{"id":11281,"date":"2019-01-22T13:23:15","date_gmt":"2019-01-22T06:23:15","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=11281"},"modified":"2019-01-22T13:24:48","modified_gmt":"2019-01-22T06:24:48","slug":"ly-do-nen-quang-cao-mobile-nam-2019","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=11281","title":{"rendered":"L\u00fd do n\u00ean qu\u1ea3ng c\u00e1o mobile n\u0103m 2019"},"content":{"rendered":"<h1 style=\"text-align: center;\">L\u00fd do n\u00ean qu\u1ea3ng c\u00e1o mobile n\u0103m 2019<\/h1>\n<p>Gi\u1edbi tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng smartphone v\u00e0 c\u00e1c ti\u1ec7n \u00edch di \u0111\u1ed9ng k\u00e8m theo. \u0110\u00e2y c\u0169ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ec5 b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng tr\u00e0o l\u01b0u, xu h\u01b0\u1edbng m\u1edbi trong phim \u1ea3nh, \u00e2m nh\u1ea1c, m\u1ea1ng x\u00e3 h\u1ed9i, game di \u0111\u1ed9ng, c\u0169ng nh\u01b0 nh\u1eefng th\u00f4ng tin th\u1ef1c t\u1ebf h\u1eefu \u00edch. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch mobile Ads.<\/p>\n<p>Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a smartphone, mobile Ads c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u01b0 g\u1eedi th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng, ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i cao, t\u00ednh lan t\u1ecfa cao trong khi chi ph\u00ed th\u1ef1c hi\u1ec7n th\u1ea5p\u2026Ng\u01b0\u1eddi d\u00f9ng mobile c\u0169ng c\u00f3 th\u00f3i quen truy xu\u1ea5t th\u00f4ng tin li\u00ean quan vi\u1ec7c mua s\u1eafm kh\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u00e1y t\u00ednh.<\/p>\n<p>Do k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh nh\u1ecf v\u00e0 nhu c\u1ea7u s\u1eed d\u1ee5ng mobile kh\u00f4ng gi\u1ed1ng nh\u01b0 s\u1eed d\u1ee5ng m\u00e1y vi t\u00ednh, h\u00e0ng lo\u1ea1t c\u00e1c website th\u00f4ng tin, game, gi\u1ea3i tr\u00ed, c\u00e1c \u1ee9ng d\u1ee5ng h\u1eefu \u00edch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi d\u00f9ng mobile. Qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng mobile v\u00ec th\u1ebf c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 k\u00edch th\u01b0\u1edbc, c\u00e1ch th\u1ee9c xu\u1ea5t hi\u1ec7n v\u00e0 n\u01a1i \u0111\u1eb7t cho ph\u00f9 h\u1ee3p. \u0110\u00e2y l\u00e0 th\u1eddi kh\u1eafc c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n m\u00ecnh theo xu h\u01b0\u1edbng truy c\u1eadp Internet c\u1ee7a kh\u00e1ch h\u00e0ng. Ti\u1ebfp c\u1eadn b\u1ea1n c\u1ee7a h\u1ecd, nh\u1eefng v\u1eadt b\u1ea5t ly th\u00e2n v\u00e0 b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n<p>Do v\u1eady c\u00e1c marketer th\u01b0\u1eddng t\u00e1ch ri\u00eang c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm ch\u1ecdn ri\u00eang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng mobile internet \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n<h2>\u01afu \u0111i\u1ec3m m\u1ea1nh m\u1ebd c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean mobile<\/h2>\n<ul>\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao<\/li>\n<li>Kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian v\u00e0 kh\u00f4ng gian qu\u1ea3ng c\u00e1o<\/li>\n<li>Kh\u1ea3 n\u0103ng nh\u1eafm ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c v\u00e0 d\u1ec5 d\u00e0ng.<\/li>\n<li>Qu\u1ea3ng c\u00e1o mobile c\u00f2n c\u00f3 \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i l\u00e0 kh\u1ea3 n\u0103ng di chuy\u1ec3n qu\u1ea3ng c\u00e1o m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/li>\n<\/ul>\n<h2>C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean mobile<\/h2>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 trong c\u00e1c game hot<\/li>\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean trang t\u00ecm ki\u1ebfm nh\u01b0 google, coccoc, ask, bing, yahoo<\/li>\n<li>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c website: d\u01b0\u1edbi d\u1ea1ng banner, interactive banner<\/li>\n<\/ul>\n<p>V\u1edbi xu h\u01b0\u1edbng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng th\u00f4ng minh t\u0103ng nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n t\u1ea1i, c\u00e1c marketer hay ph\u00f2ng marketing, c\u00e1c doanh nghi\u1ec7p ch\u1eafc ch\u1eafn kh\u00f4ng n\u00ean b\u1ecf qua m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c nh\u1eafm ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng mobile internet. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a smartphone, mobile ads c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u01b0 g\u1eedi th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng, ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i cao, t\u00ednh lan t\u1ecfa cao trong khi chi ph\u00ed th\u1ef1c hi\u1ec7n th\u1ea5p\u2026<\/p>\n<h2>Google Mobile Ads s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c<\/h2>\n<p><em><strong>Google Mobile Ads \u0111ang th\u1ed1ng tr\u1ecb mobile marketing<\/strong><\/em><\/p>\n<ul>\n<li>Theo b\u00e1o c\u00e1o NetCitizens c\u1ee7a Cimigo th\u00e1ng 4 n\u0103m 2012, trong t\u1ed5ng s\u1ed1 39% truy c\u1eadp internet \u0111\u1ebfn t\u1eeb Mobile, c\u00f3 t\u1edbi 78% truy c\u1eadp \u0111\u1ecdc c\u00e1c tin t\u1ee9c h\u00e0ng ng\u00e0y, 68% truy c\u1eadp trang t\u00ecm ki\u1ebfm th\u00f4ng tin, 36% truy c\u1eadp v\u00e0o c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 facebook, instagram, v\u00e0 33% truy c\u1eadp t\u1ea3i c\u00e1c \u1ee9ng d\u1ee5ng, 10% v\u00e0o mobile \u0111\u1ec3 ch\u01a1i game.<\/li>\n<li>H\u1ec7 th\u1ed1ng m\u1ea1ng qu\u1ea3ng c\u00e1o mobile c\u1ee7a Google c\u00f3 th\u1ec3 bao ph\u1ee7 \u0111\u01b0\u1ee3c h\u01a1n 80% ng\u01b0\u1eddi d\u00f9ng internet qua mobile tr\u00ean to\u00e0n th\u1ebf gi\u1edbi th\u00f4ng qua: M\u1ea1ng t\u00ecm ki\u1ebfm google, H\u1ec7 th\u1ed1ng m\u1ea1ng n\u1ed9i dung bao g\u1ed3m c\u00e1c trang tin t\u1ee9c, trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 facebook, youtube, video v\u00e0 h\u00ecnh \u1ea3nh; H\u1ec7 th\u1ed1ng c\u00e1c lo\u1ea1i game v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng \u1ee9ng d\u1ee5ng \u0111a d\u1ea1ng.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u00fd do n\u00ean qu\u1ea3ng c\u00e1o mobile n\u0103m 2019 Gi\u1edbi tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng smartphone v\u00e0 c\u00e1c ti\u1ec7n \u00edch di \u0111\u1ed9ng k\u00e8m theo. \u0110\u00e2y c\u0169ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ec5 b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng tr\u00e0o l\u01b0u, xu h\u01b0\u1edbng m\u1edbi trong phim \u1ea3nh, \u00e2m nh\u1ea1c, m\u1ea1ng x\u00e3 h\u1ed9i, game di \u0111\u1ed9ng, c\u0169ng nh\u01b0 nh\u1eefng&#8230;<\/p>\n","protected":false},"author":7,"featured_media":11282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1456,1459,1455,1457,1458,1454],"class_list":["post-11281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cong-ty-mobile-marketing","tag-cong-ty-mobile-marketing-chuyen-nghiep","tag-dich-vu-mobile-marketing","tag-he-thong-mobile-marketing","tag-mobile-marketing-uy-tin","tag-uu-diem-cua-mobile-marketing"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11281"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11282"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}