{"id":5879,"date":"2015-11-18T10:31:31","date_gmt":"2015-11-18T03:31:31","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=5879"},"modified":"2018-12-24T09:35:16","modified_gmt":"2018-12-24T02:35:16","slug":"goi-y-nao-cho-mot-thiet-ke-brochure-hieu-qua","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=5879","title":{"rendered":"G\u1ee3i \u00fd n\u00e0o cho m\u1ed9t thi\u1ebft k\u1ebf brochure hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"

1. T\u00ecm ki\u1ebfm \u0111\u1ecbnh d\u1ea1ng th\u00edch h\u1ee3p<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi thi\u1ebft k\u1ebf s\u1ebd ph\u1ea3i th\u1ef1c hi\u1ec7n khi t\u1ea1o ra m\u1ed9t \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o, th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn th\u00f4ng qua nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, h\u00e3y th\u1eed gi\u1edbi thi\u1ec7u c\u00e1c \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n – doanh nghi\u1ec7p \u0111ang mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t cu\u1ed1n s\u00e1ch nh\u1ecf tri-fold (g\u1ea5p l\u00e0m s\u00e1u) ho\u1eb7c g\u1ea5p theo ki\u1ec3u ch\u1eef z s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m cao c\u1ea5p \u0111\u00f2i h\u1ecfi nhi\u1ec1u kh\u00f4ng gian tr\u1eafng v\u00e0 h\u00ecnh \u1ea3nh l\u1edbn. V\u00e0 b\u1ea1n s\u1ebd ch\u1ecdn m\u1ed9t \u0111\u1ecbnh d\u1ea1ng h\u1eb9p khi b\u1ea1n mu\u1ed1n tr\u00ecnh b\u00e0y tr\u00ean brochure c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u1ea7m \u1edf tay.\u00a0Ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 bi-fold brochure, th\u1ec3 hi\u1ec7n m\u1ed9t t\u1edd in tr\u00ean c\u1ea3 hai m\u1eb7t gi\u1ea5y g\u1ea5p l\u1ea1i l\u00e0m hai, ph\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c in s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y th\u00e0nh 4 m\u1eb7t v\u00e0 tri-foldbrochure th\u1ec3 hi\u1ec7n m\u1ed9t t\u1edd in tr\u00ean c\u1ea3 hai m\u1eb7t gi\u1ea5y g\u1ea5p l\u00e0m ba, ph\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c in s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y th\u00e0nh 6 m\u1eb7t.<\/p>\n

\"Thi\u1ebft<\/p>\n

2. Kho\u1ea3ng tr\u1eafng (White space)<\/strong><\/p>\n

Kho\u1ea3ng tr\u1eafng l\u00e0 \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc c\u1ee7a m\u1ecdi lo\u1ea1i d\u1ef1 \u00e1n thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda m\u00e0 kh\u00f4ng ch\u1ec9 trong thi\u1ebft k\u1ebf brochure. \u0110\u00e2y l\u00e0 nguy\u00ean t\u1eafc quan tr\u1ecdng \u0111\u1ec3 c\u00e2n b\u1eb1ng t\u1ed1t c\u1ea3 v\u1ec1 t\u00ednh th\u1ea9m m\u1ef9 l\u1eabn kh\u1ea3 n\u0103ng \u0111\u1ecdc. V\u1ea5n \u0111\u1ec1 l\u00e0, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng kho\u1ea3ng tr\u1ed1ng m\u00e0u tr\u1eafng \u0111\u00f3.<\/p>\n

\"Thi\u1ebft<\/p>\n

3. Ch\u1ea5t lu\u1ee3ng in \u1ea5n<\/strong><\/p>\n

K\u1ef9 thu\u1eadt in \u1ea5n gi\u00fap n\u00e2ng cao th\u1ea9m m\u0129 thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5 nh\u01b0 in n\u1ed5i, c\u00e1n b\u00f3ng ch\u1eb3ng h\u1ea1n\u2026Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00e1c k\u1ef9 thu\u1eadt in \u1ea5n \u0111\u1eb7c bi\u1ec7t ch\u1eafc ch\u1eafn l\u00e0 chi ph\u00ed v\u00e0 b\u1ea1n s\u1ebd c\u1ea7n th\u1ea3o lu\u1eadn c\u1eb7n k\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/p>\n

\"Thi\u1ebft<\/p>\n

4. L\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc th\u00f4ng minh<\/strong><\/p>\n

Th\u00eam m\u1ed9t \u0111i\u1ec1u n\u1eefa \u00e1p d\u1ee5ng cho h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, \u0111\u1eb7c bi\u1ec7t v\u1edbi thi\u1ebft k\u1ebf brochure, m\u00e0u mang t\u00ednh truy\u1ec1n t\u1ea3i nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 th\u1ec3 hi\u1ec7n th\u1ea9m m\u1ef9. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea3i ch\u1ecdn m\u1ed9t c\u00e1ch kh\u00f4n ngoan. M\u00e0u s\u1eafc c\u1ee7a brochure thu\u1eddng s\u1ebd b\u1ecb \u1ea3nh hu\u1edfng b\u1edfi m\u00e0u s\u1eafc tr\u00ean nh\u1eadn di\u1ec7n thu\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, v\u00ec v\u1eady kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 b\u1ea1n ph\u1ea3i r\u1ea5t c\u1ea9n th\u1eadn khi ph\u1ed1i m\u00e0u cho thi\u1ebft k\u1ebf.<\/p>\n

\"Thi\u1ebft<\/a><\/p>\n

5. Ngh\u1ec7 thu\u1eadt tr\u00ecnh b\u00e0y ch\u1eef (Typographic)<\/strong><\/p>\n

\"Thi\u1ebft<\/a><\/p>\n

\u0110\u1ec3 ngu\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp nh\u1eadn th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t, kh\u1ea3 n\u0103ng \u0111\u1ecdc c\u1ea7n ph\u1ea3i \u0111u\u1ee3c \u01b0u ti\u00ean: k\u1ebft h\u1ee3p font ch\u1eef th\u00edch h\u1ee3p, quan t\u00e2m \u0111\u1ebfn kho\u1ea3ng c\u00e1ch gi\u1eefa ch\u1eef v\u00e0 c\u0103n d\u00f2ng, ch\u00fa \u00fd \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n\u2026M\u1ecdis\u00e1ng t\u1ea1o ch\u1eef\u00a0\u0111\u1ec3 g\u00e2y \u1ea5n tu\u1ee3ng \u0111\u1ec1u c\u1ea7n quan t\u00e2m \u0111\u1ebfn \u201ckh\u1ea3 n\u0103ng \u0111\u1ecdc\u201d n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ea5t k\u00ec ai c\u0169ng ng\u1ea7n ng\u1ea1i khi \u0111\u1ecdc n\u00f3.<\/p>\n

6. S\u1eed d\u1ee5ng gi\u1ea5y ph\u00f9 h\u1ee3p<\/strong><\/p>\n

Gi\u1ea5y c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t thi\u1ebft k\u1ebf nh\u00e0m ch\u00e1n tr\u1edf n\u00ean tuy\u1ec7t v\u1eddi h\u01a1n. Gi\u1ea5y l\u00e0 phu\u01a1ng th\u1ee9c t\u1ed1t nh\u1ea5t th\u1ec3 hi\u1ec7n ch\u1ea5t lu\u1ee3ng c\u1ee7a brochure \u0111\u1ebfn tay ngu\u1eddi ti\u00eau d\u00f9ng. V\u00e0 t\u1ea5t nhi\u00ean, gi\u1ea5y lu\u00f4n x\u1ee9ng \u0111\u00e1ng v\u1edbi gi\u00e1 ti\u1ec1n ph\u1ea3i tr\u1ea3.<\/p>\n

\"Thi\u1ebft<\/a><\/p>\n

Nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp\u00a0brochure si\u00eau s\u00e1ng t\u1ea1o, g\u1ee3i \u00fd \u0111\u1ec3 c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf\u00a0brochure hi\u1ec7u qu\u1ea3, nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf brochure s\u00e1ng t\u1ea1o…m\u1eddi \u0111\u1ed9c gi\u1ea3 \u0111\u00f3n \u0111\u1ecdc trong c\u00e1c b\u00e0i vi\u1ebft tr\u00ean Vietbrands.vn!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

1. T\u00ecm ki\u1ebfm \u0111\u1ecbnh d\u1ea1ng th\u00edch h\u1ee3p \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi thi\u1ebft k\u1ebf s\u1ebd ph\u1ea3i th\u1ef1c hi\u1ec7n khi t\u1ea1o ra m\u1ed9t \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o, th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn th\u00f4ng qua nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, h\u00e3y th\u1eed gi\u1edbi thi\u1ec7u c\u00e1c \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p…<\/p>\n","protected":false},"author":1,"featured_media":5883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[65,64,63],"class_list":["post-5879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-brochure-sang-tao","tag-nguyen-tac-thiet-ke","tag-thiet-ke-brochure"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/5879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5879"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/5879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/5883"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}