{"id":7483,"date":"2017-04-08T10:42:47","date_gmt":"2017-04-08T03:42:47","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7483"},"modified":"2017-04-08T10:42:47","modified_gmt":"2017-04-08T03:42:47","slug":"tu-tao-thuong-hieu-cong-thuc-cho-viec-xay-dung-thuong-hieu-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7483","title":{"rendered":"T\u1ef1 t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u – C\u00f4ng th\u1ee9c cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p"},"content":{"rendered":"

M\u1ed7i c\u00f4ng ty ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c lu\u00f4n\u00a0<\/span>mu\u1ed1n \u0111i v\u1edbi “th\u01b0\u01a1ng hi\u1ec7u<\/a>“. M\u1ed9t m\u1eb7t, ch\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady \u0111\u00f3 l\u00e0 c\u00f4ng b\u1eb1ng. M\u1ed7i nh\u00e2n vi\u00ean, m\u1ed7i \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed7i qu\u1ea3ng c\u00e1o, m\u1ed7i h\u00f3a \u0111\u01a1n, m\u1ed7i email t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ho\u00e0n to\u00e0n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 bi\u1ec3u tr\u01b0ng ho\u1eb7c b\u1ea3ng m\u00e0u, \u0111\u00f3 l\u00e0 t\u1ea1o ra b\u1ea3n s\u1eafc, gi\u1ecdng n\u00f3i v\u00e0 tr\u1ea3i nghi\u1ec7m x\u00e1c th\u1ef1c cho ng\u01b0\u1eddi b\u1ea1n l\u00e0m c\u00f4ng ty.<\/span><\/p>\n

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V\u1eady l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3? T\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/a> th\u1ef1c s\u1ef1 tuy\u1ec7t v\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ec5 d\u00e0ng. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 cam k\u1ebft, l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n m\u00e0 b\u1ea1n c\u00f3, v\u00e0 \u0111\u1ec3 cho n\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ea1m v\u00e0o n\u00f3.<\/span><\/p>\n

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\u0110\u00e2y l\u00e0 c\u00f4ng th\u1ee9c m\u00e0 c\u00e1c nh\u00e0 kinh doanh \u0111\u00e3 t\u1eebng l\u00e0m tr\u01b0\u1edbc \u0111\u00e2y cho v\u00f4 s\u1ed1 c\u00f4ng ty v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m vi\u1ec7c cho d\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> DIY c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"t\u1ef1<\/p>\n<\/div>\n

Tr\u01b0\u1edbc ti\u00ean, h\u00e3y nh\u00ecn v\u00e0o v\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n v\u00e0 thu th\u1eadp c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a b\u1ea1n<\/span><\/h3>\n
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B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 s\u1ef1 t\u1ef1 ph\u1ea3n chi\u1ebfu. \u0110i\u1ec1u g\u00ec l\u00e0m b\u1ea1n ch\u00fa \u00fd? \u0110i\u1ec1u g\u00ec l\u00e0m cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n ch\u00fa \u00fd? \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n y\u00eau b\u1ea1n? \u0110i\u1ec1u g\u00ec l\u00e0m cho kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n gh\u00e9t b\u1ea1n? \u0110\u00e2y l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c. N\u1ebfu b\u1ea1n h\u00e0i l\u00f2ng v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n m\u00e0 b\u1ea1n c\u00f3, xin ch\u00fac m\u1eebng! B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng! N\u1ebfu b\u1ea1n kh\u00f4ng, h\u00e3y \u0111i \u0111\u1ebfn c\u1eeda h\u00e0ng t\u1ea1p ho\u00e1 v\u00e0 \u0111\u1ecdc: b\u1eaft \u0111\u1ea7u tuy\u1ec3n d\u1ee5ng! – v\u00e0 \u0111\u1eebng tr\u1edf l\u1ea1i cho \u0111\u1ebfn khi b\u1ea1n c\u00f3 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n.<\/span><\/p>\n

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Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n b\u1eaft \u0111\u1ea7u v\u1edbi b\u1ea1n l\u00e0 ai. N\u1ebfu “nguy\u00ean li\u1ec7u” b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c l\u00e0 “nh\u1eefng hi\u1ec3u bi\u1ebft ph\u00e2n t\u00edch” v\u00e0 “s\u1ef1 s\u00e1ng t\u1ea1o”, tuy\u1ec7t v\u1eddi! N\u1ebfu th\u00e0nh ph\u1ea7n c\u1ee7a b\u1ea1n “r\u1ebb” v\u00e0 “hi\u1ec7u qu\u1ea3” th\u00ec tuy\u1ec7t v\u1eddi! S\u1eed d\u1ee5ng nh\u1eefng g\u00ec b\u1ea1n c\u00f3 v\u00e0 b\u1ea1n l\u00e0 ai.<\/span><\/p>\n

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Xem th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a H & R Block v\u00e0 so v\u1edbi TurboTax, ho\u1eb7c Nordstrom so v\u1edbi H & M. C\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng g\u00ec h\u1ecd c\u00f3 v\u00e0 h\u1ecd kh\u00f4ng c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh ng\u01b0\u1eddi kh\u00e1c. N\u1ebfu b\u1ea1n mu\u1ed1n m\u1ed9t khu\u00f4n m\u1eabu d\u1ec5 d\u00e0ng cho vi\u1ec7c n\u00e0y, h\u00e3y s\u1eed d\u1ee5ng ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u00ecm \u0111\u00fang “nguy\u00ean li\u1ec7u” cho c\u00f4ng th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u!<\/span><\/p>\n

Ti\u1ebfp theo, Th\u00eam b\u1ed1n th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a b\u1ea1n v\u00e0 h\u00e3y b\u1eaft \u0111\u1ea7u<\/span><\/h3>\n

Hy v\u1ecdng r\u1eb1ng b\u1ea1n \u0111\u00e3 kh\u00e1m ph\u00e1 r\u1ea5t nhi\u1ec1u th\u00e0nh ph\u1ea7n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, nh\u01b0ng c\u00f3 b\u1ed1n th\u00e0nh ph\u1ea7n ch\u00ednh b\u1ea1n s\u1ebd mu\u1ed1n t\u1eadp trung v\u00e0o.<\/span><\/p>\n

    \n
  • B\u1ea1n ph\u1ee5c v\u1ee5 ai? <\/span><\/li>\n
  • B\u1ea1n l\u00e0m ngh\u1ec1 g\u00ec? <\/span><\/li>\n
  • L\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? <\/span><\/li>\n
  • S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n

    B\u1ed1n th\u00e0nh ph\u1ea7n n\u00e0y s\u1ebd l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n “c\u01a1 b\u1ea3n” quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n, nh\u01b0ng b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec kh\u00e1c m\u00e0 b\u1ea1n ph\u00e1t hi\u1ec7n l\u00e0m cho gia v\u1ecb tuy\u1ec7t v\u1eddi! B\u1ea1n s\u1ebd mu\u1ed1n k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y v\u1edbi nhau \u0111\u1ec3 xem n\u01a1i b\u1ea1n ch\u1ed1ng l\u1ea1i c\u1ea1nh tranh c\u1ee7a b\u1ea1n. Nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y ph\u1ea3i th\u00f4ng b\u00e1o cho m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a nh\u1eefng g\u00ec b\u1ea1n tr\u00f4ng gi\u1ed1ng, \u00e2m thanh v\u00e0 h\u00e0nh \u0111\u1ed9ng. N\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap, h\u00e3y th\u1eed c\u00e1c b\u00e0i t\u1eadp \u0111\u01a1n gi\u1ea3n nh\u01b0 t\u1eeb v\u1ef1ng t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y v\u00e0 xem n\u01a1i c\u00f3 ch\u1ed3ng ch\u00e9o. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed c\u00f9ng m\u1ed9t b\u00e0i t\u1eadp v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 xem nh\u1eefng g\u00ec h\u1ecd \u0111ang nh\u1ea5n m\u1ea1nh v\u00e0, sau \u0111\u00f3, nh\u1eefng g\u00ec b\u1ea1n n\u00ean tr\u00e1nh.<\/span><\/p>\n

    B\u1ea1n n\u00ean \u0111i ra kh\u1ecfi b\u01b0\u1edbc n\u00e0y v\u1edbi m\u1ed9t danh t\u00ednh \u0111\u01a1n l\u1ebb cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y suy ngh\u0129 theo Disney, m\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 l\u00e0 gi\u1ea3i tr\u00ed gia \u0111\u00ecnh, ho\u1eb7c IKEA t\u1eadp trung v\u00e0o \u0111\u1ed3 n\u1ed9i th\u1ea5t gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.<\/p>\n

    Cu\u1ed1i c\u00f9ng, b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c thi\u1ebft k\u1ebf t\u1eeb 6-12 th\u00e1ng<\/span><\/h3>\n

    \u0110\u00e2y l\u00e0 ph\u1ea7n th\u00fa v\u1ecb nh\u1ea5t, \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u01b0a b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng? B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch l\u1ea5y danh t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o n\u00f3 th\u00e0nh m\u1ed9t c\u00e1 t\u00ednh. B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, tinh t\u1ebf, vui v\u1ebb? T\u1ea1i sao? Ti\u1ebfp theo, l\u1eadp b\u1ea3n \u0111\u1ed3 t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Cho d\u00f9 \u0111\u00f3 l\u00e0 nh\u00e2n vi\u00ean ti\u1ebfp t\u00e2n c\u1ee7a b\u1ea1n tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c ho\u00e1 \u0111\u01a1n m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c, b\u1ea1n n\u00ean nh\u00ecn, c\u1ea3m nh\u1eadn v\u00e0 \u00e2m thanh gi\u1ed1ng nh\u01b0 m\u1ecdi kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 chia s\u1ebb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n!<\/span><\/p>\n

    H\u01b0ng Thi\u1ec7n – Vietbrands<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed7i c\u00f4ng ty ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c lu\u00f4n\u00a0mu\u1ed1n \u0111i v\u1edbi “th\u01b0\u01a1ng hi\u1ec7u“. M\u1ed9t m\u1eb7t, ch\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady \u0111\u00f3 l\u00e0 c\u00f4ng b\u1eb1ng. M\u1ed7i nh\u00e2n vi\u00ean, m\u1ed7i \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed7i qu\u1ea3ng c\u00e1o, m\u1ed7i h\u00f3a \u0111\u01a1n, m\u1ed7i email t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0…<\/p>\n","protected":false},"author":5,"featured_media":7650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[322,320,321],"class_list":["post-7483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-thuong-hieu-diy","tag-tu-tao-thuong-hieu","tag-xay-dung-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7483"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/7650"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}