{"id":6302,"date":"2016-07-19T13:17:40","date_gmt":"2016-07-19T06:17:40","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=6302"},"modified":"2016-07-19T13:17:40","modified_gmt":"2016-07-19T06:17:40","slug":"mastercard-thay-doi-thiet-ke-logo-vi-sao","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=6302","title":{"rendered":"Mastercard thay \u0111\u1ed5i thi\u1ebft k\u1ebf logo, v\u00ec sao?"},"content":{"rendered":"

M\u1ed7i khi m\u1ed9t c\u00f4ng ty l\u1edbn n\u00e0o \u0111\u00f3 thay \u0111\u1ed5i logo th\u00ec ch\u00fang ta \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n hay \u0111\u1eb1ng sau, v\u00e0 h\u00f4m nay ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 Mastercard. Ban \u0111\u1ea7u, t\u1ed5 ch\u1ee9c n\u00e0y ra \u0111\u1eddi v\u1edbi t\u00ean g\u1ecdi T\u1ed5 ch\u1ee9c th\u1ebb li\u00ean ng\u00e2n h\u00e0ng (ICA) h\u1ed3i n\u0103m 1966, sau \u0111\u00f3 \u0111\u1ed5i th\u00e0nh Master Change v\u00e0i n\u0103m v\u00e0 t\u1edbi 1979, c\u00e1i t\u00ean Mastercard ch\u00ednh th\u1ee9c xu\u1ea5t hi\u1ec7n. Ng\u00e0y h\u00f4m nay, sau nhi\u1ec1u ch\u1ee5c n\u0103m, h\u1ecd b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n m\u1ed9t thay \u0111\u1ed5i l\u1edbn v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

V\u00ec sao l\u1ea1i \u0111\u1ed5i logo v\u00e0 \u00fd ngh\u0129a l\u00e0 g\u00ec?<\/h3>\n

V\u00ec sao Mastercard l\u1ea1i ch\u1ecdn th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 \u0111\u1ed5i logo m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 v\u00e0i n\u0103m tr\u01b0\u1edbc hay v\u00e0i n\u0103m sau? Raja Rajamannar, gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng v\u00e0 marketing, cho hay: “Th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng – v\u1ec1 c\u00f4ng ngh\u1ec7, v\u00e0 b\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng, v\u1ec1 thanh to\u00e1n v\u00e0 c\u1ea3 v\u1ec1 marketing. Ng\u00e0y nay, t\u1ea5t c\u1ea3 \u0111\u1ec1u xoay quanh lu\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, v\u00e0 k\u0129 thu\u1eadt s\u1ed1 n\u1eb1m \u1edf tr\u00e1i tim c\u1ee7a vi\u1ec7c m\u1edf ra t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 m\u1edbi m\u1ebb m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m. \u1ede Mastercard, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ch\u00fang t\u00f4i \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ecbch v\u1ee5 mua t\u1ea1p ho\u00e1 t\u1ea1i nh\u00e0, ch\u1ee5p \u1ea3nh \u0111\u1ec3 thanh to\u00e1n hay c\u00e1c d\u1ecbch v\u1ee5 tr\u1ea3 ti\u1ec1n s\u1ed1 nh\u01b0 Masterpass.” Cindy Chastain, tr\u01b0\u1edfng nh\u00f3m thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a Mastercard, th\u00eam v\u00e0o: “Ch\u00fang t\u00f4i c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n trong th\u1ebf gi\u1edbi s\u1ed1. N\u00f3 \u0111\u01a1n gi\u1ea3n, n\u00f3 hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u trong m\u1ed9t kh\u00f4ng gian ng\u00e0y c\u00e0ng s\u1ed1 h\u00f3a m\u1ea1nh h\u01a1n”.<\/p>\n

Rajamannar n\u00f3i th\u00eam r\u1eb1ng c\u00f4ng ngh\u1ec7 s\u1ed1 c\u0169ng \u1ea3nh h\u01b0\u1edfng m\u1ea1ng t\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 gi\u00fap t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng. “Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 chu\u1ea9n b\u1ecb m\u00e0 c\u00f2n c\u1ed1 g\u1eafng \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai. Ch\u00ednh v\u00ec th\u1ebf, ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y r\u1eb1ng gi\u1edd l\u00e0 l\u00fac ph\u00f9 h\u1ee3p \u0111\u1ec3 ch\u00fang t\u00f4i thay \u0111\u1ed5i b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m ph\u1ea3n \u00e1nh kh\u00e1t v\u1ecdng n\u00e0y – d\u1ef1a tr\u00ean 4 tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i l\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n, t\u00ednh k\u1ebft n\u1ed1i, s\u1ef1 d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7n \u0111\u1ea1i.”<\/p>\n

\"Mastercard<\/p>\n

V\u1eady th\u00f4ng \u0111i\u1ec7p m\u00e0 Mastercard mu\u1ed1n chuy\u1ec3n t\u1ea3i t\u1edbi ng\u01b0\u1eddi d\u00f9ng trong \u0111\u1ee3t n\u00e0y l\u00e0 g\u00ec? “Tr\u01b0\u1edbc ti\u00ean, ch\u00fang t\u00f4i mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi bi\u1ebft r\u1eb1ng c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i \u0111ang ti\u1ebfn h\u00f3a. Ti\u1ebfn h\u00f3a c\u00f9ng v\u1edbi h\u1ecd. S\u1ef1 tin t\u01b0\u1edfng, ti\u1ec7n l\u1ee3i v\u00e0 an to\u00e0n m\u00e0 h\u1ecd \u0111\u00e3 bi\u1ebft t\u1edbi khi s\u1eed d\u1ee5ng Mastercard s\u1ebd v\u1eabn c\u00f2n \u0111\u00e2y, song song \u0111\u00f3 ch\u00fang t\u00f4i c\u0169ng li\u00ean t\u1ee5c s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea9y m\u1ea1nh t\u01b0\u01a1ng lai. M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i nh\u1ecf m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u00f3 l\u00e0 ch\u1eef C gi\u1edd \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft th\u01b0\u1eddng, nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 n\u00f3i r\u1eb1ng ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng ty kinh doanh th\u1ebb (card), kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t mi\u1ebfng nh\u1ef1a trong v\u00ed c\u1ee7a b\u1ea1n.” \u0110\u00e2y l\u00e0 c\u00e1ch m\u00e0 Mastercard \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m s\u1ed1 v\u00e0 s\u1ea3n ph\u1ea9m thanh to\u00e1n di \u0111\u1ed9ng c\u1ee7a m\u00ecnh t\u1edbi m\u1ecdi ng\u01b0\u1eddi. “Ch\u00fang t\u00f4i mu\u1ed1n t\u1ea1o ra m\u1ed9t v\u1ebb ngo\u00e0i c\u00e1 t\u00ednh v\u00e0 \u0111\u1ed9c \u0111\u00e1o tr\u00ean m\u1ecdi s\u1ea3n ph\u1ea9m, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn, b\u1ea5t k\u1ec3 b\u1ea1n \u0111ang \u1edf \u0111\u00e2u tr\u00ean th\u1ebf gi\u1edbi hay b\u1ea1n \u0111ang x\u00e0i thi\u1ebft b\u1ecb g\u00ec \u0111i n\u1eefa”.<\/p>\n

R\u1ee7i ro khi thay \u0111\u1ed5i logo<\/h3>\n

C\u00f3 kh\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u00ed d\u1ee5 nh\u01b0 Pepsi v\u00e0 Tropicana, \u0111\u1ec3 r\u1ed3i ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 s\u1ef1 tranh th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c l\u1edbn nh\u01b0 Mastercard, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ee9 nguy hi\u1ec3m nh\u1ea5t – v\u00e0 th\u01b0\u1eddng ng\u01b0\u1eddi ta th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng d\u00e1m \u0111\u1ee5ng v\u00e0o. John Paolini, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn thi\u1ebft k\u1ebf c\u1ee7a Sullivan, m\u1ed9t c\u00f4ng ty chuy\u00ean l\u00e0m th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c ng\u00e2n h\u00e0ng v\u00e0 t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh. Theo Paolini, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c v\u00e0 \u0111\u1ed3ng nh\u1ea5t l\u00e0 c\u00e1ch m\u00e0 c\u00e1c ng\u00e2n h\u00e0ng x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh. M\u1ecdi thay \u0111\u1ed5i li\u00ean quan t\u1edbi n\u00f3 \u0111\u1ec1u \u0111\u00e1ng s\u1ee3.<\/p>\n

Rajamannar chia s\u1ebb: “C\u00f3 th\u1ec3 b\u1ea1n c\u0169ng t\u01b0\u1edfng t\u01b0\u1ee3ng ra \u0111\u01b0\u1ee3c r\u1eb1ng m\u1ed9t n\u1ed7 l\u1ef1c nh\u01b0 th\u1ebf n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n k\u0129 c\u00e0ng nh\u01b0 th\u1ebf n\u00e0o, nh\u01b0ng t\u1ea5t nhi\u00ean c\u0169ng c\u00f3 nh\u1eefng r\u1ee7i ro l\u1edbn \u0111i k\u00e8m. Tr\u00ean 2,3 t\u1ec9 chi\u1ebfc th\u1ebb \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i, h\u00e0ng tri\u1ec7u c\u1eeda h\u00e0ng, \u0111\u01a1n v\u1ecb kinh doanh \u0111ang tr\u01b0ng b\u00e0y logo c\u1ee7a ch\u00fang t\u00f4i, v\u00e0 r\u1ea5t nhi\u1ec1u cu\u1ed9c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1 d\u1ec5 nh\u1eadn bi\u1ebft c\u1ee7a v\u00f2ng tr\u00f2n v\u00e0ng \u0111\u1ecf l\u1ed3ng v\u00e0o nhau. Mastercard l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n nhi\u1ec1u nh\u1ea5t th\u1ebf gi\u1edbi, v\u1eady n\u00ean ch\u00fang t\u00f4i r\u1ea5t c\u1ea9n th\u1eadn v\u00e0 suy ngh\u0129 k\u0129”.<\/p>\n

\"Mastercard<\/div>\n

Khi \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0y, c\u00e1c h\u00e3ng th\u01b0\u1eddng s\u1ebd t\u1ed5 ch\u1ee9c nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m \u0111\u1ec3 test xem kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i ra sao v\u1edbi logo m\u1edbi. Mastercard c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7, Rajamannar cho hay c\u00f4ng ty \u00f4ng \u0111\u00e3 th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u v\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u r\u1ea5t t\u00edch c\u1ef1c. K\u1ebft qu\u1ea3 cho th\u1ea5y, 80% ng\u01b0\u1eddi d\u00f9ng khi \u0111\u01b0\u1ee3c nh\u00ecn v\u00e0o hai v\u00f2ng tr\u00f2n \u0111\u00e8 l\u00ean nhau th\u00ec ngh\u0129 ngay t\u1edbi Mastercard.<\/p>\n

“Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y t\u1ed1t v\u1ec1 nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m. V\u00e0 n\u00ean nh\u1edb r\u1eb1ng, ch\u00fang t\u00f4i gi\u1eef l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng v\u1ebb d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t c\u1ee7a logo c\u0169 m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd li\u00ean h\u1ec7 ngay v\u1ec1 Mastercard khi h\u1ecd nh\u00ecn th\u1ea5y: hai v\u00f2ng tr\u00f2n \u0111an xen nhau, m\u00e0u \u0111\u1ecf v\u00e0 v\u00e0ng \u0111\u1eb7c tr\u01b0ng, hay b\u1ea3n th\u00e2n ch\u1eef mastercard”.<\/p>\n

S\u1ef1 \u0111\u01a1n gi\u1ea3n mang trong m\u00ecnh nhi\u1ec1u \u00fd ngh\u0129a<\/h3>\n

Nh\u01b0ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, logo Mastercard c\u00f2n c\u00f3 nh\u1eefng \u0111i\u1ec3m nh\u1ecf nh\u1ecf v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf r\u1ea5t th\u00fa v\u1ecb. Tr\u01b0\u1edbc h\u1ebft, logo m\u1edbi \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb logo c\u1ee7a ch\u00ednh c\u00f4ng ty h\u1ed3i n\u0103m 1979. Nh\u00f3m thi\u1ebft k\u1ebf ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00e0m m\u1edbi logo n\u00e0y cho hay h\u1ecd \u0111\u1ec3 \u00fd t\u1edbi c\u1ea5u tr\u00fac tr\u00f2n c\u1ee7a c\u00e1c k\u00ed t\u1ef1 vi\u1ebft trong logo. “M\u1ed7i ch\u1eef \u0111\u1ec1u ch\u1ee9a \u0111\u01b0\u1eddng cong, v\u00e0 n\u00f3 c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u00ecnh tr\u00f2n. N\u00f3 l\u00e0 m\u1ed9t th\u1ee9 r\u1ea5t gi\u00e1 tr\u1ecb v\u00ec ch\u00fang t\u00f4i \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t ki\u1ec3u ch\u1eef n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 d\u00f9ng v\u1edbi nhi\u1ec1u \u0111\u1ed9 \u0111\u1eadm kh\u00e1c nhau, ch\u1ee7 y\u1ebfu d\u00f9ng c\u00e1c n\u00e9t tr\u00f2n v\u00e0 nh\u00ecn v\u1eabn r\u00f5, d\u1ec5 \u0111\u1ecdc trong khi gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u01a1n gi\u1ea3n”.<\/p>\n

\"Mastercard<\/p>\n

Ch\u01b0a h\u1ebft, logo c\u1ee7a Mastercard kh\u00f4ng ch\u1ec9 c\u00f3 m\u00e0u. N\u00f3 \u0111\u00f4i khi c\u00f2n \u0111\u01b0\u1ee3c in l\u00ean nh\u1eefng t\u1edd gi\u1ea5y tr\u1eafng \u0111en, v\u1eady n\u00ean nh\u00f3m thi\u1ebft k\u1ebf ph\u1ea3i c\u00e2n ch\u1ec9nh m\u00e0u sao cho ph\u1ea7n v\u00e0ng kh\u00f4ng b\u1ecb l\u1eabn v\u00e0o gi\u1ea5y tr\u1eafng, trong khi ph\u1ea7n \u0111\u1ecf kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 \u0111\u1eadm \u0111\u1ec3 l\u1eabn v\u00e0o m\u00e0u \u0111en. “Ch\u00fang t\u00f4i \u0111\u00e3 ki\u1ec3m tra h\u00e0ng tr\u0103m l\u1ea7n m\u1edbi ch\u1ecdn ra \u0111\u01b0\u1ee3c m\u1ed9t m\u00e0u \u0111\u00fang nh\u01b0 mong mu\u1ed1n”.<\/p>\n

S\u1ef1 \u0111\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf c\u0169ng nh\u01b0 con ch\u1eef m\u00e0 logo Mastercard mang theo ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 c\u00f4ng ty n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng h\u1ecd t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd \u0111\u00e1ng tin t\u01b0\u1edfng ra sao, v\u00e0 h\u1ecd c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0\u1ee3c g\u00ec trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y c\u1ee7a ch\u00fang t\u00f4i. “Mastercard kh\u00f4ng c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty c\u00f3 logo th\u1eadt hay, th\u1eadt k\u00edch th\u00edch tr\u00ed s\u00e1ng t\u1ea1o. Ch\u00fang t\u00f4i ch\u1ec9 mu\u1ed1n \u0111i v\u00e0o v\u00ed c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. \u0110\u01a1n gi\u1ea3n m\u00e0 ph\u1ea3i kh\u00f4ng?”<\/p>\n

Tinh t\u1ebf D\u1ecbch, Ngu\u1ed3n: Forbes<\/a>, Wired<\/a><\/i><\/b><\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ed7i khi m\u1ed9t c\u00f4ng ty l\u1edbn n\u00e0o \u0111\u00f3 thay \u0111\u1ed5i logo th\u00ec ch\u00fang ta \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n hay \u0111\u1eb1ng sau, v\u00e0 h\u00f4m nay ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 Mastercard. Ban \u0111\u1ea7u, t\u1ed5 ch\u1ee9c n\u00e0y ra \u0111\u1eddi v\u1edbi t\u00ean g\u1ecdi T\u1ed5 ch\u1ee9c th\u1ebb li\u00ean ng\u00e2n h\u00e0ng (ICA) h\u1ed3i n\u0103m 1966, sau \u0111\u00f3 \u0111\u1ed5i…<\/p>\n","protected":false},"author":1,"featured_media":6304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[108,109,110],"class_list":["post-6302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-mastercard","tag-thay-doi-logo","tag-thiet-ke-moi-logo"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/6302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6302"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/6302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/6304"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}