{"id":7444,"date":"2018-12-18T09:21:13","date_gmt":"2018-12-18T02:21:13","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7444"},"modified":"2018-12-18T09:29:15","modified_gmt":"2018-12-18T02:29:15","slug":"cach-google-dang-lam-gian-doan-chien-luoc-tiep-thi-cua-ban-va-can-lam-gi-ve-no","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7444","title":{"rendered":"C\u00e1ch Google \u0111ang l\u00e0m gi\u00e1n \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n (V\u00e0 C\u1ea7n l\u00e0m g\u00ec v\u1ec1 n\u00f3) !!!"},"content":{"rendered":"

Trong kh\u00f4ng gian c\u00f4ng ngh\u1ec7, s\u1ef1 gi\u00e1n \u0111o\u1ea1n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. Trong kh\u00f4ng gian ti\u1ebfp th\u1ecb<\/a>, gi\u00e1n \u0111o\u1ea1n l\u00e0 k\u1ebb th\u00f9. M\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3 \u1edf gi\u1eefa, trong kh\u00f4ng gian c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb, s\u1ef1 gi\u00e1n \u0111o\u1ea1n l\u00e0 \u0111i\u1ec1u \u00e1c c\u1ea7n thi\u1ebft. Trong khi c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb th\u00edch th\u1eed s\u1ea3n ph\u1ea9m SaaS (<\/span>Ph\u1ea7n m\u1ec1m d\u1ea1ng d\u1ecbch v\u1ee5) m\u1edbi, h\u1ecd gh\u00e9t n\u00f3 khi m\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 Google hay Facebok bu\u1ed9c h\u1ecd ph\u1ea3i thay \u0111\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng trong nhi\u1ec1u th\u00e1ng, th\u1eadm ch\u00ed h\u00e0ng n\u0103m.<\/span><\/p>\n

V\u00e0o cu\u1ed1i n\u0103m 2015, Google \u0111\u00e3 l\u00e0m nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t v\u00e0 thay \u0111\u1ed5i tr\u00f2 ch\u01a1i m\u1ed9t l\u1ea7n n\u1eefa. Thu\u1eadt to\u00e1n Hummingbird c\u1ee7a Google<\/a>, v\u1edbi nhi\u1ec1u nh\u00e0 quan s\u00e1t b\u00ean ngo\u00e0i, l\u00e0 b\u01b0\u1edbc nh\u1ea3y v\u1ecdt l\u1edbn nh\u1ea5t m\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0y \u0111\u00e3 t\u1eebng th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 s\u1ef1 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t trong t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n k\u1ec3 t\u1eeb “C\u1eadp nh\u1eadt Caffeine” c\u1ee7a Google v\u00e0o n\u0103m 2010 v\u00e0 n\u00f3 l\u00e0m ch\u1eadm l\u1ea1i nh\u1eefng c\u1eadp nh\u1eadt c\u1ee7a Panda v\u00e0 Penguin khi\u1ebfn c\u00e1c SEOs s\u1ee3 h\u00e3i v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y.<\/span><\/p>\n

M\u1ed9t thu\u1eadt to\u00e1n m\u1edbi c\u1ee7a Google l\u00e0 m\u1ed9t h\u1ee3p \u0111\u1ed3ng l\u1edbn. Hummingbird, tuy nhi\u00ean, l\u00e0 r\u1ed9ng h\u01a1n so v\u1edbi m\u1ed9t thu\u1eadt to\u00e1n m\u1edbi. Hummingbird c\u00f3 nhi\u1ec1u nh\u00e1nh ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 tr\u1ea3i r\u1ed9ng tr\u00ean to\u00e0n b\u1ed9 b\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a Google, d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i l\u1edbn lao trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed1t h\u01a1n. H\u00f4m nay, t\u00f4i mu\u1ed1n ph\u00e1c th\u1ea3o c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do Google \u0111ang thay \u0111\u1ed5i tr\u00f2 ch\u01a1i v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 v\u01b0\u1ee3t qua n\u00f3.<\/span><\/p>\n

Quy t\u1eafc s\u00e1ch m\u1edbi c\u1ee7a Google<\/span><\/h3>\n

Hummingbird l\u00e0 c\u00f4ng c\u1ee5 m\u00e1y m\u1ed1c \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho t\u00ecm ki\u1ebfm. \u00dd t\u01b0\u1edfng r\u1ea5t \u0111\u01a1n gi\u1ea3n. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu thay v\u00ec thu th\u1eadp th\u00f4ng tin web cho c\u00e1c trang web \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng t\u1eeb b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, Google c\u00f3 th\u1ec3 hi\u1ec3u m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng g\u00ec b\u1ea1n n\u00f3i?<\/span><\/p>\n

B\u00e2y gi\u1edd h\u1ecd c\u00f3 th\u1ec3. <\/span><\/p>\n

Hummingbird r\u1ea5t ph\u1ee9c t\u1ea1p, v\u00e0 n\u1ebfu t\u00f4i c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch l\u00e0m th\u1ebf n\u00e0o n\u00f3 \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y, t\u00f4i s\u1ebd \u0111\u01b0\u1ee3c ng\u1ed3i tr\u00ean m\u1ed9t b\u00e3i bi\u1ec3n m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3 v\u1edbi m\u1ed9t t\u1ef7 \u0111\u00f4 la ngay b\u00e2y gi\u1edd thay v\u00ec vi\u1ebft blog. Hummingbird l\u00e0, theo thi\u1ebft k\u1ebf, kh\u00f3 hi\u1ec3u. \u0110\u1ed1i l\u1eadp v\u1edbi Panda v\u00e0 Penguin, bao g\u1ed3m c\u00e1c nguy\u00ean t\u1eafc r\u1ed9ng r\u00e3i c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c SERP, Hummingbird c\u00f3 t\u00e1c \u0111\u1ed9ng kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm. \u0110\u1ec3 ch\u1ed1ng l\u1ea1i \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc tr\u1edf l\u1ea1i v\u00e0 c\u00f4ng nh\u1eadn c\u00e1c nguy\u00ean t\u1eafc ph\u1ed5 qu\u00e1t c\u00f3 xu h\u01b0\u1edbng h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a Google. Nguy\u00ean t\u1eafc l\u1edbn nh\u1ea5t trong n\u00e0y l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng l\u00e0 nh\u00e0 vua.<\/span><\/p>\n

D\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 B\u1ea1n – H\u01b0\u1edbng d\u1eabn cho Ng\u01b0\u1eddi m\u1edbi tham gia<\/h3>\n

Google<\/a> \u0111\u00e3 \u0111i theo h\u01b0\u1edbng n\u00e0y trong 5 n\u0103m. T\u1eeb t\u1eeb nh\u01b0ng ch\u1eafc ch\u1eafn, h\u1ecd \u0111\u00e3 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0o thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. Nh\u1eefng th\u1ee9 nh\u01b0 t\u1ef7 l\u1ec7 s\u1ed1 trang kh\u00f4ng truy c\u1eadp, pogo-sticking v\u00e0 s\u00e0ng l\u1ecdc t\u00ecm ki\u1ebfm \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 cho SEOs t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi. Ng\u00e0y nay, nh\u1eefng th\u01b0\u1edbc \u0111o n\u00e0y v\u1eabn r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 nh\u00ecn \u0111\u1eb1ng sau b\u1ee9c m\u00e0n v\u1edbi Hummingbird gi\u1ed1ng nh\u01b0 Panda v\u00e0 Penguin nh\u01b0ng ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a c\u00e1ch Hummingbird di\u1ec5n gi\u1ea3i SERPs. \u0110\u00e2y l\u00e0 m\u1ed9t nh\u1eadn th\u1ee9c quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a SEO v\u00e0o n\u0103m 2016 tr\u1edf l\u00ean.<\/span><\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n:<\/p>\n