{"id":7599,"date":"2017-04-08T10:50:32","date_gmt":"2017-04-08T03:50:32","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7599"},"modified":"2017-04-08T10:50:32","modified_gmt":"2017-04-08T03:50:32","slug":"nhung-ly-khien-ban-nen-dau-tu-vao-seo","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7599","title":{"rendered":"Nh\u1eefng l\u00fd do khi\u1ebfn b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o SEO"},"content":{"rendered":"

SEO<\/a> ra \u0111\u1eddi \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n quan ni\u1ec7m kinh doanh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u1edbi vi\u1ec7c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Google thay \u0111\u1ed5i c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm, \u0111\u00e3 khi\u1ebfn cho SEO <\/a>ng\u00e0y c\u00e0ng \u0103n s\u00e2u v\u00e0o cu\u1ed9c s\u1ed1ng. Th\u1ebf gi\u1edbi m\u1edbi \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh: SEO kh\u00f4ng th\u1ec3 ch\u1ebft. V\u1eady t\u1ea1i sao b\u1ea1n kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o SEO<\/a><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c\u00a0l\u00fd do c\u1ee5 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ea7u t\u01b0 v\u00e0o SEO :<\/span><\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

N\u00f3 v\u1eabn ho\u1ea1t \u0111\u1ed9ng<\/span><\/h2>\n

Tr\u01b0\u1edbc ti\u00ean, c\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n SEO v\u1eabn ho\u1ea1t \u0111\u1ed9ng. M\u1eb7c d\u00f9 d\u1eef li\u1ec7u v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n t\u1eeb Google \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3m\u00a0g\u1ea7n \u0111\u00e2y. R\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p SEO \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n sau khi Hummingbird c\u00f3 th\u1ec3 x\u00e1c minh \u0111i\u1ec1u n\u00e0y. Joshua Guerra, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty ti\u1ebfp th\u1ecb BIZCOR n\u00f3i: “Mi\u1ec5n l\u00e0 b\u1ea1n t\u1eadp trung v\u00e0o kinh nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1i \u01b0u trong khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO c\u00f3 ph\u01b0\u01a1ng ph\u00e1p, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c khen th\u01b0\u1edfng v\u1edbi v\u1ecb tr\u00ed cao h\u01a1n v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng h\u1ee3p l\u1ec7.”<\/span><\/p>\n

N\u00f3 s\u1ebd kh\u00f4ng ng\u1eebng l\u00e0m vi\u1ec7c\u00a0cho d\u00f9 b\u1ea5t k\u1ef3 th\u1eddi gian n\u00e0o<\/h2>\n

D\u1ef1a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u01b0\u1eddng nh\u01b0 \u0111ang ph\u00e1t tri\u1ec3n, kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng SEO s\u1ebd kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng\u00a0trong t\u01b0\u01a1ng lai g\u1ea7n. \u1ede m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh, th\u1eadm ch\u00ed c\u00e1c t\u00ecm ki\u1ebfm \u00e2m thanh v\u00e0 video cu\u1ed1i c\u00f9ng c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eeb kho\u00e1 gi\u1ed1ng nh\u01b0 n\u1ed9i dung d\u1ef1a tr\u00ean v\u0103n b\u1ea3n truy\u1ec1n th\u1ed1ng; Li\u00ean k\u1ebft n\u00e0y \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng li\u00ean t\u1ee5c c\u1ee7a c\u00e1c k\u1ef9 thu\u1eadt SEO mi\u1ec5n l\u00e0 n\u00f3 t\u1ed3n t\u1ea1i.<\/p>\n

N\u00f3 hi\u1ec7u qu\u1ea3<\/h2>\n

So v\u1edbi chi ph\u00ed li\u00ean quan \u0111\u1ebfn c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn kh\u00e1c nh\u01b0 qu\u1ea3ng c\u00e1o PPC, ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ho\u1eb7c ti\u1ec1m n\u0103ng mua h\u00e0ng cho m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb qua email, SEO cung c\u1ea5p ROI kh\u00e1 t\u1ed1t. M\u1eb7c d\u00f9 PPC\u00a0c\u00f3 th\u1ec3 t\u0103ng th\u00eam doanh thu v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 quan tr\u1ecdng h\u01a1n cho h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n, SEO h\u1eefu c\u01a1 c\u1ee7a b\u1ea1n b\u1eb1ng nhi\u1ec1u c\u00e1ch v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/span><\/p>\n

C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn<\/span><\/h2>\n

Kho\u1ea3ng 80-90% kh\u00e1ch h\u00e0ng b\u00e2y gi\u1edd ki\u1ec3m tra c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng, v\u00e0 con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng l\u00ean. S\u1ebd kh\u00f4ng l\u00e2u n\u1eefa h\u1ea7u nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn. B\u1ea1n c\u00f3 mu\u1ed1n h\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n hay kh\u00f4ng? N\u1ebfu kh\u00f4ng c\u00f3 SEO, m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u1ed1n\u00a0m\u1ed9t th\u1eddi gian d\u00e0i\u00a0t\u00ecm b\u1ea1n v\u00e0 thay v\u00e0o \u0111\u00f3 s\u1ebd t\u00ecm \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n

T\u0103ng b\u0103ng th\u00f4ng di \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u ho\u00e1 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng<\/span><\/h2>\n

L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd v\u01b0\u1ee3t qu\u00e1 s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1edbi c\u00e1c thi\u1ebft b\u1ecb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n truy\u1ec1n th\u1ed1ng. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd n\u00e0y trong vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u1ed9t th\u1ebf gi\u1edbi m\u1edbi v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt SEO hi\u1ec7u qu\u1ea3 \u0111\u00e3 m\u1edf ra cho c\u00e1c c\u00f4ng ty, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

Kh\u00f4ng c\u00f3 m\u1ed9t h\u1ed3 s\u01a1 n\u1ed9i dung l\u00e0nh m\u1ea1nh l\u00e0 m\u1ed9t s\u1ef1 thi\u1ec7t h\u1ea1i<\/h2>\n

V\u1edbi m\u1ed7i v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u1eadp nh\u1eadt cho c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm, Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c thay \u0111\u1ed5i c\u00e1ch h\u1ecd nh\u00ecn v\u00e0o c\u00e1c trang web. Nh\u1eefng th\u1ee9 kh\u00f4ng t\u1ed3n t\u1ea1i c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ea7m quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i cao v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n. Kh\u00f4ng x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 n\u1ed9i dung l\u00e0nh m\u1ea1nh tr\u1ea3i d\u00e0i h\u00e0ng th\u00e1ng v\u00e0 nhi\u1ec1u n\u0103m c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 Google \u0111\u00e1nh gi\u00e1 khi xem trang web c\u1ee7a b\u1ea1n.<\/p>\n

\"d\u1ecbch<\/p>\n

\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n\u00a0c\u0169ng \u0111ang SEO<\/span><\/h2>\n

“H\u00e3y nh\u1edb r\u1eb1ng, SEO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac”, Jason Bayless, ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a BestSeoCompanies.com, m\u1ed9t trang web theo d\u00f5i v\u00e0 x\u1ebfp h\u1ea1ng hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 SEO h\u00e0ng \u0111\u1ea7u. “N\u1ebfu b\u1ea1n kh\u00f4ng ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc v\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd m\u1ea5t c\u01a1 h\u1ed9i \u0111\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 th\u1eadt \u0111\u01a1n gi\u1ea3n v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a quy tr\u00ecnh. “\u0110\u1eebng \u0111\u1ec3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n ra kh\u1ecfi c\u01a1 h\u1ed9i b\u1ea1n b\u1eb1ng c\u00e1ch b\u1ecf qua c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb cho vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o SEO gi\u1edd \u0111\u00e2y quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft, b\u1ea5t ch\u1ea5p nh\u1eefng kh\u00f3 kh\u0103n hi\u1ec7n t\u1ea1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u g\u1eb7p ph\u1ea3i khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c thi\u1ebfu d\u1eef li\u1ec7u t\u1eeb kho\u00e1 v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

SEO ra \u0111\u1eddi \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n quan ni\u1ec7m kinh doanh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u1edbi vi\u1ec7c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Google thay \u0111\u1ed5i c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm, \u0111\u00e3 khi\u1ebfn cho SEO ng\u00e0y c\u00e0ng \u0103n s\u00e2u v\u00e0o cu\u1ed9c s\u1ed1ng. Th\u1ebf gi\u1edbi m\u1edbi \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh: SEO kh\u00f4ng th\u1ec3 ch\u1ebft….<\/p>\n","protected":false},"author":5,"featured_media":7654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[323,327,326,324,325],"class_list":["post-7599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cong-cu-tim-hiem","tag-kinh-doanh","tag-luu-luong-truy-cap","tag-seo","tag-tu-khoa"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7599"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/7654"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}