{"id":11252,"date":"2019-01-21T15:52:08","date_gmt":"2019-01-21T08:52:08","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=11252"},"modified":"2019-01-21T15:52:26","modified_gmt":"2019-01-21T08:52:26","slug":"quang-cao-mobile-ads-xu-the-2019","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=11252","title":{"rendered":"Qu\u1ea3ng c\u00e1o mobile ads xu th\u1ebf 2019"},"content":{"rendered":"<h1 style=\"text-align: center;\">Qu\u1ea3ng c\u00e1o mobile ads xu th\u1ebf 2019<\/h1>\n<p>Smartphone ngo\u00e0i ch\u1ee9c n\u0103ng nghe g\u1ecdi, nh\u1eafn tin SMS th\u00f4ng th\u01b0\u1eddng, c\u00f2n c\u00f3 WAP, video, MMS, game di \u0111\u1ed9ng, m\u00e3 v\u1ea1ch 2D&#8230; V\u00ec v\u1eady, s\u1ef1 k\u1ebft h\u1ee3p h\u1ee3p l\u00fd gi\u1eefa gi\u00e1 tr\u1ecb gi\u1ea3i tr\u00ed v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn hi\u1ec7u \u1ee9ng qu\u1ea3ng c\u00e1o cao. Gi\u1edbi tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng smartphone v\u00e0 c\u00e1c ti\u1ec7n \u00edch di \u0111\u1ed9ng k\u00e8m theo. \u0110\u00e2y c\u0169ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ec5 b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng tr\u00e0o l\u01b0u, xu h\u01b0\u1edbng m\u1edbi trong \u00e2m nh\u1ea1c, m\u1ea1ng x\u00e3 h\u1ed9i, game di \u0111\u1ed9ng, c\u0169ng nh\u01b0 nh\u1eefng th\u00f4ng tin th\u1ef1c t\u1ebf h\u1eefu \u00edch. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Mobile Ads.<\/p>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a Google c\u00f4ng b\u1ed1 v\u1eeba qua th\u00ec c\u00f3 h\u01a1n 25 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111ang s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh chi\u1ebfm 25% d\u00e2n s\u1ed1 Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y \u1ee9ng d\u1ee5ng n\u1ec1n t\u1ea3ng tr\u00ean di \u0111\u1ed9ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u1ef1c t\u1ebf cho th\u1ea5y l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y c\u00e0ng t\u0103ng cao. Th\u00f3i quen s\u1eed d\u1ee5ng internet \u0111\u00e3 thay \u0111\u1ed5i so v\u1edbi c\u00e1ch \u0111\u00e2y 5 n\u0103m tr\u01b0\u1edbc. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing cho ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n ho\u00e0nh c\u1ea3nh v\u00e0 xu th\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><strong>Google \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 th\u0103m d\u00f2 v\u00e0 kh\u1ea3o s\u00e1t h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng internet nh\u01b0 sau:<\/strong><\/p>\n<ul>\n<li>79% t\u00ecm th\u00f4ng tin s\u1ea3n ph\u1ea9m.<\/li>\n<li>75% s\u1eed d\u1ee5ng smartphone \u0111\u1ec3 truy c\u1eadp Internet.<\/li>\n<li>80% t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean smartphone m\u1ed7i ng\u00e0y.<\/li>\n<li>40% c\u00f3 th\u1ec3 kh\u00f4ng xem tivi nh\u01b0ng kh\u00f4ng th\u1ec3 thi\u1ebfu smartphone<\/li>\n<li>60% d\u00e0nh nhi\u1ec1u th\u1eddi gian l\u00ean m\u1ea1ng b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i smartphone trong 6 th\u00e1ng qua.<\/li>\n<\/ul>\n<h2>T\u00ednh n\u0103ng l\u1ecdc c\u1ee7a Mobile adnetwork<\/h2>\n<ul>\n<li>Keyword targeting : L\u1ecdc theo t\u1eeb kh\u00f3a \u0111\u1ec3 hi\u1ec7n th\u1ecb qu\u1ea3ng c\u00e1o<\/li>\n<li>OS Targeting : l\u1ecdc theo h\u1ec7 \u0111i\u1ec1u h\u00e0nh nh\u01b0 IOS, Android, .\u2026<\/li>\n<li>Geo Targeting : l\u1ecdc theo v\u00f9ng mi\u1ec1n nh\u01b0 Qu\u1ed1c gia, Th\u00e0nh ph\u1ed1 , l\u1ecdc theo gi\u1edbi t\u00ednh v\u00e0 nh\u00f3m \u0111\u1ed9 tu\u1ed5i<\/li>\n<li>Time targeting: Ch\u1ea1y chi\u1ebfn d\u1ecbch v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u00e0 c\u0169ng c\u00f3 th\u1ec3 d\u1eebng chi\u1ebfn l\u1ecbch b\u1ea5t k\u1ef3 l\u00fac n\u00e0o<\/li>\n<li>Channel Targeting : L\u1ecdc theo k\u00eanh n\u1ed9i dung nh\u01b0 Tin t\u1ee9c, Gi\u1ea3i tr\u00ed, Ph\u1ee5 n\u1eef, S\u1ee9c kh\u1ecfe, Gia \u0111\u00ecnh, T\u00e0i ch\u00ednh, Danh nghi\u1ec7p\u2026<\/li>\n<\/ul>\n<h3>T\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng mobile ads nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng nh\u01b0:<\/h3>\n<ul>\n<li>D\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa<\/li>\n<li>D\u1ecbch v\u1ee5 b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/li>\n<li>D\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng, t\u00e0i ch\u00ednh, ch\u1ee9ng kho\u00e1n<\/li>\n<li>Nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, qu\u00e1n c\u00e0 ph\u00ea, ti\u1ec7m b\u00e1nh Pizza\u2026<\/li>\n<li>Spa, th\u1ea9m m\u1ef9 vi\u1ec7n, ph\u00f2ng kh\u00e1m, b\u1ec7nh vi\u1ec7n<\/li>\n<li>C\u00e1c l\u0129nh v\u1ef1c Game v\u00e0 \u1ee9ng d\u1ee5ng d\u00e0nh cho di \u0111\u1ed9ng,<\/li>\n<li>Kh\u00e1ch s\u1ea1n, \u0111\u1ea1i l\u00fd v\u00e9 m\u00e1y bay, \u0111\u1ea1i l\u00fd tour du l\u1ecbch<\/li>\n<li>C\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t game, \u1ee9ng d\u1ee5ng cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/li>\n<li>C\u00e1c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng, giao d\u1ecbch qua \u0111i\u1ec7n tho\u1ea1i, internet<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o mobile ads xu th\u1ebf 2019 Smartphone ngo\u00e0i ch\u1ee9c n\u0103ng nghe g\u1ecdi, nh\u1eafn tin SMS th\u00f4ng th\u01b0\u1eddng, c\u00f2n c\u00f3 WAP, video, MMS, game di \u0111\u1ed9ng, m\u00e3 v\u1ea1ch 2D&#8230; V\u00ec v\u1eady, s\u1ef1 k\u1ebft h\u1ee3p h\u1ee3p l\u00fd gi\u1eefa gi\u00e1 tr\u1ecb gi\u1ea3i tr\u00ed v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn hi\u1ec7u \u1ee9ng qu\u1ea3ng c\u00e1o cao&#8230;.<\/p>\n","protected":false},"author":7,"featured_media":11253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1431,1430,1427,1429,1428],"class_list":["post-11252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cong-ty-quang-cao-moblile","tag-dich-vu-quang-cao-moblile","tag-quang-cao-mobile-ads","tag-quang-cao-moblile","tag-xu-huong-quang-cao-mobile-ads"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11252"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11253"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}