3c \u0111\u1ebfn tr\u00e1i tim c\u1ee7a m\u1ed9t <\/span>th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span> v\u00e0 t\u1ea1o ra m\u1ed9t <\/span>thi\u1ebft k\u1ebf <\/a><\/span>c\u00f3 hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/p>\n

C\u00e1c thu\u1eadt ng\u1eef nh\u01b0 ‘chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u’ nghe th\u00ec c\u00f3 v\u1ebb kh\u00f3 ch\u1ecbu, g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh c\u00e1c ch\u1ed3ng s\u00e1ch d\u00e0y \u0111\u1eb7c, c\u00e1c t\u00e0i li\u1ec7u l\u00fd thuy\u1ebft \u0111\u1ea7y nh\u1eefng t\u1eeb ng\u1eef chuy\u00ean m\u00f4n. Nh\u01b0ng kh\u00f4ng, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u01b0 v\u1eady, m\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn <\/span>chi\u1ebfn l\u01b0\u1ee3c<\/a><\/span> h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ho\u00e0n to\u00e0n hi\u1ec7u qu\u1ea3 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n.<\/span><\/p>\n

N\u00f3i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn trong h\u01b0\u1edbng d\u1eabn cu\u1ed1i c\u00f9ng v\u1ec1 thi\u1ebft k\u1ebf <\/span>logo<\/a><\/span>, bao g\u1ed3m t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang – nh\u01b0ng c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 h\u01a1n th\u1ebf n\u1eefa.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Chuck ra c\u00e1c bi\u1ec7t ng\u1eef<\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u thu\u1eadt ng\u1eef trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u thu\u1eadt ng\u1eef trong chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft: t\u1eadp trung v\u00e0o ch\u1ea5t, \u0111\u1eb7c bi\u1ec7t khi n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Katherine Heaton, gi\u00e1m \u0111\u1ed1c t\u00e0i kho\u1ea3n c\u1ee7a Johnson Banks cho bi\u1ebft: “Ch\u00fang t\u00f4i \u0111ang trong qu\u00e1 tr\u00ecnh giao ti\u1ebfp, v\u1eady t\u1ea1i sao l\u1ea1i s\u1eed d\u1ee5ng nh\u1eefng thu\u1eadt ng\u1eef ph\u1ee9c t\u1ea1p khi n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quen thu\u1ed9c v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p?<\/p>\n

Simon Manchipp, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a SomeOne nh\u1eadn x\u00e9t: “C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u00f4 ngh\u0129a v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c. “N\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t n\u01a1i \u0111\u00e1ng s\u1ee3 cho kh\u00e1ch h\u00e0ng.”<\/p>\n

Vi\u1ec7c thu\u00ea m\u1ed9t “nh\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c”, \u00f4ng ch\u1ec9 ra, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kinh nghi\u1ec7m \u0111\u00e1ng s\u1ee3. “B\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o c\u00e1o \u1edf cu\u1ed1i, v\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 h\u00e0nh \u0111\u1ed9ng,” Manchipp b\u1ed5 sung. “Ch\u00fang t\u00f4i c\u1ed1 g\u1eafng tr\u00e1nh n\u00f3i v\u1ec1 n\u00f3 theo c\u00e1ch \u0111\u00f3: ch\u00fang t\u00f4i g\u1ecdi \u0111\u00f3 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch”, v\u00e0 sau \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft m\u1ed9t ch\u00fat. ”<\/p>\n

Nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n<\/span><\/h2>\n

Chia t\u00e1ch qu\u00e1 tr\u00ecnh c\u1ee7a n\u00f3 th\u00e0nh b\u1ed1n giai \u0111o\u1ea1n: Xem, suy ngh\u0129, t\u1ea1o v\u00e0 th\u1ef1c hi\u1ec7n. Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean bao g\u1ed3m vi\u1ec7c l\u00f9i l\u1ea1i, nh\u00ecn xung quanh v\u00e0 ph\u00eda tr\u01b0\u1edbc \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hi\u1ec3u th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o Stuart Youngs gi\u1ea3i th\u00edch: ” Xem ” v\u1ec1 t\u00ecnh c\u1ea3m. “Tham v\u1ecdng c\u1ee7a t\u1ed5 ch\u1ee9c n\u00e0y l\u00e0 g\u00ec? Th\u1ecb tr\u01b0\u1eddng tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o; Nh\u1eadn th\u1ee9c b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i l\u00e0 g\u00ec? “<\/span><\/p>\n

Trong giai \u0111o\u1ea1n ti\u1ebfp theo, m\u1ee5c \u0111\u00edch ph\u00e1t tri\u1ec3n c\u00e1i nh\u00ecn s\u00e2u v\u00e0o m\u1ed9t t\u01b0\u1eddng thu\u1eadt. Youngs cho bi\u1ebft: “H\u00e3y ngh\u0129 l\u00e0 b\u1ea1n hi\u1ec3u t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o v\u00e0 tr\u00ecnh b\u00e0y n\u00f3 th\u00e0nh m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 tr\u1edf n\u00ean t\u00f3m t\u1eaft ng\u1eafn g\u1ecdn x\u00fac t\u00edch cho m\u1ecdi ng\u01b0\u1eddi trong n\u1ed9i b\u1ed9. “N\u00f3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c cho t\u1ed5 ch\u1ee9c \u0111\u00f3, v\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch.”<\/p>\n

H\u1ecfi c\u00e1c c\u00e2u h\u1ecfi \u0111\u00fang<\/span><\/h2>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 \u0111\u00e0m tho\u1ea1i c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n. V\u00e0 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u1ea5t c\u1ea3 ch\u1ec9 l\u00e0 h\u1ecfi c\u00e1c c\u00e2u h\u1ecfi \u0111\u00fang. Ng\u01b0\u1eddi l\u1edbn nh\u1ea5t lu\u00f4n lu\u00f4n l\u00e0: “B\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh cu\u1ed1i c\u00f9ng?”, Kristoffer Fink Parup, nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i Pearlfisher n\u00f3i. “N\u00f3 n\u1eb1m \u1edf \u0111\u00e2u trong 10 n\u0103m qua, v\u00e0 t\u1ea1i sao l\u1ea1i v\u1eady?” “B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi m\u1edf n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng suy ngh\u0129 s\u00e2u s\u1eafc \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n ho\u1eb7c nh\u1eefng \u0111i\u1ec3m m\u00f9.<\/p>\n

\"\"<\/a><\/p>\n

Simon Manchipp: “B\u1ea1n ch\u1ec9 c\u1ea7n m\u1ed9t ng\u01b0\u1eddi trong nh\u00f3m n\u00f2ng c\u1ed1t m\u00e0 kh\u00f4ng mua v\u00e0o \u00fd t\u01b0\u1edfng \u0111\u00f3, v\u00e0 ngay khi c\u00e1nh c\u1eeda \u0111\u00f3ng l\u1ea1i h\u1ecd \u0111i b\u1ed9 v\u00e0 n\u00f3i:” T\u00f4i ” T\u00f4i kh\u00f4ng bao gi\u1edd th\u00edch \u0111i\u1ec1u \u0111\u00f3 “s\u1ef1 nghi ng\u1edd l\u00e0 m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng, v\u00ec v\u1eady h\u1ee3p t\u00e1c l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t.”<\/span><\/p>\n

T\u00ecm \u00fd t\u01b0\u1edfng l\u1edbn<\/h2>\n

“T\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p duy nh\u1ea5t cho m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng l\u1edbn, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi”, Greg Quinton, gi\u00e1m \u0111\u1ed1c thi\u1ebft k\u1ebf c\u1ee7a The Partners cho bi\u1ebft.<\/p>\n

\u00dd t\u01b0\u1edfng l\u1edbn c\u0169ng c\u1ea7n ph\u1ea3i d\u1ecbch d\u1ec5 d\u00e0ng qua c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau. “M\u1ed9t th\u1ebf gi\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t b\u1ed9 ph\u1ee5 t\u00f9ng; M\u1ed9t h\u1ed9p c\u00f4ng c\u1ee5, m\u1ed9t h\u1ec7 \u0111i\u1ec1u h\u00e0nh “, Hussey gi\u1ea3i th\u00edch. “\u0110\u00f3 l\u00e0 n\u1ed9i dung t\u1eadp trung v\u00e0o \u00fd t\u01b0\u1edfng ch\u00ednh v\u00e0 c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t trong t\u1eebng lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.”<\/p>\n

Gi\u1eef linh ho\u1ea1t<\/span><\/h2>\n

Theo Michael Johnson, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a Johnson Banks, qu\u00e1 tr\u00ecnh studio c\u1ee7a anh \u1ea5y c\u00f3 giai \u0111o\u1ea1n “n\u0103m v\u00e0 r\u01b0\u1ee1i” v\u00ec l\u00fd do n\u00e0y.\u00a0Nghi\u00ean c\u1ee9u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u01b0\u1edbc ti\u00ean, v\u00e0 thi\u1ebft k\u1ebf l\u00e0 th\u1ee9 ba – nh\u01b0ng b\u01b0\u1edbc 2.5 th\u1eeba nh\u1eadn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng ng\u01b0\u1ee3c l\u1ea1i khi b\u1ea1n b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf. “Ch\u00fang ta th\u01b0\u1eddng l\u00e0m m\u1edd giai \u0111o\u1ea1n hai v\u00e0 ba”, anh kh\u1eb3ng \u0111\u1ecbnh. “\u0110\u00f3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi nhi\u1ec1u c\u00f4ng ty: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111i t\u1eeb n\u01a1i h\u1ecd n\u00f3i b\u1eb1ng mi\u1ec7ng, \u0111\u1ec3 tr\u1ef1c quan nh\u01b0 th\u1ebf n\u00e0o h\u1ecd s\u1ebd xem x\u00e9t.”<\/p>\n

Th\u00f4ng \u0111i\u1ec7p \u1edf \u0111\u00e2y r\u1ea5t \u0111\u01a1n gi\u1ea3n: \u0111\u1eebng \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfc tr\u1ef1c th\u0103ng. “B\u1ea1n ph\u1ea3i l\u1eafng nghe nghi\u00ean c\u1ee9u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng \u0111\u1eebng c\u1ed1 \u0111\u1ec3 n\u00f3 ch\u1ee9a b\u1ea1n”, Jess Phillips, nh\u00e0 thi\u1ebft k\u1ebf c\u1ea5p cao c\u1ee7a Pearlfisher, n\u00f3i. “C\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t b\u1ea3ng \u00e2m thanh tuy\u1ec7t v\u1eddi cho nh\u1eefng \u00fd t\u01b0\u1edfng, nh\u01b0ng \u0111\u1eebng qu\u00e1 kh\u00e9p k\u00edn b\u1edfi l\u00fd thuy\u1ebft. S\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t b\u00e0n \u0111\u1ea1p, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi. “<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng l\u1eddi khuy\u00ean t\u1ed1t nh\u1ea5t m\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u thi\u1ebft k\u1ebf 3D Mike Beauchamp c\u1ee7a Pearlfisher nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb tr\u1ee3 gi\u1ea3ng c\u1ee7a tr\u01b0\u1eddng l\u00e0 ph\u1ea3i lu\u00f4n \u0111\u1eb7t c\u00e2u h\u1ecfi t\u1ea1i sao l\u1ea1i c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 – v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi n\u00f3i \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. “N\u1ebfu ai \u0111\u00f3 kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c, th\u00ec c\u00f3 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u00e1ng l\u00e0m”, \u00f4ng nh\u1ea5n m\u1ea1nh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng l\u1eddi khuy\u00ean chuy\u00ean m\u00f4n n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ch\u1ea1m \u0111\u01b0\u1ee3c \u0111\u1ebfn tr\u00e1i tim c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf c\u00f3 hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n C\u00e1c thu\u1eadt ng\u1eef nh\u01b0 ‘chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u’ nghe th\u00ec c\u00f3 v\u1ebb kh\u00f3 ch\u1ecbu, g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh c\u00e1c…<\/p>\n","protected":false},"author":5,"featured_media":8712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[413,412,411,321],"class_list":["post-8117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-brands","tag-cac-buoc-xay-dung-thuong-hieu-manh","tag-chien-luoc-xay-dung-thuong-hieu","tag-xay-dung-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/8117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8117"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/8117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/8712"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}