Mobile marketing c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea3n \u1ee9ng cao h\u01a1n so v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng tr\u1ef1c ti\u1ebfp v\u1edbi t\u1ec9 l\u1ec7 \u0111\u00e1p \u1ee9ng trung b\u00ecnh cho ti\u1ebfp th\u1ecb di \u0111\u1ed9ng kho\u1ea3ng 25%. T\u1ec9 l\u1ec7 \u0111\u00e1p \u1ee9ng cao h\u01a1n c\u00f3 ngh\u0129a l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u00edt l\u00e3ng ph\u00ed chi ti\u00eau v\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n cao h\u01a1n t\u1eeb c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. Mobile ch\u00ednh l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, nh\u01b0ng c\u00e1c marketer c\u1ea7n ph\u1ea3i t\u00ecm ra kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u v\u00e0 ph\u1ea3i th\u1eadt s\u1ef1 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh v\u1edbi mobile \u1edf v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n
M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi comScore v\u00e0 Millennial Media cho th\u1ea5y h\u01a1n m\u1ed9t n\u1eeda (60%) s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng mobile \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd c\u1ea7n. 50% n\u00f3i r\u1eb1ng mobile ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ecd nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n v\u1ec1 m\u1ed9t m\u00f3n h\u00e0ng n\u00e0o \u0111\u00f3 v\u00e0 \u0111\u00e1ng kinh ng\u1ea1c h\u01a1n l\u00e0 70% s\u1eed d\u1ee5ng mobile nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 mua h\u00e0ng.<\/p>\n
C\u00e1i hay c\u1ee7a mobile marketing \u0111\u00f3 l\u00e0 d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p mobile marketing v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/p>\n
Qu\u1ea3ng c\u00e1o wifi marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua k\u1ebft n\u1ed1i wifi t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 nh\u01b0 si\u00eau th\u1ecb, qu\u00e1n c\u00e0 ph\u00ea, b\u1ec7nh vi\u00ean, ch\u1ee3, b\u1ebfn xe v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng kh\u00e1c. wifi marketing kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin qu\u1ea3ng c\u00e1o khi trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng wifi, quan tr\u1ecdng h\u01a1n l\u00e0 n\u00f3 c\u00f2n thu th\u1eadp d\u1eef li\u00ea\u0323u t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Thi\u00ea\u0301t b\u1ecb Wifi Marketing cho ph\u00e9p b\u1ea1n thu th\u00e2\u0323p \u0111\u01b0\u1ee3c r\u00e2\u0301t nhi\u00ea\u0300u d\u1eef li\u00ea\u0323u qua c\u00e1c phi\u00ean trao \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng wifi nh\u01b0: s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, email, th\u00f3i quen \u2026<\/p>\n
C\u00e1c \u201ctag\u201d c\u1ee7a NFC \u0111ang \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong c\u00e1c poster v\u00e0 c\u00e1c qu\u1ea7y b\u00e1n b\u00e1o\u2026v.. v \u0111\u1ec3 qu\u1ea3ng b\u00e1, gi\u1ed1ng nh\u01b0 qu\u1ea3ng b\u00e1 v\u1ec1 vi\u1ec7c m\u00e3 QR c\u00f3 th\u1ec3 gi\u00fap m\u1edf 1 trang web, qu\u1ea3ng b\u00e1 coupon gi\u1ea3m gi\u00e1, ho\u1eb7c 1 t\u1ea5m b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 download tr\u00ean \u0111i\u1ec7n tho\u1ea1i. V\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ngo\u00e0i nh\u1eefng c\u00e1ch truy\u1ec1n th\u1ed1ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi th\u00ec gi\u1edd \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng NFC \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 d\u00e1n c\u00e1c th\u1ebb NFC v\u00e0o c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o, c\u1edd, k\u1ec7 h\u00e0ng\u2026 v\u00e0 kh\u1edfi \u0111\u1ed9ng c\u00e1c tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c v\u1edbi di \u0111\u1ed9ng d\u00f9ng NFC. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c chuy\u1ec3n nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00f4ng ty tr\u1ef1c quan b\u1eb1ng h\u00ecnh \u1ea3nh, video qu\u1ea3ng c\u00e1o, m\u00e3 gi\u1ea3m gi\u00e1\u2026 sau khi kh\u00e1ch h\u00e0ng ch\u1ea1m \u0111i\u1ec7n tho\u1ea1i v\u00e0o c\u00e1c t\u1edd r\u01a1i c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp th\u1ecb \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc.<\/p>\n
L\u00e0 c\u00e1c d\u1ea1ng tin nh\u1eafn v\u0103n b\u1ea3n, tin nh\u1eafn qu\u1ea3ng c\u00e1o b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng SMS \u0111\u1ec3 g\u1eedi cho kh\u00e1ch h\u00e0ng th\u00f4ng tin v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, s\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, hay c\u00e1c tin nh\u1eafn ch\u00fac m\u1eebng ng\u00e0y l\u1ec5 t\u1ebft v\u00e0 sinh nh\u1eadt… nh\u1eefng n\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n ra nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a nh\u00e0 marketer.<\/p>\n
Ng\u00e0y nay h\u1ea7u nh\u01b0 c\u00e1c website \u0111\u1ec1u c\u00f3 t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i. Ch\u1ee9c n\u0103ng responsive c\u1ee7a website cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 xem \u0111\u01b0\u1ee3c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng m\u00e0 kh\u00f4ng b\u1ecb l\u1ed7i. B\u1ea1n c\u1ea7n l\u01b0u \u00fd l\u00e0 WAP site l\u00e0 website d\u00f9ng cho c\u00e1c d\u00f2ng \u0111i\u1ec7n tho\u1ea1i c\u0169, kh\u00f4ng ph\u1ea3i smartphone. V\u00ec v\u1eady b\u1ea1n c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi ch\u1ea1y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n
M\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 vi\u1ec7c qu\u1ea3ng b\u00e1 b\u1eb1ng m\u00e3 QR l\u00e0 c\u00e1ch l\u00e0m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t th\u1eddi trang c\u00f3 t\u00ean Warbasse Design t\u1ea1i Los Angeles M\u1ef9. M\u00e3 QR \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng ty n\u00e0y \u0111\u1eb7t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea7n \u00e1o trong c\u1eeda ti\u1ec7m, v\u00e0 vi\u1ec7c n\u00e0y \u0111\u00e3 gi\u00fap cho ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 th\u1ec3 mua h\u00e0ng theo nh\u1eefng k\u00edch c\u1ee1, m\u00e0u s\u1eafc qu\u1ea7n \u00e1o m\u00e0 m\u00ecnh mong mu\u1ed1n d\u00f9 ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c b\u00e0y s\u1eb5n tr\u00ean k\u1ec7 h\u00e0ng. T\u1ea5t c\u1ea3 di\u1ec5n ra ch\u1ec9 th\u00f4ng qua chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u00f3 ch\u1ee9c n\u0103ng \u0111\u1ecdc m\u00e3 QR. D\u1ea1ng m\u00e3 n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng doanh s\u1ed1 b\u00e1n ra b\u1eb1ng c\u00e1ch khuy\u1ebfn m\u00e3i t\u1eb7ng kh\u00e1ch h\u00e0ng th\u1ebb coupon mua h\u00e0ng c\u00f9ng ng\u00e0y trong c\u1eeda h\u00e0ng ho\u1eb7c s\u1eb5n s\u00e0ng gi\u1ea3m gi\u00e1 cho h\u00e0ng h\u00f3a th\u1ee9 hai h\u1ecd mua trong c\u00f9ng ng\u00e0y. Ngo\u00e0i ra m\u00e3 QR n\u00e0y c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng s\u1ea3n ph\u1ea9m \u0111\u00e3 mua r\u1ea5t d\u1ec5 d\u00e0ng.<\/p>\n
S\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i c\u00f3 g\u1eafn Bluetooth ho\u1eb7c s\u1edf h\u1eefu c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u00e1 nh\u00e2n nh\u01b0 laptop, xe \u00f4 t\u00f4 hay m\u00e1y nghe nh\u1ea1c c\u1ea7m tay, tai nghe, \u0111\u1ed3ng h\u1ed3, c\u00f3 k\u1ebft n\u1ed1i bluetooth \u0111\u00e3 l\u00ean \u0111\u1ebfn con s\u1ed1 h\u00e0ng tr\u0103m tri\u1ec7u tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00f4 c\u00f9ng r\u1ed9ng l\u1edbn v\u00e0 h\u1ea5p d\u1eabn \u0111ang m\u1edf ra v\u1edbi lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y.<\/p>\n
Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng
\nT\u00ednh t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u m\u1ea1nh m\u1ebd
\nChi ph\u00ed th\u1ea5p cho vi\u1ec7c s\u1eed d\u1ee5ng mobile marketing
\nTruy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3
\nT\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.
\nL\u00e0m t\u0103ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.
\nT\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.
\nNhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i v\u00e0 ti\u1ebft ki\u1ec7m, c\u00f3 l\u1ee3i th\u1ebf t\u1eeb th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn v\u00e0 d\u1ec5 n\u1eafm b\u1eaft h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng
\n\u0110\u1ecbnh h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n, l\u00e0m t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e1c h\u00ecnh th\u1ee9c mobile marketing Mobile marketing c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea3n \u1ee9ng cao h\u01a1n so v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng tr\u1ef1c ti\u1ebfp v\u1edbi t\u1ec9 l\u1ec7 \u0111\u00e1p \u1ee9ng trung b\u00ecnh cho ti\u1ebfp th\u1ecb di \u0111\u1ed9ng kho\u1ea3ng 25%. T\u1ec9 l\u1ec7 \u0111\u00e1p \u1ee9ng cao h\u01a1n c\u00f3 ngh\u0129a l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u00edt l\u00e3ng ph\u00ed chi…<\/p>\n","protected":false},"author":7,"featured_media":11274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11273"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11274"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}