{"id":7480,"date":"2018-12-18T10:24:52","date_gmt":"2018-12-18T03:24:52","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7480"},"modified":"2018-12-18T10:24:55","modified_gmt":"2018-12-18T03:24:55","slug":"lam-the-nao-de-phat-trien-mot-mau-chien-luoc-tiep-thi","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7480","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t m\u1eabu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb !!!"},"content":{"rendered":"

X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/a> v\u1eefng ch\u1eafc l\u00e0 r\u1ea5t kh\u00f3. Vi\u1ec7c t\u1ea1o ra m\u1ed9t th\u00e1ng m\u1ed9t l\u1ea7n ho\u1eb7c m\u1ed7i qu\u00fd c\u0169ng r\u1ea5t kh\u00f3\u00a0v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u00f3 kinh nghi\u1ec7m nh\u1ea5t. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t m\u1eabu \u0111\u01a1n gi\u1ea3n, c\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean d\u1ec5 h\u01a1n.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y khi\u1ebfn nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb g\u1eb7p kh\u00f3 kh\u0103n. T\u00f4i l\u1ea5y m\u1eabu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u1edf \u0111\u00e2u? T\u00f4i c\u00f3 t\u1ef1 x\u00e2y d\u1ef1ng b\u1ea3n th\u00e2n m\u00ecnh ho\u1eb7c t\u1ea3i xu\u1ed1ng m\u1ed9t trong c\u00e1c trang web kh\u00f4ng? T\u00f4i c\u00f3 n\u00ean h\u1ecfi xung quanh, ho\u1eb7c gi\u1eef n\u00f3 cho b\u1ea3n th\u00e2n m\u00ecnh? V\u1edbi m\u1ed9t ch\u00fat nghi\u00ean c\u1ee9u, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1eabu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang b\u1ea1n trong v\u00e0i ng\u00e0y, cho ph\u00e9p b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c h\u00e0ng tu\u1ea7n c\u00f4ng vi\u1ec7c trong su\u1ed1t qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u01a1n gi\u1ea3n gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1eabu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb <\/a>\u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong tu\u1ea7n n\u00e0y!<\/span><\/p>\n

\"Ti\u1ebfp<\/a><\/p>\n

\u0110\u00e1nh gi\u00e1 c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n<\/h3>\n
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\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc tr\u1edf l\u1ea1i v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng m\u1ee5c ti\u00eau kinh doanh m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u1ef1c hi\u1ec7n sai l\u1ea7m kh\u00f4ng li\u00ean k\u1ebft m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u1edbi c\u00f4ng ty. Vi\u1ec7c kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 n\u00e0y th\u1eadt d\u1ec5 d\u00e0ng. B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi t\u1eeb gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u1ebfn nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, h\u00e3y t\u00ecm ra c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd. N\u1ebfu nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, h\u00e3y bao g\u1ed3m n\u00f3 nh\u01b0 m\u1ed9t KPI. N\u1ebfu gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a b\u1ea1n mu\u1ed1n nh\u00ecn th\u1ea5y t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n ho\u1eb7c mu\u1ed1n kh\u00e1m ph\u00e1 m\u1ed9t chi\u1ec1u d\u1ecdc m\u1edbi, h\u00e3y k\u1ebft h\u1ee3p c\u00e1c m\u1ee5c ti\u00eau n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0o m\u1eabu c\u1ee7a b\u1ea1n.<\/span><\/p>\n

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Ti\u1ebfp theo, \u0111\u00e1nh gi\u00e1 nh\u1eefng c\u00f4ng c\u1ee5 b\u1ea1n c\u00f3 theo \u00fd c\u1ee7a b\u1ea1n. M\u1ed9t ph\u1ea7n c\u1ee7a m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed, v\u00ec v\u1eady vi\u1ec7c hi\u1ec3u nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m trong nh\u00e0 v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i thu\u00ea m\u1ed9t c\u01a1 quan ti\u1ebfp th\u1ecb cho l\u00e0 r\u1ea5t quan tr\u1ecdng. L\u1eadp danh s\u00e1ch m\u1ecdi th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n trong nh\u00e0 v\u00e0 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 thu\u00ea ngo\u00e0i. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh chi ph\u00ed hi\u1ec7u qu\u1ea3, h\u00e3y bao g\u1ed3m \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

T\u00ecm ki\u1ebfm n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p cho ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n<\/span><\/h3>\n

\u00a0Ti\u1ebfp theo, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm ra n\u01a1i b\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n. B\u1ea1n c\u00f3 mu\u1ed1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd v\u00e0 b\u1ecf qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng h\u01a1n hay b\u1ea1n c\u00f3 mu\u1ed1n tr\u00e1nh s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 thay cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng trong nhi\u1ec1u n\u0103m? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi b\u1ea1n n\u00ean \u0111\u1eb7t ra khi x\u00e1c \u0111\u1ecbnh nh\u1eefng n\u1ec1n n\u00e0o c\u1ea7n s\u1eed d\u1ee5ng trong t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n<\/p>\n

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    • Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0o ch\u00fang ta \u0111\u00e3 t\u1eebng th\u1eed trong qu\u00e1 kh\u1ee9? \u0110i\u1ec1u g\u00ec \u0111\u00e3 l\u00e0m vi\u1ec7c? \u0110i\u1ec1u g\u00ec \u0111\u00e3 kh\u00f4ng? <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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        • Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111ang s\u1ed1ng? C\u00f3 ph\u1ea3i h\u1ecd c\u00f3 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd hay h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng h\u01a1n?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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            • L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng n\u1ed9i dung m\u00e0 ch\u00fang ta \u0111\u00e3 t\u1ea1o ra? N\u1ebfu ch\u00fang t\u00f4i l\u00e0m b\u1ea3n tin email h\u00e0ng qu\u00fd, li\u1ec7u ch\u00fang t\u00f4i c\u00f3 th\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog hay m\u1ed9t ph\u1ea7n th\u01b0 tr\u1ef1c ti\u1ebfp? <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                • L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 t\u1eeb m\u1ed9t ph\u1ea7n c\u1ee7a ti\u1ebfp th\u1ecb? Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i g\u1eb7p kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u1edf \u0111\u00e2u? <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                  • C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd tham gia c\u00e1c s\u1ef1 ki\u1ec7n m\u1ea1ng l\u01b0\u1edbi ho\u1eb7c th\u00eam v\u00e0o LinkedIn? T\u00f4i c\u00f3 th\u1ec3 ki\u1ec3m tra v\u1edbi chi ph\u00ed th\u1ea5p nh\u01b0 th\u1ebf n\u00e0o? C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec l\u00e0m vi\u1ec7c l\u00e0 b\u1eb1ng c\u00e1ch ki\u1ec3m tra n\u00f3! <\/span>T\u00f4i khuy\u00ean b\u1ea1n n\u00ean th\u1eed nghi\u1ec7m m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi.<\/span><\/li>\n<\/ul>\n

                    X\u00e2y d\u1ef1ng m\u1ed9t m\u1eabu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 k\u00e9o d\u00e0i nhi\u1ec1u n\u0103m<\/span><\/h3>\n

                    M\u1ee5c \u0111\u00edch c\u1ee7a m\u1ed9t m\u1eabu l\u00e0 c\u00f3 m\u1ed9t t\u00e0i s\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i trong nhi\u1ec1u n\u0103m t\u1edbi. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1eabu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 d\u00f9ng l\u1ea1i \u0111\u01b0\u1ee3c, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u00e0m theo m\u1ed9t \u0111\u1ec1 c\u01b0\u01a1ng t\u1ed5ng qu\u00e1t m\u00e0 s\u1ebd kh\u00f4ng \u0111i ch\u1ec7ch nhi\u1ec1u t\u1eeb th\u00e1ng n\u00e0y sang th\u00e1ng kh\u00e1c ho\u1eb7c qu\u00fd n\u00e0y sang qu\u00fd kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t \u0111\u1ec1 c\u01b0\u01a1ng t\u1ed5ng qu\u00e1t m\u00e0 t\u00f4i mu\u1ed1n theo d\u00f5i cho nhi\u1ec1u t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a t\u00f4i:<\/span><\/p>\n

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                      • \u00a0Gi\u1edbi thi\u1ec7u<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                        • Chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb Truy\u1ec1n th\u1ed1ng T\u1ed5ng quan<\/span><\/strong>\n
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                              K\u00eanh truy\u1ec1n th\u1ed1ng 1 <\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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                                  K\u00eanh truy\u1ec1n th\u1ed1ng 2 <\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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                                    K\u00eanh truy\u1ec1n th\u1ed1ng 3<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n

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                                    T\u1ed5ng quan Chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb K\u1ef9 thu\u1eadt s\u1ed1<\/span><\/strong><\/p>\n

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                                    • K\u00eanh s\u1ed1 1<\/li>\n
                                    • K\u00eanh s\u1ed1 2<\/li>\n
                                    • K\u00eanh s\u1ed1 3<\/li>\n<\/ul>\n<\/li>\n
                                    • K\u1ebft qu\u1ea3 v\u00e0 M\u1ee5c ti\u00eau<\/strong>\n
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                                        M\u1ee5c ti\u00eau ch\u00ednh – Ph\u00f2ng Marketing <\/span><\/p>\n<\/li>\n

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                                        M\u1ee5c ti\u00eau ch\u00ednh \/ KPI’s – Ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a <\/span>T\u1ed5 ch\u1ee9c <\/span><\/p>\n<\/li>\n

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                                        T\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                                        N\u1ebfu b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p nhi\u1ec1u chi ti\u1ebft h\u01a1n, h\u00e3y b\u1eaft \u0111\u1ea7u xem c\u00e1c n\u1ec1n t\u1ea3ng ri\u00eang l\u1ebb m\u00e0 b\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng. V\u00ed d\u1ee5 nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed9t m\u1eabu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 qu\u00e1 tr\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi t\u00f2 m\u00f2.<\/span><\/p>\n

                                        M\u1ed9t khi b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1eabu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 thay th\u1ebf\u00a0v\u00e0 l\u1eb7p l\u1ea1i, t\u00e1i s\u1eed d\u1ee5ng l\u1ea1i t\u00e0i li\u1ec7u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong nhi\u1ec1u n\u0103m. M\u1ed9t s\u1ed1 ph\u1ea7n c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 qua nhi\u1ec1u n\u0103m, trong khi m\u1ed9t s\u1ed1 kh\u00e1c v\u1eabn h\u1ea7u nh\u01b0 kh\u00f4ng thay \u0111\u1ed5i, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/p>\n

                                        \n<\/div>\n

                                        <\/pre>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
                                        X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u1eefng ch\u1eafc l\u00e0 r\u1ea5t kh\u00f3. Vi\u1ec7c t\u1ea1o ra m\u1ed9t th\u00e1ng m\u1ed9t l\u1ea7n ho\u1eb7c m\u1ed7i qu\u00fd c\u0169ng r\u1ea5t kh\u00f3\u00a0v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u00f3 kinh nghi\u1ec7m nh\u1ea5t. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t m\u1eabu \u0111\u01a1n gi\u1ea3n, c\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean d\u1ec5 h\u01a1n. \u0110i\u1ec1u n\u00e0y khi\u1ebfn nhi\u1ec1u…<\/p>\n","protected":false},"author":5,"featured_media":9924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[817,819],"class_list":["post-7480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chien-luoc-tiep-thi","tag-phat-trien-thi-truong"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7480"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/9924"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}