{"id":7467,"date":"2018-12-18T09:08:11","date_gmt":"2018-12-18T02:08:11","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7467"},"modified":"2018-12-24T09:56:21","modified_gmt":"2018-12-24T02:56:21","slug":"tai-sao-thiet-ke-ban-sac-thuong-hieu-khong-ket-thuc-bang-bo-phan-marketing","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7467","title":{"rendered":"T\u1ea1i sao thi\u1ebft k\u1ebf b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng k\u1ebft th\u00fac b\u1eb1ng b\u1ed9 ph\u1eadn Marketing ???"},"content":{"rendered":"

X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/a> tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n. \u0110i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n mu\u1ed1n l\u00e0m l\u00e0 ti\u1ebfp th\u1ecb xem th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u00e3 l\u00e0m vi\u1ec7c \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00f3 t\u1ed5n h\u1ea1i g\u00ec \u0111\u1ebfn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00f4ng ty kh\u00f4ng. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 r\u1ea5t nhi\u1ec1u kho\u1ea3ng c\u00e1ch gi\u1eefa b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb <\/a>\u0111\u01b0\u1ee3c r\u00fat ng\u1eafn. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu t\u00f4i n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng h\u01b0\u1edbng d\u1eabn nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng mu\u1ed1n ph\u00e1 v\u1ee1?<\/span><\/p>\n

Qu\u00e1 th\u01b0\u1eddng xuy\u00ean, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac v\u1edbi h\u1ecd, nh\u01b0ng s\u1ef1 th\u1eadt c\u1ee7a v\u1ea5n \u0111\u1ec1 l\u00e0, d\u00f9 b\u1ea1n c\u00f3 mu\u1ed1n tin hay kh\u00f4ng …<\/span><\/p>\n

\"Marketing<\/a><\/p>\n

B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n n\u1eefa qua Marketing<\/span><\/h3>\n

C\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u \u0111\u00f3 nghe c\u00f3 v\u1ebb kh\u1eafc nghi\u1ec7t nh\u01b0ng kh\u00f4ng c\u00f3 doanh thu, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 v\u00f4 gi\u00e1 tr\u1ecb. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng kh\u00e1c g\u00ec so v\u1edbi b\u1ea5t k\u1ef3 kh\u00eda c\u1ea1nh n\u00e0o kh\u00e1c c\u1ee7a t\u1ed5 ch\u1ee9c. M\u1ecdi ng\u01b0\u1eddi v\u00e0 m\u1ecdi th\u1ee9, t\u1eeb CEO \u0111\u1ebfn ng\u01b0\u1eddi ch\u0103m s\u00f3c, th\u1ef1c s\u1ef1 ch\u1ec9 c\u00f3 \u1edf \u0111\u00f3 \u0111\u1ec3 gi\u00fap c\u00f4ng ty ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n.<\/p>\n

V\u00ec v\u1eady, v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 doanh thu, h\u00e3y xem x\u00e9t l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea1n nh\u01b0 l\u00e0 m\u1ed9t chuy\u00ean gia ti\u1ebfp th\u1ecb l\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 kh\u00f4ng b\u1ecb l\u1ee3i d\u1ee5ng, nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi dem ra s\u1eed d\u1ee5ng. <\/span><\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3? B\u01b0\u1edbc s\u1ed1 m\u1ed9t b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft. \u0110i\u1ec1u n\u00e0y c\u1ea7n ph\u1ea3i x\u1ea3y ra tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec …<\/p>\n

C\u00f3 ng\u01b0\u1eddi ph\u1ea3i b\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Nghe n\u00e0y, t\u00f4i y\u00eau th\u01b0\u01a1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi. C\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn m\u1ee9c \u0111\u00e1y v\u00e0 \u0111\u1ec9nh m\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng, nh\u01b0ng cu\u1ed1i c\u00f9ng, c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 l\u00fd do bi\u1ec7n minh cho s\u1ef1 t\u1ed3n t\u1ea1i c\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb n\u00ean \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. C\u00f9ng v\u1edbi tr\u00e1ch nhi\u1ec7m \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 l\u00e0m cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 nh\u1eefng ng\u00f4i sao nh\u1ea1c rock.<\/p>\n

V\u1eady l\u00e0m c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/span><\/p>\n

B\u00e1n h\u00e0ng gi\u00fap x\u00e1c \u0111\u1ecbnh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/h3>\n

N\u1ebfu b\u1ea1n v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00f4ng vi\u1ec7c l\u1eafng nghe hi\u1ec7u qu\u1ea3, b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u1ee7 b\u00e1n h\u00e0ng l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0m cho b\u1ea1n tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1eadc th\u1ea7y v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n. \u0110i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n mu\u1ed1n l\u00e0m l\u00e0 ti\u1ebfp th\u1ecb xem th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u00e3 l\u00e0m vi\u1ec7c \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00f3 t\u1ed5n h\u1ea1i g\u00ec \u0111\u1ebfn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00f4ng ty kh\u00f4ng. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 r\u1ea5t…<\/p>\n","protected":false},"author":5,"featured_media":9843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[366,441,140,321],"class_list":["post-7467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-ban-sac-thuong-hieu","tag-chien-luoc-thuong-hieu","tag-phat-trien-thuong-hieu","tag-xay-dung-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7467"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/9843"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}