{"id":7949,"date":"2018-12-17T14:33:35","date_gmt":"2018-12-17T07:33:35","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7949"},"modified":"2018-12-17T14:36:30","modified_gmt":"2018-12-17T07:36:30","slug":"tiep-thi-du-kich-la-gi","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7949","title":{"rendered":"Ti\u1ebfp th\u1ecb du k\u00edch l\u00e0 g\u00ec? !!!"},"content":{"rendered":"

T\u1eeb “du k\u00edch”, theo d\u1ea1ng vi\u1ebft, d\u01b0\u1eddng nh\u01b0 r\u1ea5t m\u00e3nh li\u1ec7t. N\u00f3 g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh v\u1ec1 cu\u1ed9c n\u1ed5i d\u1eady v\u00e0 xung \u0111\u1ed9t. \u0110\u1eb7t n\u00f3 b\u00ean c\u1ea1nh t\u1eeb “ti\u1ebfp th\u1ecb<\/a>“, v\u00e0 n\u00f3 l\u00e0m cho r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi h\u1ecfi “Huh?”<\/p>\n

Nh\u01b0ng ti\u1ebfp th\u1ecb du k\u00edch kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c giao ti\u1ebfp c\u00f3 t\u00ednh chi\u1ebfn \u0111\u1ea5u. X\u00e9t cho c\u00f9ng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd g\u00e2y tr\u1edf ng\u1ea1i l\u1edbn, vi ph\u1ea1m ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing<\/a> kh\u00f4ng ng\u1ee5 \u00fd, v\u00ec n\u00f3 l\u00e0m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/a> gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n h\u1ecd.<\/p>\n

Tuy nhi\u00ean, v\u00ec n\u00f3 kh\u00f4ng mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o n\u00ean n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 gi\u1ea3i th\u00edch.<\/p>\n

Ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 ki\u1ebfn \u200b\u200bth\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 n\u01a1i n\u00f3 \u0111\u1ebfn v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o, ti\u1ebfp theo l\u00e0 ki\u1ec3m tra xem n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Ti\u1ebfp th\u1ecb du k\u00edch l\u00e0 g\u00ec?<\/h2>\n

Ngu\u1ed3n g\u1ed1c<\/h3>\n

Khi ch\u00fang t\u00f4i nghe thu\u1eadt ng\u1eef “ti\u1ebfp th\u1ecb du k\u00edch”, th\u1eadt kh\u00f3 \u0111\u1ec3 kh\u00f4ng ngh\u0129 \u0111\u1ebfn chi\u1ebfn tranh du k\u00edch – \u0111i\u1ec1u \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a, v\u00ec \u0111\u00f3 l\u00e0 n\u01a1i m\u00e0 c\u00e1ch ti\u1ebfp th\u1ecb n\u00e0y c\u00f3 t\u00ean. Trong b\u1ed1i c\u1ea3nh chi\u1ebfn tranh, c\u00e1c chi\u1ebfn thu\u1eadt du k\u00edch ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd. H\u00e3y suy ngh\u0129: “Kh\u00e2m ph\u1ee5c, ph\u00e1 ho\u1ea1i, \u0111\u1ed9t k\u00edch,” theo S\u00e1ng t\u1ea1o Ti\u1ebfp th\u1ecb Guerrilla<\/span><\/p>\n

Trong ti\u1ebfp th\u1ecb, c\u00e1c k\u1ef9 thu\u1eadt du k\u00edch th\u01b0\u1eddng t\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd. N\u00f3 thi\u1ebft l\u1eadp \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o cao m\u00e0 b\u1eaft m\u1ecdi ng\u01b0\u1eddi b\u1ea5t ng\u1edd trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. B\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng g\u00ec gi\u1ed1ng nh\u01b0 trong m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

Thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 1980 b\u1edfi nh\u00e0 v\u0103n Jay Conrad Levinson, ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft nhi\u1ec1u cu\u1ed1n s\u00e1ch v\u1ec1 chi\u1ebfn thu\u1eadt du k\u00edch trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n. T\u1ea5t nhi\u00ean, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ti\u1ebfp th\u1ecb n\u00f3i chung c\u00f3 v\u1ebb r\u1ea5t kh\u00e1c bi\u1ec7t, v\u00e0 trong khi ti\u1ebfp th\u1ecb du k\u00edch v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00e0y nay, phong tr\u00e0o k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n \u0111ang thay \u0111\u1ed5i n\u00f3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o. M\u1ed9t l\u1ea7n n\u1eefa – b\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng g\u00ec gi\u1ed1ng nh\u01b0 trong m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi.<\/p>\n

Budget-Friendly<\/h3>\n

Nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb th\u1ef1c s\u1ef1 th\u00edch th\u00fa v\u1ec1 ti\u1ebfp th\u1ecb du k\u00edch l\u00e0 b\u1ea3n ch\u1ea5t chi ph\u00ed th\u1ea5p. Vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u1ef1c s\u1ef1 \u1edf \u0111\u00e2y l\u00e0 m\u1ed9t s\u00e1ng t\u1ea1o, tr\u00ed tu\u1ec7 – tuy nhi\u00ean, vi\u1ec7c th\u1ef1c hi\u1ec7n n\u00f3 kh\u00f4ng ph\u1ea3i t\u1ed1n k\u00e9m. Michael Brenner \u0111\u00e3 t\u00f3m t\u1eaft n\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o trong b\u00e0i b\u00e1o c\u1ee7a \u00f4ng v\u1ec1 “n\u1ed9i dung du k\u00edch”, n\u01a1i \u00f4ng \u0111\u00e3 \u0111\u01b0a ra phong c\u00e1ch ti\u1ebfp th\u1ecb n\u00e0y trong c\u00f9ng m\u1ed9t b\u1ed1i c\u1ea3nh v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, nh\u01b0 l\u1ea5y m\u1ed9t s\u1ed1 ph\u00e2n \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh c\u1ee7a m\u1ed9t b\u00e1o c\u00e1o, v\u00e0 m\u1edf r\u1ed9ng t\u1eebng b\u00e0i vi\u1ebft trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 th\u1eddi gian, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 ti\u1ec1n.<\/p>\n

Theo c\u00e1ch n\u00e0o \u0111\u00f3, ti\u1ebfp th\u1ecb du k\u00edch ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch repurposing m\u00f4i tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. \u0110\u00e1nh gi\u00e1 n\u00f3, v\u00e0 t\u00ecm ra nh\u1eefng ph\u00e2n \u0111o\u1ea1n c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c repurposed \u0111\u1ec3 bao g\u1ed3m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

C\u00e1c lo\u1ea1i ti\u1ebfp th\u1ecb du k\u00edch<\/h3>\n

C\u00f3 m\u1ed9t v\u00e0i ti\u1ec3u lo\u1ea1i c\u1ee7a ti\u1ebfp th\u1ecb du k\u00edch, nh\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c v\u1ea1ch ra b\u1edfi c\u00f4ng ty ALT TERRAIN:<\/span><\/p>\n

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    • Qu\u1ea3ng b\u00e1 du k\u00edch ngo\u00e0i tr\u1eddi. Th\u00eam m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 v\u00e0o c\u00e1c m\u00f4i tr\u01b0\u1eddng \u0111\u00f4 th\u1ecb \u0111\u00e3 t\u1ed3n t\u1ea1i, nh\u01b0 \u0111\u1eb7t m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 th\u00e1o ra \u0111\u01b0\u1ee3c tr\u00ean b\u1ee9c t\u01b0\u1ee3ng, ho\u1eb7c \u0111\u1eb7t c\u00e1c t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt t\u1ea1m th\u1eddi tr\u00ean v\u1ec9a h\u00e8 v\u00e0 \u0111\u01b0\u1eddng ph\u1ed1. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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        • Ti\u1ebfp th\u1ecb du k\u00edch\u00a0trong nh\u00e0. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 ti\u1ebfp th\u1ecb du k\u00edch ngo\u00e0i tr\u1eddi, ch\u1ec9 x\u1ea3y ra \u1edf nh\u1eefng n\u01a1i trong nh\u00e0 nh\u01b0 nh\u00e0 ga, c\u1eeda h\u00e0ng, v\u00e0 c\u00e1c t\u00f2a nh\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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            • S\u1ef1 ki\u1ec7n Guerilla Marketing. T\u1eadn d\u1ee5ng kh\u00e1n gi\u1ea3 c\u1ee7a m\u1ed9t s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra – nh\u01b0 m\u1ed9t bu\u1ed5i h\u00f2a nh\u1ea1c ho\u1eb7c tr\u00f2 ch\u01a1i th\u1ec3 thao – \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch \u0111\u00e1ng ch\u00fa \u00fd, th\u01b0\u1eddng l\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p c\u1ee7a nh\u00e0 t\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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              • Ti\u1ebfp th\u1ecb Guerilla theo Kinh nghi\u1ec7m. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean, nh\u01b0ng th\u1ef1c hi\u1ec7n theo c\u00e1ch \u0111\u00f2i h\u1ecfi c\u00f4ng ch\u00fang ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n

                <\/h1>\n","protected":false},"excerpt":{"rendered":"

                T\u1eeb “du k\u00edch”, theo d\u1ea1ng vi\u1ebft, d\u01b0\u1eddng nh\u01b0 r\u1ea5t m\u00e3nh li\u1ec7t. N\u00f3 g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh v\u1ec1 cu\u1ed9c n\u1ed5i d\u1eady v\u00e0 xung \u0111\u1ed9t. \u0110\u1eb7t n\u00f3 b\u00ean c\u1ea1nh t\u1eeb “ti\u1ebfp th\u1ecb“, v\u00e0 n\u00f3 l\u00e0m cho r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi h\u1ecfi “Huh?” Nh\u01b0ng ti\u1ebfp th\u1ecb du k\u00edch kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c giao ti\u1ebfp c\u00f3 t\u00ednh chi\u1ebfn…<\/p>\n","protected":false},"author":5,"featured_media":9644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[727,725,729,731,726],"class_list":["post-7949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-thiep-thi-online","tag-tiep-thi-du-kich","tag-tiep-thi-qua-marketing","tag-tiep-thi-quang-cao","tag-tiep-thi-truc-tuyen"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7949"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/9644"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}