{"id":11544,"date":"2019-04-12T11:16:30","date_gmt":"2019-04-12T04:16:30","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=11544"},"modified":"2019-04-12T11:16:30","modified_gmt":"2019-04-12T04:16:30","slug":"font-helvetica-now-duoc-nang-cap-de-phu-hop-voi-ky-nguyen-so","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=11544","title":{"rendered":"Font Helvetica Now \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi k\u1ef7 nguy\u00ean s\u1ed1"},"content":{"rendered":"

Helvitica \u0111\u00e3 t\u1eeb l\u00e2u tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng b\u1ed9\u00a0font ch\u1eef\u00a0\u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u00e0 n\u1ed5i ti\u1ebfng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Hi\u1ec7n gi\u1edd r\u1ea5t nhi\u1ec1u trang web tr\u00ean th\u1ebf gi\u1edbi \u0111ang d\u00f9ng b\u1ed9 font ch\u1eef n\u00e0y (c\u00f2n n\u1ebfu anh em ch\u01b0a bi\u1ebft th\u00ec b\u1ed9 font ch\u1eef m\u00e0 anh em \u0111ang \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y tr\u00ean Tinhte l\u00e0 Arial, c\u0169ng n\u1ed5i ti\u1ebfng kh\u00f4ng k\u00e9m<\/i>).\u00a0Helvetica\u00a0l\u00e0 b\u1ed9 ch\u1eef ch\u00ednh th\u1ee9c trong h\u1ec7 th\u1ed1ng t\u00e0u \u0111i\u1ec7n ng\u1ea7m \u1edf th\u00e0nh ph\u1ed1 New York. B\u1ea3n th\u00e2n vi\u1ec7c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qu\u00e1 r\u1ed9ng r\u00e3i c\u1ee7a Helvetica \u0111\u00e3 khi\u1ebfn cho Monotype, c\u00f4ng ty \u201cs\u1ea3n xu\u1ea5t\u201d font ch\u1eef \u0111ang n\u1eafm b\u1ea3n quy\u1ec1n s\u1eed d\u1ee5ng Helvetica m\u1edbi \u0111\u00e2y \u0111\u00e3 c\u00f3 v\u00e0i\u00a0thay \u0111\u1ed5i\u00a0trong t\u1eebng con ch\u1eef \u0111\u1ec3 khi\u1ebfn n\u00f3 ph\u00f9 h\u1ee3p h\u01a1n trong th\u1ebf k\u1ef7 XXI.<\/p>\n

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B\u1ed9 font m\u1edbi n\u00e0y c\u00f3 t\u00ean l\u00e0 Helvetica Now. Monotype \u0111\u00e3 ph\u1ea3i b\u1ecf ra r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u201cv\u1ebd\u201d l\u1ea1i t\u1eebng k\u00fd t\u1ef1 trong s\u1ed1 40 ngh\u00ecn k\u00fd t\u1ef1 c\u1ee7a b\u1ed9 font Helvetica, gi\u00fap n\u00f3 d\u1ec5 \u0111\u1ecdc h\u01a1n khi c\u00f3 k\u00edch c\u1ee1 nh\u1ecf tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m hay tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i, c\u0169ng nh\u01b0 khi\u1ebfn n\u00f3 b\u1edbt nh\u00e0m ch\u00e1n. The Verge \u0111\u00e3 c\u00f3 cu\u1ed9c ph\u1ecfng v\u1ea5n Charles Nix, gi\u00e1m \u0111\u1ed1c m\u1ea3ng font ch\u1eef t\u1ea1i Monotype \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt n\u00e0y.<\/p>\n

Helvetica Now l\u00e0 g\u00ec? Kh\u00e1c bi\u1ec7t c\u1ee7a n\u00f3 v\u1edbi Helvetica v\u00e0 Helvetica Neue l\u00e0 g\u00ec?<\/h3>\n

B\u1ed1n n\u0103m tr\u01b0\u1edbc, v\u0103n ph\u00f2ng t\u1ea1i \u0110\u1ee9c c\u1ee7a ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u n\u1ea3y ra \u00fd t\u01b0\u1edfng t\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Helvetica. H\u1ecd li\u1ec7t k\u00ea ra v\u00e0i th\u1ee9 gi\u00fap b\u1ed9 font n\u00e0y tr\u1edf n\u00ean t\u1ed1t h\u01a1n. Ch\u00fang t\u00f4i ph\u1ea3i nh\u00ecn l\u1ea1i qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh b\u1ed9 font n\u00e0y h\u1ed3i n\u0103m 1957. Khi \u1ea5y th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ch\u01b0a \u0111\u1ebfn, v\u00e0 nh\u1eefng ch\u1eef c\u00e1i \u0111\u01b0\u1ee3c \u201cc\u1eaft\u201d \u0111\u00fang ngh\u0129a \u0111en theo \u0111\u00fang k\u00edch c\u1ee1. R\u1ed3i k\u1ef7 nguy\u00ean s\u1ed1 \u0111\u1ebfn, v\u00e0 nh\u1eefng s\u1eafc th\u00e1i ri\u00eang c\u1ee7a nh\u1eefng con ch\u1eef \u0111\u01b0\u1ee3c c\u1eaft gh\u00e9p ki\u1ec3u analog ch\u1eb3ng c\u00f2n n\u1eefa.<\/i><\/p>\n

Trong qu\u00e1 tr\u00ecnh 30 n\u0103m sau \u0111\u00f3, nh\u1eefng phi\u00ean b\u1ea3n k\u00fd t\u1ef1 kh\u00e1c \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 ch\u1eef \u2018R\u2019 c\u00f3 ch\u00e2n th\u1eb3ng, ch\u1eef \u2018a\u2019 vi\u1ebft nh\u01b0 ch\u1eef vi\u1ebft tay b\u1ecb lo\u1ea1i b\u1ecf khi k\u1ef7 nguy\u00ean m\u00e1y t\u00ednh c\u1eadp b\u1ebfn. V\u00ec th\u1ebf ch\u00fang t\u00f4i mu\u1ed1n t\u1ea1o ra nh\u1eefng bi\u1ebfn th\u1ec3 nh\u01b0 v\u1eady v\u00e0 bi\u1ebfn ch\u00fang tr\u1edf n\u00ean h\u1ee3p th\u1eddi h\u01a1n. Ch\u1eef R in hoa v\u00e0 ch\u1eef a th\u01b0\u1eddng tr\u00ean \u0111\u00e2y ch\u1eb3ng h\u1ea1n, ho\u1eb7c ch\u1eef u kh\u00f4ng c\u00f3 \u2018\u0111u\u00f4i ch\u00e2n serif\u2019 \u1edf cu\u1ed1i k\u00fd t\u1ef1, ch\u1eef \u2018t\u2019 d\u1ecdc th\u1eb3ng \u0111\u1ee9ng, kh\u00f4ng c\u00f3 n\u00e9t u\u1ed1n sang ph\u1ea3i, v\u00e0i d\u1ea5u c\u00e2u tr\u00f2n tr\u1ecba n\u1eefa. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 hi\u1ec7n di\u1ec7n \u0111\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c \u0111\u00e3 bi\u1ebfn m\u1ea5t c\u1ee7a b\u1ed9 font Helvetica cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

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T\u00f4i mu\u1ed1n n\u00f3i r\u00f5, Helvetica l\u00e0 m\u1ed9t b\u1ed9 font tuy\u1ec7t v\u1eddi. N\u00f3 d\u1ec5 \u0111\u1ecdc, ho\u00e0n h\u1ea3o trong g\u1ea7n nh\u01b0 m\u1ecdi nhu c\u1ea7u, nh\u01b0ng Helvetica Now \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n th\u00f4ng qua vi\u1ec7c gi\u1edbi thi\u1ec7u l\u1ea1i nh\u1eefng th\u1ee9 ch\u00fang t\u00f4i \u0111\u00e3 t\u1eebng l\u00e0m trong qu\u00e1 kh\u1ee9, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u1eadp nh\u1eadt b\u1ed9 font d\u1ef1a tr\u00ean nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i theo th\u1ee9 t\u1ef1, t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, r\u1ed3i \u0111\u1ebfn g\u00f3c nh\u00ecn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi thi\u1ebft k\u1ebf. Thay \u0111\u1ed5i b\u1ed9 font ch\u1eef ngh\u0129a l\u00e0 kh\u1ea3 n\u0103ng ph\u00f3ng to thu nh\u1ecf t\u1eebng con ch\u1eef c\u0169ng s\u1ebd thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ch\u00fang t\u00f4i t\u00ednh to\u00e1n nhi\u1ec1u nh\u1ea5t. L\u00fd do l\u00e0 m\u1ed7i khi nh\u1eafc v\u1ec1 m\u1ed9t b\u1ed9 font Helvetica m\u1edbi, th\u01b0\u1eddng t\u00f4i s\u1ebd nh\u00fan vai: \u201cC\u00f3 c\u1ea7n thi\u1ebft ph\u1ea3i t\u1ea1o ra m\u1ed9t b\u1ed9 font Helvetica m\u1edbi kh\u00f4ng?\u201d Nh\u01b0ng r\u1ed3i b\u1ea1n nh\u00ecn th\u1ea5y n\u00f3, v\u00e0 nh\u1edd kh\u1ea3 n\u0103ng thay \u0111\u1ed5i k\u00edch c\u1ee1 t\u00f9y \u00fd, n\u00f3 gi\u1ed1ng nh\u01b0 g\u1eb7p l\u1ea1i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u0169 v\u1eady. Tuy\u1ec7t l\u1eafm.<\/p>\n

N\u1ebfu Helvetica \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n nh\u01b0 v\u1eady, th\u00ec l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a n\u00f3?<\/h3>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft k\u1ebf l\u1ea1i b\u1ed9 font ch\u1eef n\u1ed5i ti\u1ebfng nh\u1ea5t l\u1ecbch s\u1eed \u1ea5y h\u1ea3? Th\u00ec v\u1eeba l\u00e0m v\u1eeba lo th\u00f4i. L\u00e0m h\u1ecfng c\u00e1i n\u00e0y th\u00ec coi nh\u01b0 bung b\u00e9t h\u1ebft c\u1ea3. D\u0129 nhi\u00ean l\u00e0 ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng l\u00e0m h\u1ecfng b\u1ed9 font c\u1ea3 th\u1ebf gi\u1edbi y\u00eau th\u00edch \u0111\u00e2u, nh\u01b0ng \u0111i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m: Tua ng\u01b0\u1ee3c v\u1ec1 qu\u00e1 kh\u1ee9, t\u00ecm hi\u1ec3u l\u1ecbch s\u1eed b\u1ed9 font, xem t\u1ea5t c\u1ea3 nh\u1eefng phi\u00ean b\u1ea3n Helvetica t\u1eeb n\u0103m 1957 \u0111\u1ebfn gi\u1edd, hi\u1ec3u c\u00e1ch n\u00f3 thay \u0111\u1ed5i v\u00e0 nh\u1eefng b\u01b0\u1edbc n\u00e0o sai, \u0111\u1ec3 tr\u00e1nh nh\u1eefng l\u1ed7i kh\u00f4ng \u0111\u00e1ng c\u00f3 v\u00e0 t\u00ecm ra nh\u1eefng chi ti\u1ebft c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o t\u1ed3n nguy\u00ean v\u1eb9n.<\/i><\/p>\n

L\u00e0m vi\u1ec7c n\u00e0y c\u0169ng gi\u1ed1ng nh\u01b0 h\u00e0nh ngh\u1ec1 y v\u1edbi l\u1eddi th\u1ec1 Hippocrate \u1ea5y: \u201cKh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m \u0111i\u1ec1u g\u00e2y h\u1ea1i\u201d. B\u1ea5t k\u1ef3 con ch\u1eef n\u00e0o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i c\u0169ng c\u1ea7n \u00e1p d\u1ee5ng ba nguy\u00ean l\u00fd, \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng v\u00e0 trung l\u1eadp. Ph\u1ea7n vi\u1ec7c c\u1ee7a t\u00f4i khi t\u1ea1o ra Helvetica Now l\u00e0 thi\u1ebft k\u1ebf l\u1ea1i nh\u1eefng con ch\u1eef nh\u1ecf c\u1ee1 6, 5, 4, ho\u1eb7c th\u1eadm ch\u00ed ch\u1ec9 nh\u1ecf b\u1eb1ng v\u00e0i pixel tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i c\u1ee7a c\u00e1c b\u1ea1n.<\/p>\n

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L\u00e0m vui l\u1eafm, t\u00f4i \u0111\u01b0\u1ee3c xem nh\u1eefng b\u1ea3n in kim lo\u1ea1i c\u1ee1 6pt th\u1eddi 1957-1960 c\u1ee7a Helvetica \u1edf \u0110\u1ee9c v\u00e0 Th\u1ee5y S\u1ef9, v\u00e0 nghi\u00ean c\u1ee9u kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u1eefng con ch\u1eef. Sau khi s\u1eafp x\u1ebfp nh\u1eefng ch\u1eef c\u00e1i h\u1ee3p l\u00fd, t\u00f4i l\u1ea1i x\u00e1o tung ch\u00fang l\u00ean \u0111\u1ec3 nh\u1eadn ra nh\u1eefng kh\u00e1c bi\u1ec7t. Ch\u1ec9 c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng kh\u00e1c bi\u1ec7t khi b\u1ea1n thay \u0111\u1ed5i tr\u00ecnh t\u1ef1 nh\u1eefng ch\u1eef c\u00e1i th\u00f4i. N\u1ebfu b\u1ea1n nh\u00ecn ch\u1eef \u2018F\u2019 vi\u1ebft hoa, ho\u1eb7c ch\u1eef \u2018t\u2019 th\u01b0\u1eddng, \u00fd ngh\u0129 \u0111\u1ea7u ti\u00ean lu\u00f4n l\u00e0 \u201cc\u00f3 c\u00e1ch n\u00e0o khi\u1ebfn ch\u1eef c\u00e1i k\u00edch th\u01b0\u1edbc 3pt, hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh Retina hay tr\u00ean b\u1ea3n in \u0111\u1ed9 n\u00e9t cao r\u00f5 r\u00e0ng h\u01a1n kh\u00f4ng?\u201d<\/p>\n

C\u00f3 nh\u1eefng kho\u1ea3nh kh\u1eafc trong cu\u1ed9c s\u1ed1ng khi b\u1ea1n b\u1ea5t ng\u1edd hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ebf n\u00e0o l\u00e0 ni\u1ec1m vui. T\u00f4i kh\u00f4ng mu\u1ed1n n\u00f3i qu\u00e1 l\u00ean, nh\u01b0ng \u0111\u00f3 ch\u00ednh l\u00e0 c\u1ea3m gi\u00e1c c\u1ee7a t\u00f4i khi t\u1ea1o ra nh\u1eefng k\u00fd t\u1ef1 Helvetica Now \u1edf k\u00edch th\u01b0\u1edbc c\u1ef1c nh\u1ecf. M\u1ecdi l\u00fd thuy\u1ebft m\u00e0 ch\u00fang t\u00f4i ngh\u0129 ra \u0111\u1ec3 l\u00e0m th\u1ebf n\u00e0o cho nh\u1eefng k\u00fd t\u1ef1 c\u1ee1 nh\u1ecf d\u1ec5 nh\u00ecn h\u01a1n nh\u01b0ng c\u00f9ng l\u00fac gi\u1eef l\u1ea1i \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc c\u1ee7a Helvetica \u0111\u1ec1u tr\u1edf n\u00ean ho\u00e0n h\u1ea3o.<\/p>\n

Tr\u01b0\u1edbc kia Helvetica \u0111\u1ebfn c\u1ee1 6pt l\u00e0 ch\u1eb3ng c\u00f2n \u0111\u01b0\u1eddng n\u00e9t n\u00e0o n\u1ed5i b\u1eadt n\u1eefa, v\u00ec k\u00edch th\u01b0\u1edbc ch\u1eef v\u00e0 kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u1eefng k\u00fd t\u1ef1 tr\u1edf n\u00ean r\u1ea5t nh\u1ecf. Nh\u01b0ng khi nh\u00ecn th\u1ea5y Helvetica Now \u1edf k\u00edch th\u01b0\u1edbc 3pt, t\u00f4i m\u1edbi th\u1eadt s\u1ef1 c\u1ea3m th\u1ea5y sung s\u01b0\u1edbng.<\/p>\n

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V\u1eady c\u00f3 k\u00fd t\u1ef1 n\u00e0o khi\u1ebfn anh c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o nh\u1ea5t khi t\u1ea1o ra kh\u00f4ng?<\/h3>\n

C\u00f3, k\u00fd hi\u1ec7u c\u1ee7a \u0111\u1ed3ng B\u1ea3ng Anh (\u00a3). Tr\u01b0\u1edbc \u0111\u00f3 t\u00f4i \u0111i xem 1 tr\u1eadn b\u00f3ng ch\u00e0y v\u1edbi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf, anh n\u00e0y chia s\u1ebb r\u1eb1ng m\u1ed9t ng\u01b0\u1eddi b\u1ea1n kh\u00e1c t\u1eebng n\u00f3i v\u1edbi anh \u1ea5y r\u1eb1ng m\u1ef9 thu\u1eadt l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra m\u1ed9t th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb tuy\u1ec7t h\u01a1n so v\u1edbi nh\u1eefng g\u00ec \u0111\u00e1ng l\u1ebd ra n\u00f3 ph\u1ea3i s\u1edf h\u1eefu. V\u00e0 th\u1ebf l\u00e0 t\u00f4i b\u1ecf ra m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n b\u00ecnh th\u01b0\u1eddng ch\u1ec9 \u0111\u1ec3 ch\u1ec9nh k\u00fd hi\u1ec7u \u00a3 sao cho \u1edf k\u00edch th\u01b0\u1edbc 3pt n\u00f3 v\u1eabn r\u00f5 r\u00e0ng d\u1ec5 nh\u00ecn. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ee9c h\u1ecda theo tr\u01b0\u1eddng ph\u00e1i \u1ea5n t\u01b0\u1ee3ng \u1ea5y.<\/i><\/p>\n

M\u1ed9t v\u00e0i k\u00fd hi\u1ec7u ti\u1ec1n t\u1ec7 kh\u00e1c b\u1ecb c\u1eaft b\u1edbt \u0111\u01b0\u1eddng v\u1ea1ch nh\u01b0 k\u00fd hi\u1ec7u \u0111\u1ed3ng Y\u00ean hay Euro \u0111\u1ec3 n\u00f3 hi\u1ec3n th\u1ecb t\u1ed1t nh\u1ea5t trong m\u00f4i tr\u01b0\u1eddng k\u00edch th\u01b0\u1edbc nh\u1ecf ho\u1eb7c m\u00e0n h\u00ecnh \u0111\u1ed9 ph\u00e2n gi\u1ea3i th\u1ea5p.<\/p>\n

\u0110\u00e3 bao gi\u1edd anh ngh\u0129 m\u00ecnh s\u1ebd t\u00e1i t\u1ea1o l\u1ea1i b\u1ed9 ch\u1eef Helvetica?<\/h3>\n

Ch\u01b0a lu\u00f4n. T\u00f4i d\u00f9ng Helvetica nhi\u1ec1u l\u1eafm, nh\u01b0ng \u0111\u00f3 l\u00e0 h\u1ed3i tr\u01b0\u1edbc n\u0103m 1990 khi m\u1edbi l\u1edbn. T\u00f4i c\u00f3 m\u1ed9t ng\u01b0\u1eddi th\u1ea7y \u1edf Cooper Union l\u00e0 George Sadek, \u1ed5ng cu\u1ed3ng Helvetica l\u1eafm. \u00d4ng \u1ea5y ngh\u0129 \u0111\u1ebfn vi\u1ec7c d\u00f9ng Helvetica cho c\u00e1i m\u00e1y in Linotronic 330, ho\u1eb7c cho nhi\u1ec1u b\u1ec1 m\u1eb7t kh\u00e1c nhau, gi\u1ed1ng h\u1ec7t nh\u01b0 Massimo Vignelli (nh\u00e0 thi\u1ebft k\u1ebf huy\u1ec1n tho\u1ea1i ng\u01b0\u1eddi \u00dd) l\u00fac \u00f4ng n\u00e0y nh\u00ecn th\u1ea5y b\u1ed9 font Helvetica v\u1eady. B\u1ed9 ch\u1eef n\u00e0y ch\u00ednh l\u00e0 ch\u1ee9ng nh\u00e2n c\u1ee7a ch\u1ee7 ngh\u0129a hi\u1ec7n \u0111\u1ea1i gi\u1eefa th\u1ebf k\u1ef7 XX.<\/i><\/p>\n

\"\"<\/a><\/p>\n

Sau khi Helvetica Neue ra \u0111\u1eddi, v\u00e0 ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng \u1ee9ng d\u1ee5ng nh\u01b0 PageMaker, QuarkXPress hay sau n\u00e0y l\u00e0 InDesign, t\u00f4i b\u1eaft \u0111\u1ea7u tr\u00e1nh s\u1eed d\u1ee5ng Helvetica. M\u1ed9t l\u00fd do to \u0111\u00f9ng l\u00e0 \u201ckh\u00f4ng \u0111i theo b\u01b0\u1edbc ch\u00e2n c\u1ee7a ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc\u201d. C\u00e1i c\u1ea3m gi\u00e1c mu\u1ed1n ch\u1ed1i b\u1ecf nh\u1eefng th\u1ee9 m\u00e0 ng\u01b0\u1eddi l\u1edbn d\u1ea1y \u0111\u1ec3 \u0111i t\u00ecm c\u00e1i m\u1edbi c\u1ee7a gi\u1edbi tr\u1ebb \u1ea5y! L\u00fd do n\u1eefa l\u00e0 Helvetica kh\u00f4ng c\u00f2n khi\u1ebfn t\u00f4i th\u00edch th\u00fa nh\u01b0 tr\u01b0\u1edbc n\u1eefa. Th\u1ebf gi\u1edbi n\u00e0y r\u1ed9ng l\u1eafm, v\u00e0 t\u00f4i mu\u1ed1n th\u1eed nh\u1eefng b\u1ed9 font ch\u1eef kh\u00e1c.<\/p>\n

Cho \u0111\u1ebfn khi Tom Rickner \u0111\u1ebfn t\u00ecm t\u00f4i v\u00e0 h\u1ecfi r\u1eb1ng c\u00f3 mu\u1ed1n l\u00e0m b\u1ed9 font Helvetica Now hay kh\u00f4ng, \u00fd ngh\u0129 \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i l\u00e0 \u201cm\u00ecnh ch\u1eb3ng bao gi\u1edd d\u00f9ng b\u1ed9 font \u1ea5y \u0111\u00e2u, nh\u01b0ng th\u00f4i m\u00ecnh v\u1eabn mu\u1ed1n tham gia l\u00e0m\u201d. T\u00f4i mu\u1ed1n tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi Helvetica c\u0169ng v\u00ec ch\u00ednh nh\u1eefng l\u00fd do t\u00f4i ch\u1ed1i b\u1ecf n\u00f3, v\u00ec t\u00f4i mu\u1ed1n b\u1ed9 ch\u1eef c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c.<\/p>\n

\"\"<\/a><\/p>\n

Anh c\u00f3 ngh\u0129 ch\u00fang ta ph\u1ea3i ch\u1edd th\u00eam 30 \u0111\u1ebfn 50 n\u0103m n\u1eefa \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ed9 font Helvetica m\u1edbi n\u1eefa kh\u00f4ng?<\/h3>\n

N\u1ebfu ch\u00fang t\u00f4i l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, th\u00ec \u0111\u00fang l\u00e0 n\u00f3 s\u1ebd t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c v\u00e0i th\u1eadp k\u1ef7. Hans Eduard Meier v\u00e0 Eduard Hoffman \u0111\u00e3 gi\u1edbi thi\u1ec7u Helvetica v\u00e0o n\u0103m 1957, v\u00e0 ngay l\u1eadp t\u1ee9c, h\u1ecd b\u1eaft \u0111\u1ea7u t\u1ea1o ra nh\u1eefng bi\u1ebfn th\u1ec3 c\u1ee7a b\u1ed9 font \u0111\u00f3: Ch\u1eef m\u1ecfng, ch\u1eef nghi\u00eang, ch\u1eef d\u00e0y,\u2026 R\u1ed3i nh\u1eefng bi\u1ebfn th\u1ec3 kh\u00e1c b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n, Helvetica Condensed v\u00e0 Helvetica Expanded. T\u00f4i ngh\u0129 r\u1eb1ng b\u01b0\u1edbc ti\u1ebfp theo trong d\u1ef1 \u00e1n Helvetica Now ch\u00ednh l\u00e0 nh\u1eefng bi\u1ebfn th\u1ec3 nh\u01b0 th\u1ebf n\u00e0y.<\/i><\/p>\n

T\u00f4i lu\u00f4n chia th\u1ebf gi\u1edbi typography ra l\u00e0m hai d\u1ea1ng, ch\u1eef l\u1edbn trong d\u00f2ng title (display typeface), v\u00e0 ch\u1eef nh\u1ecf trong c\u00e1c \u0111o\u1ea1n v\u0103n (text typeface). Nh\u1eefng con ch\u1eef l\u1edbn ch\u00ednh l\u00e0 nh\u1eefng th\u1ee9 kh\u1ed5ng l\u1ed3 g\u00e2y l\u00f4i cu\u1ed1n con ng\u01b0\u1eddi. Ch\u00fang ta b\u1ecb cu\u1ed1n h\u00fat b\u1edfi nh\u1eefng con ch\u1eef tr\u00ean nh\u1eefng d\u00f2ng title, nh\u1eefng c\u00e2u slogan qu\u1ea3ng c\u00e1o, nh\u01b0ng k\u1ef3 th\u1ef1c nh\u1eefng k\u00fd t\u1ef1 trong c\u00e1c \u0111o\u1ea1n v\u0103n xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. T\u00f4i ngh\u0129 r\u1eb1ng Helvetica Now Condensed hay Expanded s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng c\u1ee5 gi\u00fap \u00edch h\u1eefu hi\u1ec7u cho nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf.<\/p>\n

Ngu\u1ed3n: theverge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Helvitica \u0111\u00e3 t\u1eeb l\u00e2u tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng b\u1ed9\u00a0font ch\u1eef\u00a0\u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u00e0 n\u1ed5i ti\u1ebfng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Hi\u1ec7n gi\u1edd r\u1ea5t nhi\u1ec1u trang web tr\u00ean th\u1ebf gi\u1edbi \u0111ang d\u00f9ng b\u1ed9 font ch\u1eef n\u00e0y (c\u00f2n n\u1ebfu anh em ch\u01b0a bi\u1ebft th\u00ec b\u1ed9 font ch\u1eef m\u00e0 anh em \u0111ang \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y…<\/p>\n","protected":false},"author":1,"featured_media":11557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1518,1516,809,1519,1517],"class_list":["post-11544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-font-chu","tag-font-helvetica","tag-nha-thiet-ke","tag-slogan-quang-cao","tag-thiet-ke-moi"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11544"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11557"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}