{"id":11332,"date":"2019-01-24T09:45:41","date_gmt":"2019-01-24T02:45:41","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=11332"},"modified":"2019-01-24T09:45:41","modified_gmt":"2019-01-24T02:45:41","slug":"cong-cu-phan-tich-insight-nguoi-dung-mobile","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=11332","title":{"rendered":"C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch Insight ng\u01b0\u1eddi d\u00f9ng mobile"},"content":{"rendered":"

C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch Insight ng\u01b0\u1eddi d\u00f9ng mobile<\/h1>\n

\nApp store analytics:<\/h2>\n

C\u00f4ng c\u1ee5 n\u00e0y theo d\u00f5i th\u01b0\u1eddng xuy\u00ean v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng kh\u00f4ng ch\u1ec9 c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n t\u1eeb \u1ee9ng d\u1ee5ng \u0111\u1ed1i th\u1ee7 nh\u01b0 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, remove, t\u01b0\u01a1ng t\u00e1c, revenue, ranking,.v..v. v\u00e0 ch\u1ec9 ra s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 keywords, descriptions, marketing campaigns v\u00e0 app assets.<\/p>\n

App monetization analytics:<\/h2>\n

C\u00f4ng c\u1ee5 marketing n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 marketer hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng mobile v\u00e0 optimize ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 sau \u0111\u00f3 c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o v\u00e0 marketing ph\u00f9 h\u1ee3p, bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 v\u1ec1 in-app message, advertising v\u00e0 c\u00e1c m\u00f4 h\u00ecnh chi ph\u00ed v\u00e0 doanh thu.<\/p>\n

Mobile advertising analytics:<\/h2>\n

L\u00e0 c\u00f4ng c\u1ee5 r\u1ea5t m\u1ea1nh m\u1ebd \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ed9t chi\u1ebfn d\u1ecbch digital marketing nh\u01b0 impression, clicks, app install, in-app behaviors, ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn chi ph\u00ed d\u00e0nh cho qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c kho\u1ea3n doanh thu mang l\u1ea1i t\u1eeb h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o\u2026<\/p>\n

Mobile interaction analytics tools:<\/h2>\n

L\u00e0 c\u00f4ng c\u1ee5 gi\u00fap ghi l\u1ea1i nh\u1eefng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong phi\u00ean s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd length of session m\u1ed9t c\u00e1ch chi ti\u1ebft \u1edf tr\u00ean tr\u00ecnh duy\u1ec7t v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, v\u00e0 b\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n \u0111\u1ec3 t\u00ecm hi\u1ec3u l\u00ed do v\u00ec sao c\u00f3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, hay remove \u1ee9ng d\u1ee5ng .<\/p>\n

Mobile browser analytics tools:<\/h2>\n

L\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c d\u00f9ng nh\u1eb1m x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac \u0111ang nh\u1eafm \u0111\u1ebfn, tracking v\u00e0 reporting conversion rate hay c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, cu\u1ed1i c\u00f9ng, t\u1ea5t nhi\u00ean m\u1ee5c \u0111\u00edch h\u01b0\u1edbng \u0111\u1ebfn v\u1eabn l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean tr\u00ecnh duy\u1ec7t di \u0111\u1ed9ng sau \u0111\u00f3 th\u1ed1ng k\u00ea cho c\u00e1c marketer.<\/p>\n

In-app engagement analytics:<\/h2>\n

Insight c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb s\u1ed1 l\u01b0\u1ee3t downloads, remove, t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed9 d\u00e0i c\u1ee7a phi\u00ean s\u1eed d\u1ee5ng length of session. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng t\u1eeb \u0111\u00f3 c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u0103ng engagement th\u00f4ng qua push notification, in-app message hay l\u00e0 c\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung \u1ee9ng d\u1ee5ng.<\/p>\n

Mobile app performance management:<\/h2>\n

L\u00e0 c\u00f4ng c\u1ee5 gi\u00fap \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i c\u00e1c c\u00f4ng ngh\u1ec7 c\u00f3 li\u00ean quan \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i request t\u1eeb ng\u01b0\u1eddi d\u00f9ng ( trong \u1ee9ng d\u1ee5ng hay tr\u00ecnh duy\u1ec7t). Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng cho ph\u00e9p theo d\u00f5i v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ed7i nh\u01b0 crash, hay c\u00e1c l\u1ed7i \u0111\u1ebfn v\u1eadn h\u00e0nh, networks<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch Insight ng\u01b0\u1eddi d\u00f9ng mobile App store analytics: C\u00f4ng c\u1ee5 n\u00e0y theo d\u00f5i th\u01b0\u1eddng xuy\u00ean v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng kh\u00f4ng ch\u1ec9 c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n t\u1eeb \u1ee9ng d\u1ee5ng \u0111\u1ed1i th\u1ee7 nh\u01b0 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, remove, t\u01b0\u01a1ng t\u00e1c, revenue, ranking,.v..v. v\u00e0 ch\u1ec9 ra s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a…<\/p>\n","protected":false},"author":7,"featured_media":11333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1491,1492,1487,1490,1486,1488,1489],"class_list":["post-11332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-app-monetization-analytics","tag-app-store-analytics","tag-in-app-engagement-analytics","tag-mobile-advertising-analytics","tag-mobile-app-performance-management","tag-mobile-browser-analytics-tools","tag-mobile-interaction-analytics-tools"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11332"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11333"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}