{"id":7356,"date":"2017-07-31T09:43:54","date_gmt":"2017-07-31T02:43:54","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7356"},"modified":"2017-07-31T09:43:54","modified_gmt":"2017-07-31T02:43:54","slug":"lam-nao-de-nhan-dien-mang-ban-sac-thuong-hieu-loi-khuyen-tu-paula-scher","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7356","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn di\u1ec7n mang b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u – L\u1eddi khuy\u00ean t\u1eeb Paula Scher"},"content":{"rendered":"

Paula Scher, m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf ti\u1ebfng t\u0103m trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u1edf Hoa K\u1ef3.\u00a0Paula \u0111\u01b0a ra l\u1eddi khuy\u00ean tuy\u1ec7t v\u1eddi v\u1ec1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/strong>. B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm cho m\u00ecnh c\u00e1ch \u0111\u1ec3\u00a0ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh ho\u1eb7c \u0111\u00e1nh gi\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, \u0111i\u1ec1u quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n nh\u1edb \u1edf \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n.<\/p>\n

Scher \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u01b0 v\u1ea5n v\u00e0 gia nh\u1eadp Pentagram n\u0103m 1991 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c c\u1ee7a Pentagram t\u1ea1i New York v\u00e0 sau \u0111\u00f3 l\u00e0 gi\u00e1m \u0111\u1ed1c thi\u1ebft k\u1ebf c\u1ee7a Pentagram.<\/p><\/blockquote>\n

M\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean b\u1ea3n s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf ho\u1eb7c \u0111\u00e1nh gi\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/strong>, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u h\u1ec7 th\u1ed1ng nh\u01b0 m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t.\u00a0Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf kh\u00e1c v\u1edbi ph\u1ea1m v\u1ecb nh\u1ecf h\u1eb9p.\u00a0Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> thi\u1ebft l\u1eadp n\u1ec1n m\u00f3ng cho to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng.\u00a0Logo\u00a0ho\u1eb7c icon\u00a0c\u00f3 th\u1ec3 tr\u00f4ng tuy\u1ec7t v\u1eddi khi \u0111\u1eb7t trong ch\u00e2n kh\u00f4ng, nh\u01b0ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng b\u1edfi\u00a0h\u00e0ng tri\u1ec7u c\u00e1ch kh\u00e1c nhau.<\/p>\n

Paula n\u00f3i: ”\u00a0To design an identity effectively, you have to communicate in every channel “. T\u1ea1m d\u1ecbch: ” \u0110\u1ec3 thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, b\u1ea1n ph\u1ea3i giao ti\u1ebfp tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.”<\/p><\/blockquote>\n

Nh\u1eefng quan s\u00e1t s\u00e2u s\u1eafc c\u1ee7a c\u00f4 \u1ea5y ch\u1ec9 ra r\u1eb1ng, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i trong th\u1ebf gi\u1edbi th\u1ef1c, v\u00e0 nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf khi kh\u00f4ng th\u1ec3 thi\u1ebft k\u1ebf cho t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ebf gi\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u1ecd s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c v\u1eadt l\u1ed9n v\u1edbi nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec l\u00e0m cho b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng mang \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng.<\/p>\n

Nh\u01b0 Paula n\u00f3i: ”\u00a0When you learn that, you learn everything “. T\u1ea1m d\u1ecbch:” Khi b\u1ea1n h\u1ecdc, b\u1ea1n h\u1ecdc m\u1ecdi th\u1ee9”.<\/p><\/blockquote>\n

C\u1ea7n th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/h3>\n

B\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t m\u00e0 Paula \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ph\u00ea b\u00ecnh thi\u1ebft k\u1ebf l\u00e0 ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian d\u00e0i m\u1edbi c\u00f3 th\u1ec3\u00a0\u0111\u00e1nh gi\u00e1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

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Paula Scher n\u00f3i: \u201cIdentity systems have to live in the public. That\u2019s why I\u2019m very much against people who do instant criticisms on blogs on identities.\u201d . T\u1ea1m d\u1ecbch: ”\u00a0“H\u1ec7 th\u1ed1ng nh\u1eadn d\u1ea1ng ph\u1ea3i s\u1ed1ng trong c\u00f4ng ch\u00fang. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i ph\u1ea3n \u0111\u1ed1i nh\u1eefng ch\u1ec9 tr\u00edch t\u1ee9c th\u00ec tr\u00ean c\u00e1c blog v\u1ec1 b\u1ea3n s\u1eafc.”.<\/p>\n<\/blockquote>\n

B\u1edfi v\u00ec b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u00f3 quan h\u1ec7 r\u1ea5t s\u00e2u xa trong qu\u00e1 tr\u00ecnh kinh doanh n\u00ean kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 c\u1ee7a n\u00f3.\u00a0Trong khi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi nhanh ch\u00f3ng ph\u00e1n \u0111o\u00e1n h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean \u00e1nh m\u1eaft th\u1ea9m m\u1ef9 c\u1ee7a h\u1ecd,\u00a0th\u00ec kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi tr\u1ef1c ti\u1ebfp nh\u00ecn th\u1ea5y t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i c\u1ee7a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn th\u1ecb gi\u00e1c ng\u01b0\u1eddi nh\u00ecn v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

B\u00e2y gi\u1edd m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng n\u00f3i \u0111\u1ebfn\u00a0Shake Shack v\u00ec n\u00f3 l\u00e0 m\u1ed9t nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, nh\u01b0ng n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u00e1ch \u0111\u00e2y m\u01b0\u1eddi n\u0103m.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n b\u1ea3o m\u1eadt c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n th\u00ec h\u00e3y thi\u1ebft k\u1ebf cho m\u00ecnh m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n<\/strong><\/h3>\n

Cu\u1ed1i c\u00f9ng, l\u1eddi khuy\u00ean l\u1edbn nh\u1ea5t m\u00e0 Paula mang l\u1ea1i cho nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf m\u1edbi l\u00e0m quen v\u1edbi ng\u00e0nh n\u00e0y l\u00e0 h\u00e3y c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u cho th\u1eadt k\u1ef9 v\u1ec1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00f3 l\u00e0 g\u00ec.<\/p>\n

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Paula n\u00f3i:\u00a0\u201cI believe that identity is one of the most secure places to begin to work,\u201d . \u201cIf you can understand and master identity, it means you can do a really broad base of work.\u00a0T\u1ea1m d\u1ecbch: ”\u00a0“T\u00f4i tin r\u1eb1ng nh\u1eadn d\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u01a1i an to\u00e0n nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c”. “N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 n\u1eafm v\u1eefng b\u1ea3n s\u1eafc, n\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 r\u1ed9ng l\u1edbn.”<\/span><\/p>\n<\/blockquote>\n

M\u1ed9t ch\u00fat th\u00f4ng tin v\u1ec1\u00a0Paula Scher<\/h3>\n

Nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda Paula Scher sinh ng\u00e0y 6\/10\/1948 t\u1ea1i New York, M\u1ef9.<\/p>\n

Paula Scher x\u1ebfp h\u1ea1ng n\u1ed5i ti\u1ebfng th\u1ee9 73550 tr\u00ean th\u1ebf gi\u1edbi v\u00e0\u00a0 x\u1ebfp th\u1ee9 28 trong danh s\u00e1ch Nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda n\u1ed5i ti\u1ebfng.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Paula Scher, m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf ti\u1ebfng t\u0103m trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u \u1edf Hoa K\u1ef3.\u00a0Paula \u0111\u01b0a ra l\u1eddi khuy\u00ean tuy\u1ec7t v\u1eddi v\u1ec1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm cho m\u00ecnh c\u00e1ch \u0111\u1ec3\u00a0ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh ho\u1eb7c \u0111\u00e1nh gi\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, \u0111i\u1ec1u quan…<\/p>\n","protected":false},"author":5,"featured_media":8388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[366,368,369,367],"class_list":["post-7356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-ban-sac-thuong-hieu","tag-nhan-dien-thuong-hieu","tag-thiet-ke-nhan-dien-thuonghieuej","tag-thiet-ke-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7356"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/8388"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}