{"id":7478,"date":"2018-12-17T17:27:21","date_gmt":"2018-12-17T10:27:21","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7478"},"modified":"2018-12-24T09:59:20","modified_gmt":"2018-12-24T02:59:20","slug":"doi-lai-ten-thuong-hieu-trong-4-buoc","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7478","title":{"rendered":"\u0110\u1ed5i l\u1ea1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u trong 4 b\u01b0\u1edbc !!!"},"content":{"rendered":"

Theo c\u00e1ch c\u00f3 th\u1ec3, \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u00f4ng ty \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t nghi th\u1ee9c, v\u00ec v\u1eady b\u1ea1n mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n l\u00e0m \u0111\u00fang. Tin t\u1ed1t l\u00e0nh l\u00e0, trong khi m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i l\u00e0 duy nh\u1ea5t, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u<\/a> th\u00e0nh c\u00f4ng lu\u00f4n lu\u00f4n theo c\u00f9ng m\u1ed9t m\u00f4 h\u00ecnh: B\u1ea1n b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh, sau \u0111\u00f3 b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ed9t kh\u00f4ng gian m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1edf h\u1eefu, ch\u1ebf t\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a b\u1ea1n v\u00e0 cu\u1ed1i c\u00f9ng Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c l\u1eadp th\u00e0nh theo b\u1ed1n b\u01b0\u1edbc sau:<\/p>\n

Ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00f3 so s\u00e1nh v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng? Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n xem s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o? C\u00f2n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n th\u00ec sao? \u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng \u0111\u1ec3 h\u1ecfi khi b\u1ea1n xem x\u00e9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nh\u01b0ng c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi m\u00e0 kh\u00f4ng nhi\u1ec1u c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb y\u00eau c\u1ea7u trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u1ee7a h\u1ecd …<\/span><\/p>\n

T\u1ea1i sao ch\u00fang ta l\u1ea1i l\u00e0m vi\u1ec7c n\u00e0y?<\/h3>\n

Qu\u00e1 th\u01b0\u1eddng xuy\u00ean, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty b\u1edfi v\u00ec h\u1ecd \u0111ang ch\u00e1n. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh m\u1ed7i ng\u00e0y, c\u00f3 v\u1ebb nh\u01b0 b\u1ea1n \u0111\u00e3 l\u1ed7i th\u1eddi, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t l\u00fd do c\u00f4ng b\u1eb1ng v\u00e0 h\u1ee3p l\u00fd \u0111\u1ec3 b\u1eaft tay v\u00e0o \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u? C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00f4ng ty, nh\u01b0ng ch\u00e1n n\u1ea3n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3. Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft tay v\u00e0o \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y \u0111\u1ee7, \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y \u0111\u1ee7.<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh “kh\u00f4ng gian ri\u00eang c\u1ee7a b\u1ea1n”<\/span><\/h2>\n

\u0110i\u1ec1u n\u00e0y, \u0111\u01b0\u1ee3c cho l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. B\u1ea1n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ra ch\u00ednh x\u00e1c b\u1ea1n mu\u1ed1n. \u0110i\u1ec1u g\u00ec l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t b\u00f4ng tuy\u1ebft \u0111\u1eb7c bi\u1ec7t trong c\u01a1n b\u00e3o c\u1ea1nh tranh. C\u00f3 r\u1ea5t nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng kinh ng\u1ea1c v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, bao g\u1ed3m Chi\u1ebfn l\u01b0\u1ee3c B\u1ea7u tr\u1eddi Xanh c\u1ee7a W. Chan Kim v\u00e0 Renee Mauborgne, v\u00ec v\u1eady s\u1ebd kh\u00f4ng \u0111i s\u00e2u v\u00e0o chi ti\u1ebft, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi tuy\u1ec7t v\u1eddi \u0111\u1ec3 y\u00eau c\u1ea7u trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm kh\u00f4ng gian ri\u00eang c\u1ee7a b\u1ea1n :<\/span><\/p>\n

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    • Nh\u1eefng m\u1ec7nh \u0111\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang ta l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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        • \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i l\u00e0 g\u00ec? H\u1ecd tr\u00f9ng nhau \u1edf \u0111\u00e2u? T\u00ednh t\u1eeb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1eed d\u1ee5ng \u0111\u1ec3 di\u1ec5n t\u1ea3 ch\u00ednh m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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            • C\u00f3 m\u1ed9t danh s\u00e1ch? Tuy\u1ec7t qu\u00e1! Nh\u1eefng t\u1eeb n\u00e0y gi\u1edd \u0111\u00e3 b\u1ecb gi\u1edbi h\u1ea1n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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              • Ch\u00fang t\u00f4i x\u1ebfp lo\u1ea1i n\u00e0o trong s\u1ed1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 gi\u00e1? C\u00f2n v\u1ec1 t\u00ednh n\u0103ng? D\u1ecbch v\u1ee5?<\/li>\n<\/ul>\n

                Khi b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y “\u0111\u1ea1i d\u01b0\u01a1ng xanh” c\u1ee7a m\u00ecnh.<\/span><\/p>\n

                Th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 m\u1edbi<\/h2>\n

                B\u00e2y gi\u1edd \u0111\u1ebfn ph\u1ea7n th\u00fa v\u1ecb. V\u00e2ng, vi\u1ec7c t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 vinh quang, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u m\u00e0 b\u1ea1n \u0111\u00e3 l\u00e0m tr\u01b0\u1edbc \u0111\u00f3. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 b\u1ea1n l\u00e0m trong vi\u1ec7c ch\u1ebf t\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb kh\u00f4ng gian trong th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n mu\u1ed1n s\u1edf h\u1eefu. Tr\u01b0\u1edbc khi b\u1ea1n c\u00e2n nh\u1eafc \u0111\u1ebfn m\u1ed9t pallette m\u00e0u, b\u1ea1n n\u00ean suy ngh\u0129 v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y h\u1ed7 tr\u1ee3 v\u1ecb tr\u00ed \u0111\u1ed9c nh\u1ea5t m\u00e0 b\u1ea1n \u0111\u00e3 t\u00ecm th\u1ea5y r\u1ea5t kh\u00f3 kh\u0103n. B\u00e2y gi\u1edd v\u00e0o nh\u1eefng th\u1ee9 vui v\u1ebb:<\/span><\/p>\n

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                          • M\u00e0u Ch\u00ednh <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                              • Ki\u1ec3u ch\u1eef <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                                  • B\u1ea3n s\u1eafc Th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m m\u1ed9t boilerplate th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u00e2n thang m\u00e1y <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                                    • Thay th\u1ebf cho b\u1ea5t k\u1ef3 t\u00e0i s\u1ea3n in ho\u1eb7c k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb v\u0103n ph\u00f2ng ph\u1ea9m \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

                                      Nice-To-Haves \u0110\u1ed1i v\u1edbi Th\u01b0\u01a1ng hi\u1ec7u M\u1edbi c\u1ee7a b\u1ea1n<\/span><\/h3>\n
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                                        • D\u1ea5u hi\u1ec7u thay th\u1ebf <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                                            • Palette c\u1ea5p ba <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                                                • Tu\u1ef3 ch\u1ec9nh Bi\u1ec3u t\u01b0\u1ee3ng <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                                                    • T\u00e0i li\u1ec7u Nh\u00e3n hi\u1ec7u Th\u01b0\u01a1ng hi\u1ec7u m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                                                      • H\u01b0\u1edbng d\u1eabn v\u1ec1 nhi\u1ebfp \u1ea3nh mang nh\u00e3n hi\u1ec7u<\/span><\/li>\n<\/ul>\n

                                                        B\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 m\u1eb7t trong su\u1ed1t tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb b\u00e0n ti\u1ebfp t\u00e2n c\u1ee7a b\u1ea1n t\u1edbi v\u0103n ph\u00f2ng c\u1ee7a CEO \u0111\u1ec1u n\u00ean h\u00e9t l\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

                                                        Kh\u1edfi \u0111\u1ed9ng v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a b\u1ea1n<\/span><\/h2>\n

                                                        Kh\u1edfi \u0111\u1ed9ng v\u00e0 Duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a b\u1ea1n, ” ch\u00fang t\u00f4i ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a ch\u00fang t\u00f4i – hy v\u1ecdng v\u1edbi m\u1ed9t b\u1eefa ti\u1ec7c kh\u1edfi \u0111\u1ed9ng! Ph\u1ea7n n\u00e0y n\u00ean \u0111\u01b0\u1ee3c vui v\u1ebb cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0 cho ph\u00e9p nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 k\u1ef7 ni\u1ec7m danh t\u00ednh m\u1edbi c\u1ee7a c\u00f4ng ty b\u1ea1n”. \u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ra m\u1eaft, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p b\u00ean trong v\u1edbi s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n mu\u1ed1n l\u00e0m l\u00e0 t\u1ea1o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi m\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u00e1n h\u00e0ng gh\u00e9t v\u00e0 sau \u0111\u00f3 ph\u00e1 ho\u1ea1i. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang giao ti\u1ebfp c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan c\u00f3 li\u00ean quan trong n\u1ed9i b\u1ed9 tr\u01b0\u1edbc khi b\u1ea1n kh\u1edfi ch\u1ea1y th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                                                        Theo c\u00e1ch c\u00f3 th\u1ec3, \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t nghi th\u1ee9c, v\u00ec v\u1eady b\u1ea1n mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n l\u00e0m \u0111\u00fang. Tin t\u1ed1t l\u00e0nh l\u00e0, trong khi m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i l\u00e0 duy nh\u1ea5t, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng lu\u00f4n lu\u00f4n theo c\u00f9ng m\u1ed9t m\u00f4 h\u00ecnh: B\u1ea1n b\u1eaft \u0111\u1ea7u…<\/p>\n","protected":false},"author":5,"featured_media":9820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[783,784,140],"class_list":["post-7478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-doi-ten-thuong-hieu","tag-doi-ten-thuong-hieu-nhanh","tag-phat-trien-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7478"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/9820"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}