{"id":6871,"date":"2016-12-22T16:54:17","date_gmt":"2016-12-22T09:54:17","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=6871"},"modified":"2022-11-14T00:51:53","modified_gmt":"2022-11-13T17:51:53","slug":"lam-sao-de-nhan-biet-mot-thiet-ke-logo-tot-tuong","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=6871","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 nh\u1eadn bi\u1ebft m\u1ed9t thi\u1ebft k\u1ebf logo t\u1ed1t, \u1ea5n t\u01b0\u1ee3ng?"},"content":{"rendered":"

Logo l\u00e0 s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p gi\u1eefa 2 y\u1ebfu t\u1ed1 M\u1ef9 thu\u1eadt v\u00e0 Marketing. V\u1eady th\u1ebf n\u00e0o l\u00e0 m\u1ed9t logo t\u1ed1t, \u1ea5n t\u01b0\u1ee3ng?<\/strong><\/p>\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, Vietbrands<\/strong> \u0111\u1ecbnh ngh\u0129a m\u1ed9t logo thi\u1ebft k\u1ebf t\u1ed1t c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o nh\u1eefng ti\u00eau chu\u1ea9n: \u0110\u01a0N GI\u1ea2N \u2013 \u0110\u1ed8C \u0110\u00c1O \u2013 TINH T\u1ebe – KH\u00c1C BI\u1ec6T \u2013 PH\u00d9 H\u1ee2P v\u00e0 KH\u00d4NG PH\u1ea2N C\u1ea2M.<\/p>\n

\u0110\u01a1n gi\u1ea3n<\/strong><\/p>\n

C\u1ee5m t\u1eeb \u201cK.I.S.S\u201d (vi\u1ebft t\u1eaft c\u1ee7a Keep It Simple, Stupid <\/em>) l\u00e0 nguy\u00ean t\u1eafc r\u1ea5t quan tr\u1ecdng trong thi\u1ebft k\u1ebf. Th\u00f4ng th\u01b0\u1eddng, con ng\u01b0\u1eddi th\u01b0\u1eddng x\u1eed l\u00fd nhanh v\u1edbi nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean. B\u00ean c\u1ea1nh \u0111\u00f3, logo c\u00f3 m\u1ed9t \u0111i\u1ec1u r\u1ea5t \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u00f3 kh\u00f4ng ph\u00e2n bi\u1ec7t ng\u00f4n ng\u1eef hay ranh gi\u1edbi qu\u1ed1c gia, s\u1ee9c lan t\u1ecfa kh\u00f4ng gi\u1edbi h\u1ea1n kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd. V\u00ec v\u1eady, m\u1ed9t thi\u1ebft k\u1ebf logo \u0111\u01a1n gi\u1ea3n ch\u1eafc ch\u1eafn s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u1ebfp c\u1eadn.<\/p>\n

Logo thi\u1ebft k\u1ebf c\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng d\u1ec5 nh\u1eadn ra, d\u1ec5 h\u00ecnh dung v\u00e0 d\u1ec5 \u0111i v\u00e0o tr\u00ed nh\u1edb, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ed9c \u0111\u00e1o<\/strong><\/p>\n

Hi\u1ec7n nay, tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u m\u00f4 h\u00ecnh thi\u1ebft k\u1ebf logo kh\u00e1c nhau v\u00e0 \u00fd t\u01b0\u1edfng hay nh\u01b0ng nh\u00ecn chung th\u00ec ch\u1ec9 \u201cquanh qu\u1ea9n\u201d \u1edf nh\u1eefng ki\u1ec3u d\u00e1ng c\u0169, l\u1eb7p l\u1ea1i theo motip s\u1eb5n mang t\u00ednh \u0111\u1ea1i tr\u00e0. \u0110\u01a1n c\u1eed nh\u01b0 ki\u1ec3u d\u00f9ng ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean \u0111\u1ec3 l\u00e0m logo hay t\u1ea1o h\u00ecnh l\u1eadp th\u1ec3 t\u1eeb ch\u1eef c\u00e1i, th\u00eam v\u00e0i \u0111\u1ed3 h\u1ecda ki\u1ec3u c\u00e1ch v\u00f4 c\u1ee5m t\u00ean th\u01b0\u01a1ng hi\u1ec7u,\u2026 ch\u1eb3ng h\u1ea1n.<\/p>\n

Xu\u1ea5t hi\u1ec7n gi\u1ed1ng nhau s\u1ebd d\u1ec5 b\u1ecb m\u1edd nh\u1ea1t, d\u00f9 cho \u00fd t\u01b0\u1edfng \u0111\u00f3 hay nh\u01b0ng l\u1ea1i c\u00f3 qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m theo ki\u1ec3u thi\u1ebft k\u1ebf n\u00e0y n\u00ean kh\u00f4ng c\u00f2n t\u00ednh \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o. Ch\u00ednh v\u00ec th\u1ebf, thi\u1ebft k\u1ebf logo ph\u1ea3i kho\u00e1c m\u1ed9t \u201cm\u00e0u \u00e1o\u201d m\u1edbi, th\u1eadm ch\u00ed l\u00e0 \u201c\u0111\u1ed9c\u201d, \u201cl\u1ea1\u201d \u0111\u1ec3 khi b\u1eaft g\u1eb7p kh\u00e1ch h\u00e0ng nh\u1eadn ra s\u1ef1 l\u00f4i cu\u1ed1n kh\u00f3 phai.<\/p>\n

Tinh t\u1ebf<\/strong><\/p>\n

R\u1ea5t d\u1ec5 nh\u1eadn th\u1ea5y khi nhi\u1ec1u doanh nghi\u1ec7p t\u1eadn d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh bi\u1ec3u tr\u01b0ng ri\u00eang c\u00f3 g\u1ea7n g\u0169i thi\u1ebft th\u1ef1c \u1edf m\u1ed7i v\u00f9ng mi\u1ec1n khi \u0111\u01b0a v\u00e0o thi\u1ebft k\u1ebf logo. Vi\u1ec7c \u0111\u01b0a h\u00ecnh \u1ea3nh v\u00e0o logo s\u1ebd l\u00e0 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi gi\u00fap t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u201cm\u00e3 h\u00f3a\u201d th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Tuy nhi\u00ean, c\u1ea7n c\u00f3 s\u1ef1 l\u1ed3ng gh\u00e9p h\u00ecnh \u1ea3nh tinh t\u1ebf, kh\u00e9o l\u00e9o tr\u00e1nh l\u1ea1m d\u1ee5ng qu\u00e1 m\u1ee9c s\u1ebd d\u1ec5 b\u1ecb ph\u1ea3n t\u00e1c d\u1ee5ng.<\/p>\n

Kh\u00e1c bi\u1ec7t<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u t\u1ed1i k\u1ecb nh\u1ea5t khi thi\u1ebft k\u1ebf logo<\/a> ch\u00ednh l\u00e0 vi ph\u1ea1m b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu m\u1ed9t logo thi\u1ebft k\u1ebf ho\u00e0n m\u1ef9 nh\u01b0ng s\u1ef1 th\u1eadt n\u00f3 l\u00e0 b\u1ea3n sao t\u1eeb m\u1eabu thi\u1ebft k\u1ebf c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c kh\u00e1c th\u00ec logo vi ph\u1ea1m n\u00e0y qu\u1ea3 th\u1eadt r\u1ea5t t\u1ea7m th\u01b0\u1eddng v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/p>\n

T\u1ef1 t\u1ea1o cho m\u00ecnh m\u1ed9t ti\u1ebfng n\u00f3i \u201cri\u00eang\u201d, kh\u00e1c bi\u1ec7t nh\u01b0ng l\u00e0 c\u1ee7a ch\u00ednh m\u00ecnh\u00a0 th\u00ec d\u00f9 thi\u1ebft k\u1ebf \u0111\u00f3 t\u1ed1t hay c\u00f2n h\u1ea1n ch\u1ebf th\u00ec v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c tin c\u1eady, \u1ee7ng h\u1ed9 t\u1eeb kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 tham kh\u1ea3o, t\u00ecm hi\u1ec3u nh\u1eefng \u00fd t\u01b0\u1edfng hay c\u00f3 s\u1eb5n nh\u01b0ng lu\u00f4n lu\u00f4n tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc t\u00f4n tr\u1ecdng nguy\u00ean t\u00e1c. N\u1ed7 l\u1ef1c s\u00e1ng t\u1ea1o, ti\u1ebfp thu v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u00f3 s\u1ea3n ph\u1ea9m logo c\u1ee7a ri\u00eang m\u00ecnh \u2013 l\u00e0 ri\u00eang, l\u00e0 duy nh\u1ea5t. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 nhi\u1ec1u c\u00f4ng ty, t\u1ed5 ch\u1ee9c \u0111ang n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm logo t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

Ph\u00f9 h\u1ee3p<\/strong><\/p>\n

M\u1ed7i ng\u00e0nh ngh\u1ec1 s\u1ebd c\u00f3 c\u00e1ch thi\u1ebft k\u1ebf kh\u00e1c nhau t\u1eeb vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng cho \u0111\u1ebfn khi cho ra \u0111\u1eddi m\u1ed9t s\u1ea3n ph\u1ea9m logo ho\u00e0n ch\u1ec9nh nh\u1ea5t. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft k\u1ebf logo ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3?<\/p>\n

Logo \u0111\u00f3 ph\u1ea3i mang m\u00e0u s\u1eafc, n\u00e9t v\u1ebd h\u00e0i h\u00f2a trong t\u1ed5ng th\u1ec3 chung. V\u00e0 m\u1ed9t thi\u1ebft k\u1ebf logo t\u1ed1t nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m ng\u00e0nh ngh\u1ec1 m\u00e0 ph\u00eda c\u00f4ng ty, t\u1ed5 ch\u1ee9c h\u01b0\u1edbng \u0111\u1ebfn. Khi m\u1ecdi ng\u01b0\u1eddi nh\u00ecn v\u00e0o thi\u1ebft k\u1ebf logo \u0111\u00f3 h\u1ecd t\u1ef1 kh\u1eafc s\u1ebd hi\u1ec3u v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Kh\u00f4ng ph\u1ea3n c\u1ea3m<\/strong><\/p>\n

Thi\u1ebft k\u1ebf logo \u0111\u1ec3 kh\u00e1ch h\u00e0ng m\u00e3 h\u00f3a th\u00f4ng tin sai l\u1ec7ch, hay li\u00ean t\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c m\u00e0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 c\u1ee7a m\u00ecnh th\u00ec s\u1ef1 k\u1ebft h\u1ee3p \u0111\u00f4i khi tr\u1edf th\u00e0nh \u201cth\u1ea3m h\u1ecda\u201d ho\u1eb7c ph\u1ea3n c\u1ea3m.<\/p>\n

\u201cM\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n h\u1ea3o ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n\u201d. D\u0129 nhi\u00ean, \u0111\u1ec3 thi\u1ebft k\u1ebf ra m\u1ed9t logo \u0111\u01a1n gi\u1ea3n nh\u01b0ng ho\u00e0n h\u1ea3o th\u00ec \u0111\u00f3 m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p khao kh\u00e1t c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ng\u01b0\u1eddi thi\u1ebft k\u1ebf ph\u1ea3i \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u th\u1eddi gian l\u00ean \u00fd t\u01b0\u1edfng, ph\u00e1c th\u1ea3o v\u00e0 cho ra \u0111\u1eddi s\u1ea3n ph\u1ea9m logo t\u1ed1t nh\u1ea5t. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb r\u00f5 r\u1ec7t \u0111\u1ed1i v\u1edbi t\u1eebng m\u00f4 h\u00ecnh thi\u1ebft k\u1ebf logo kh\u00e1c nhau.<\/p>\n

V\u1edbi \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p, t\u00e2m huy\u1ebft trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf logo, in \u1ea5n – Vietbrands <\/strong>lu\u00f4n \u0111\u1eb7t ra nh\u1eefng ti\u00eau chu\u1ea9n t\u1ed1i \u01b0u nh\u1ea5t, \u0111\u1ec1 cao ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 mong mu\u1ed1n mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m logo ho\u00e0n h\u1ea3o trong vi\u1ec7c nh\u1eadn di\u1ec7n, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c. Li\u00ean h\u1ec7 hotline (09-3339-OOO8<\/strong>)\u00a0\u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp t\u1eeb chuy\u00ean gia!<\/p>\n

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\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3, qu\u00fd kh\u00e1ch vui l\u00f2ng li\u00ean h\u1ec7:<\/p>\n

VIETBRANDS Agency<\/strong><\/h3>\n