{"id":7350,"date":"2017-07-10T13:57:34","date_gmt":"2017-07-10T06:57:34","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=7350"},"modified":"2018-04-19T11:58:42","modified_gmt":"2018-04-19T04:58:42","slug":"thiet-ke-mot-bo-nhan-dien-thuong-hieu-cho-nguoi-moi-bat-dau","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=7350","title":{"rendered":"Thi\u1ebft k\u1ebf m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u"},"content":{"rendered":"

N\u1ebfu b\u1ea1n l\u00e0m c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf \u0111\u1ed3 ho\u1ea1 \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, t\u00f4i s\u1ebd b\u1eadt m\u00ed cho b\u1ea1n m\u1ed9t s\u1ed1 b\u00ed m\u1eadt sau \u0111\u00e2y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ra m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u01b0ng \u00fd. Logo quan tr\u1ecdng, nh\u01b0ng ch\u01b0a \u0111\u1ee7.\u00a0<\/span>M\u1ed9t nh\u1eadn di\u1ec7n \u1ea5n t\u01b0\u1ee3ng c\u00f2n c\u1ea7n nhi\u1ec1u y\u1ebfu t\u1ed1 h\u01a1n. H\u00e3y t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t\u00a0gi\u1eefa vi\u1ec7c c\u00f3 m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 s\u1ef1 ho\u1ea1t \u0111\u1ed9ng linh ho\u1ea1t c\u1ee7a m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 kh\u00e1c bi\u1ec7t ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean quy\u1ebft \u0111\u1ecbnh r\u1ea5t nhi\u1ec1u \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 vi\u1ec7c \u0111\u1eb7t ni\u1ec1m tin t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"\"<\/a><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?<\/span><\/h3>\n

T\u1eeb kh\u00f3a \u1edf \u0111\u00e2y l\u00e0 <\/span>h\u1ec7 th\u1ed1ng<\/strong><\/span>.<\/span><\/p>\n

M\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m vi\u1ec7c v\u1edbi nhau v\u1edbi\u00a0s\u1ef1 \u0111o\u00e0n k\u1ebft, th\u1ed1ng nh\u1ea5t, v\u00e0 t\u00ednh linh ho\u1ea1t. H\u1ec7 th\u1ed1ng l\u00e0m vi\u1ec7c c\u1ee7a\u00a0c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh ba ph\u1ea7n ch\u00ednh :<\/p>\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan.<\/h3>\n

B\u1edfi v\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y t\u1eeb\u00a0th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o \u0111\u1ea7u ti\u00ean. \u0110i\u00eau nay bao g\u1ed3m:<\/p>\n

1. M\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng linh ho\u1ea1t<\/h4>\n

Logo ph\u1ea3i l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1eeb ng\u1eef, k\u00fd hi\u1ec7u, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf m\u00e0 \u1edf \u0111\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e3y bi\u1ebfn logo c\u1ee7a b\u1ea1n th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

S\u1eed d\u1ee5ng logo m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n. N\u00f3 s\u1ebd l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n (nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\u00a0hay bi\u1ec3n qu\u1ea3ng c\u00e1o), nh\u1ecf (bi\u1ec3u t\u01b0\u1ee3ng x\u00e3 h\u1ed9i), trong m\u00e0u s\u1eafc, tr\u1eafng v\u00e0 \u0111en, khi in \u1ea5n v\u00e0 tr\u00ean m\u00e0n h\u00ecnh.<\/p>\n

V\u00e0 trong h\u1ea7u h\u1ebft m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, logo c\u00e0ng \u0111\u01a1n gi\u1ea3n l\u1ea1i c\u00e0ng t\u1ed1t.<\/p>\n

2.\u00a0Thay th\u1ebf d\u1ea5u hi\u1ec7u.<\/h4>\n

\u0110\u1ec3 th\u00eam linh ho\u1ea1t h\u01a1n cho h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u00e3y xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t nh\u00e3n hi\u1ec7u kh\u00e1c. Nh\u00e3n hi\u1ec7u thay th\u1ebf c\u00f3 th\u1ec3 r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0 lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb ng\u1eef trong logo. H\u00e3y xem h\u00e3ng Nike v\u00e0 Target.<\/p>\n

Vi\u1ec7c\u00a0n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i thi\u1ebft k\u1ebf m\u1ed9t logo ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi logo ch\u00ednh. H\u00e3y nh\u00ecn nh\u1eefng \u0111\u1ed9i th\u1ec3 thao l\u1edbn. h\u1ecd c\u00f3\u00a0nh\u1eefng d\u1ea5u hi\u1ec7u d\u1ea1i \u0111i\u1ec7n th\u1ee9 hai cho c\u00e2u l\u1ea1c b\u1ed9 c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t d\u00f2ng ch\u1eef, hay linh v\u1eadt, kh\u00e1c bi\u1ec7t so v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n

\"\"<\/a><\/p>\n

3.\u00a0B\u1ea3ng m\u00e0u.<\/h4>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft l\u00e0 s\u1edf h\u1eefu cho m\u00ecnh ri\u00eang m\u1ed9t m\u00e0u s\u1eafc nh\u1eadn bi\u1ebft.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng t\u1eeb m\u1ed9t \u0111\u1ebfn ba m\u00e0u ch\u00ednh th\u1ee9c. Nh\u01b0 v\u1eady, n\u1ebfu b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi ch\u1ec9 m\u1ed9t m\u00e0u cho vi\u1ec7c marketing, th\u00ec b\u1ea1n n\u00ean d\u1ef1a v\u00e0o m\u00e0u s\u1eafc ch\u00ednh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c linh ho\u1ea1t h\u01a1n, h\u00e3y xem x\u00e9t vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t b\u1ea3ng m\u00e0u m\u1edf r\u1ed9ng \u0111\u1ec3 b\u1ed5 sung l\u00fac c\u1ea7n thi\u1ebft, th\u1ee9 hai v\u00e0 th\u1ee9 ba.<\/p>\n

T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u m\u00e0u s\u1eafc m\u00e0\u00a0b\u1ea1n mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t vi\u1ec7c x\u00e2y d\u1ef1ng ra m\u1ed9t b\u1ea3ng m\u00e0u s\u00e2u h\u01a1n v\u1ec1 s\u1eafc th\u00e1i. M\u00e0u s\u1eafc ph\u1ea3i tr\u1ebb trung t\u01b0\u01a1i t\u1eafn, t\u00f9y v\u00e0o y\u1ebfu t\u1ed1 s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung c\u1ea7n truy\u1ec1n t\u1ea3i trong logo m\u00e0 b\u1ea1n ch\u1ecdn m\u00e0u s\u1eafc cho ph\u00f9 h\u1ee3p.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn \u0111\u1eb7c t\u00ednh \u0111\u1ecba l\u00fd v\u0103n h\u00f3a khu v\u1ef1c ho\u1eb7c v\u00f9ng mi\u1ec1n, ng\u01b0\u1eddi ch\u00e2u \u00e1 r\u1ea5t quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u00e0u s\u1eafc nh\u1eefng th\u1ee9 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ecd, nh\u1ea5t l\u00e0 trong vi\u1ec7c thi\u1ebft k\u1ebf logo n\u00f3 g\u1eafn li\u1ec1n v\u1edbi c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a h\u1ecd, s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c kinh doanh c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn n\u00ean b\u1ea1n l\u00e0 ng\u01b0\u1eddi thi\u1ebft k\u1ebf hay l\u00e0 nh\u00e0 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y. V\u00ed d\u1ee5 nh\u01b0 l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n ng\u01b0\u1eddi ch\u00e2u \u00e1 r\u1ea5t th\u00edch m\u00e0u \u0111\u1ecf, m\u00e0u xanh, m\u00e0u v\u00e0ng \u0111\u1ed3ng… v\u00ec \u0111\u00f3 l\u00e0 nh\u1eefng m\u00e0u s\u1eafc mang l\u1ea1i s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng ph\u00e1t t\u00e0i l\u1ed9c..v..v<\/p>\n

4. Ph\u00f4ng ch\u1eef<\/h4>\n

Kh\u00f4ng th\u1ec3 b\u1ecf qua y\u1ebfu t\u1ed1 ph\u00f4ng ch\u1eef, m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi c\u1ea7n m\u1ed9t\u00a0h\u1ec7 th\u1ed1ng c\u00e1c ki\u1ec3u ch\u1eef m\u1ea1nh m\u1ebd. Nh\u01b0ng ph\u1ea3i mang c\u00e1 t\u00ednh ri\u00eang kh\u00f4ng nh\u1ea7m l\u1eabn hay nh\u00ecn gi\u1ed1ng gi\u1ed1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m gi\u00e1 tr\u1ecb ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean. V\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd l\u01b0\u1ee1ng l\u1ef1 \u0111\u00f4i ch\u00fat khi quy\u1ebft \u0111\u1ecbnh ch\u1ecdn nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c l\u1ef1a ch\u1ecdn b\u1ea3ng m\u00e0u, tr\u01b0\u1edbc ti\u00ean n\u00ean ch\u1ecdn m\u1ed9t ki\u1ec3u ch\u1eef m\u1ea1nh m\u1ebd cho logo c\u1ee7a b\u1ea1n. Ki\u1ec3u ch\u1eef ph\u1ea3i nh\u1ea5n m\u1ea1nh \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 logo mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n

C\u00e2n nh\u1eafc vi\u1ec7c s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef cho c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh v\u00e0 ph\u1ee5 trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n l\u00e0m c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf \u0111\u1ed3 ho\u1ea1 \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, t\u00f4i s\u1ebd b\u1eadt m\u00ed cho b\u1ea1n m\u1ed9t s\u1ed1 b\u00ed m\u1eadt sau \u0111\u00e2y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ra m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u01b0ng \u00fd. Logo quan tr\u1ecdng, nh\u01b0ng ch\u01b0a \u0111\u1ee7.\u00a0M\u1ed9t nh\u1eadn di\u1ec7n \u1ea5n t\u01b0\u1ee3ng c\u00f2n c\u1ea7n nhi\u1ec1u…<\/p>\n","protected":false},"author":5,"featured_media":8721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8,12],"tags":[104,368,140,88,374,423,422,321],"class_list":["post-7350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-brands","category-design","tag-brand-identity","tag-nhan-dien-thuong-hieu","tag-phat-trien-thuong-hieu","tag-thiet-ke-logo","tag-thiet-ke-nhan-dien-thuong-hieu","tag-tu-van-thiet-ke-logo","tag-tu-van-xay-dung-thuong-hieu","tag-xay-dung-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7350"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/7350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/8721"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}