{"id":7515,"date":"2018-12-17T17:00:32","date_gmt":"2018-12-17T10:00:32","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7515"},"modified":"2018-12-18T13:16:48","modified_gmt":"2018-12-18T06:16:48","slug":"du-bao-xu-huong-thiet-ke-logo-2019","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7515","title":{"rendered":"D\u1ef1 b\u00e1o Xu h\u01b0\u1edbng Thi\u1ebft k\u1ebf Logo 2019 !!!"},"content":{"rendered":"

D\u1ef1 b\u00e1o n\u00e0y v\u1ec1 xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 thi\u1ebft k\u1ebf<\/a> bi\u1ec3u tr\u01b0ng h\u00e0ng \u0111\u1ea7u n\u0103m 2019.<\/span><\/p>\n

C\u0169ng c\u1ea7n nh\u1edb r\u1eb1ng, m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf thay \u0111\u1ed5i theo t\u1eebng n\u0103m, tri\u1ebft l\u00fd c\u1ee7a ch\u00fang kh\u00f4ng thay \u0111\u1ed5i, v\u00ec n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u1ea5n t\u01b0\u1ee3ng v\u0129nh c\u1eedu \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n Truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/span><\/p>\n

\"Xu<\/a><\/p>\n

Ch\u1ee7 ngh\u0129a t\u1ed1i thi\u1ec3u theo ngh\u0129a \u0111en (<\/span>Literal\u00a0Minimalism)<\/h2>\n

Trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p, n\u01a1i c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng tr\u1edf n\u00ean \u0111\u1eadm n\u00e9t, x\u1ebfp ch\u1ed3ng l\u00ean nhau v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n trong m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ec3 ph\u00e2n bi\u1ec7t ch\u00ednh n\u00f3, n\u00f3 th\u01b0\u1eddng l\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u1edf n\u00ean b\u1eaft m\u1eaft, \u0111\u1eb7c bi\u1ec7t l\u00e0 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf “ph\u1eb3ng” th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ed1i v\u1edbi ti\u1ebfn tr\u00ecnh “t\u1ed1i gi\u1ea3n h\u00f3a ch\u1eef \u0111en” n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n v\u1eeba mang t\u00ednh th\u1ef1c ti\u1ec5n v\u1eeba l\u00e0 m\u1ee5c ti\u00eau; M\u1ee5c \u0111\u00edch c\u1ee7a m\u1ed9t logo l\u00e0 \u0111\u1ec3 n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eefng g\u00ec b\u1ea1n l\u00e0m ngay l\u1eadp t\u1ee9c v\u00e0 v\u1edbi s\u1ef1 r\u00f5 r\u00e0ng tuy\u1ec7t \u0111\u1ed1i. v\u00ed d\u1ee5. \u00dd ngh\u0129a n\u1eb1m trong b\u1ea3n th\u00e2n logo.<\/span><\/p>\n

Nh\u1eefng logo n\u00e0y \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3n nh\u1eadn b\u1edfi v\u00ec ch\u00fang d\u1ec5 hi\u1ec3u h\u01a1n, m\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang t\u1ed1t h\u01a1n<\/p>\n

\n

\"Xu<\/a> \"Xu<\/a><\/p>\n

\n

V\u1ebd tay (Hand-Drawn)<\/h2>\n

\u0110\u1ed3 h\u1ecda v\u1ebd b\u1eb1ng tay \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u00e0o n\u0103m 2018 v\u00e0 xu h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ec1n t\u1ea3ng h\u01a1n v\u00e0o n\u0103m 2019, v\u00ec n\u00f3 truy\u1ec1n t\u1ea3i t\u00ednh x\u00e1c th\u1ef1c.<\/p>\n

\u0110\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, n\u01a1i c\u00e1c ch\u1ee7 doanh nghi\u1ec7p quy\u1ebft t\u00e2m th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ef1 \u00e1n kinh doanh t\u1ef1 qu\u1ea3n v\u00e0 \u0111\u1ed9c quy\u1ec1n t\u1eeb c\u1ea1nh tranh m\u00e0 c\u00f2n l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m ngo\u00e0i tr\u1eddi v\u00e0 sang tr\u1ecdng<\/span><\/p>\n

C\u00e1c bi\u1ec3u t\u01b0\u1ee3ng b\u1eb1ng tay t\u1ea1o ra s\u1ef1 \u1ea5m \u00e1p, uy t\u00edn v\u00e0 thu h\u00fat; Ba thu\u1ed9c t\u00ednh kh\u00f3 n\u1eafm b\u1eaft h\u01a1nkhu s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf h\u1ed7 tr\u1ee3 m\u00e1y t\u00ednh.<\/p>\n

Nh\u00ecn v\u00e0o n\u0103m 2019, vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 giai \u0111i\u1ec7u ng\u00e0y c\u00e0ng t\u0103ng c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a xu h\u01b0\u1edbng n\u00e0y.<\/span><\/p>\n

\"Xu<\/a><\/p>\n

\n

Kh\u00f4ng gian ti\u00eau c\u1ef1c (Negative Space)<\/strong><\/h3>\n

C\u00e1c logo kh\u00f4ng gian ti\u00eau c\u1ef1c s\u1ebd l\u00e0 xu h\u01b0\u1edbng ph\u00e1 v\u1ee1 n\u0103m 2019.<\/span><\/p>\n

Ki\u1ec3u bi\u1ec3u tr\u01b0ng n\u00e0y d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh k\u00e9p, \u1edf \u0111\u00f3 kh\u00f4ng gian t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c m\u1ed7i c\u1ea1nh tranh cho s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. H\u00e3y ngh\u0129 \u0111\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng NBC, n\u01a1i kh\u00f4ng gian ti\u00eau c\u1ef1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra h\u00ecnh t\u01b0\u1ee3ng con c\u00f4ng mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng.<\/span><\/p>\n

\"Xu<\/a><\/p>\n

Ngh\u00ea thu\u1eadt \u0111\u01b0\u1eddng n\u00e9t (Line Art)<\/h2>\n

L\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 v\u00e0o n\u0103m 2017, xu h\u01b0\u1edbng bi\u1ec3u tr\u01b0ng bi\u1ec3u tr\u01b0ng ngh\u1ec7 thu\u1eadt \u0111\u00e3 duy tr\u00ec v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong ng\u00e0nh v\u00e0 c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u00e0o n\u0103m 2018.<\/p>\n

Xu h\u01b0\u1edbng n\u00e0y s\u1eed d\u1ee5ng m\u1ed9t chi\u1ec1u d\u00e0y ch\u1eafc ch\u1eafn c\u1ee7a c\u00e1c \u0111\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ed9t m\u00e0u r\u1eafn \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n \u0111\u1eb7t ch\u00fang nh\u01b0 l\u00e0 vui t\u01b0\u01a1i, hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u1eb7t l\u1ea1i. B\u01b0\u1edbc ti\u1ebfn, s\u1ebd c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i xu\u1ea5t s\u1eafc cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 t\u00ecm ra c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 s\u1eed d\u1ee5ng kho\u1ea3ng c\u00e1ch \u00e2m trong thi\u1ebft k\u1ebf ngh\u1ec7 thu\u1eadt c\u1ee7a h\u1ecd d\u00f2ng.<\/p>\n

\"Xu<\/a><\/p>\n

Vintage 9 ( thi\u1ebft k\u1ebf theo ki\u1ec3u c\u0169)<\/h2>\n

Kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng c\u1ea3m x\u00fac v\u00e0 k\u00fd \u1ee9c m\u1ea1nh m\u1ebd li\u00ean quan \u0111\u1ebfn qu\u00e1 kh\u1ee9, v\u00e0 m\u1ed9t logo c\u1ed5 \u0111i\u1ec3n s\u1ebd th\u01b0\u1eddng n\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd theo c\u00e1ch m\u00e0 m\u1ed9t ng\u01b0\u1eddi hi\u1ec7n \u0111\u1ea1i s\u1ebd kh\u00f4ng ch\u01a1i tr\u00ean n\u1ed7i nh\u1edb. <\/span><\/p>\n

M\u1ed9t logo c\u1ed5 \u0111i\u1ec3n th\u01b0\u1eddng c\u00f3 th\u1ec3 mang l\u1ea1i c\u1ea3m gi\u00e1c tin c\u1eady c\u0169ng nh\u01b0 c\u1ea3m gi\u00e1c k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 nhi\u1ec1u nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 kh\u00e1ch h\u00e0ng \u0111ang l\u1eafng nghe ng\u00e0y h\u00f4m nay, v\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 2018. <\/span><\/p>\n

Nh\u01b0 m\u1ed9t l\u1eddi c\u1ea3nh b\u00e1o, m\u1ed9t logo c\u1ed5 \u0111i\u1ec3n th\u01b0\u1eddng c\u00f3 th\u1ec3 m\u1ea1o hi\u1ec3m ph\u00e1c ho\u1ea1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 l\u00e0 \u0111\u00e3 l\u1ed7i th\u1eddi ho\u1eb7c “b\u1ecb k\u1eb9t trong qu\u00e1 kh\u1ee9”. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u b\u1ea1n ph\u1ea3i c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng khi t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf logo c\u00f4ng ty v\u00ec c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n.<\/p>\n

\"Xu<\/a><\/p>\n

\u0110\u01a1n gi\u1ea3n h\u00f3a m\u1eabu (Form simplification)<\/h2>\n

C\u00f3 nh\u1eefng ng\u01b0\u1eddi c\u1ea9u th\u1ea3, v\u00e0 c\u00f3 nh\u1eefng ng\u01b0\u1eddi g\u1ecdn g\u00e0ng. Ch\u00fang t\u00f4i y\u00eau c\u1ea3 hai, nh\u01b0ng n\u1ebfu xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo l\u00e0 b\u1ea5t k\u1ef3 d\u1ea5u hi\u1ec7u n\u00e0o, \u0111\u00f3 l\u00e0 th\u1eddi gian \u0111\u1ec3 c\u00f3 ch\u1ed7 cho s\u1ef1 s\u1ea1ch s\u1ebd.<\/p>\n

Trong c\u00e1c nh\u00e3n hi\u1ec7u Mastercard v\u00e0 Airbnb g\u1ea7n \u0111\u00e2y, c\u00e1c bi\u1ec3u tr\u01b0ng ph\u1ee9c t\u1ea1p\u00a0\u0111\u00e3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng\u00a0c\u00e1c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 tinh g\u1ecdn.<\/p>\n

\"Xu<\/a><\/p>\n

B\u1ed9 ph\u1eadn chuy\u1ec3n \u0111\u1ed9ng (Moving parts)<\/span><\/h2>\n

M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng th\u00fa v\u1ecb nh\u1ea5t l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u1edbi thi\u1ec7u c\u1ea3 hai s\u1ef1 thay \u0111\u1ed5i thi\u1ebft k\u1ebf logo trong t\u00e0i li\u1ec7u in v\u00e0 GIF \u0111\u1ed9ng tr\u00ean n\u1ec1n web, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

\"Xu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u1ef1 b\u00e1o n\u00e0y v\u1ec1 xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf bi\u1ec3u tr\u01b0ng h\u00e0ng \u0111\u1ea7u n\u0103m 2019. C\u0169ng c\u1ea7n nh\u1edb r\u1eb1ng, m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf thay \u0111\u1ed5i theo t\u1eebng n\u0103m, tri\u1ebft l\u00fd c\u1ee7a ch\u00fang kh\u00f4ng thay \u0111\u1ed5i, v\u00ec n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u1ea5n t\u01b0\u1ee3ng v\u0129nh…<\/p>\n","protected":false},"author":5,"featured_media":9795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7515"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/9795"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}