{"id":11240,"date":"2019-01-21T13:40:25","date_gmt":"2019-01-21T06:40:25","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=11240"},"modified":"2019-01-21T13:40:25","modified_gmt":"2019-01-21T06:40:25","slug":"nhung-luu-y-khi-tiep-thi-san-pham","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=11240","title":{"rendered":"Nh\u1eefng l\u01b0u \u00fd khi ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m"},"content":{"rendered":"<h1 style=\"text-align: center;\">Nh\u1eefng l\u01b0u \u00fd khi ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/h1>\n<p>Ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb ph\u1ea3i v\u1ea1ch ra m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n, c\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u01b0 t\u1eb7ng qu\u00e0, d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, tham gia t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn..v&#8230;v. nh\u01b0ng nh\u00ecn chung khi l\u00ean k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m r\u00f5 v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch theo c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb marketing.<\/p>\n<h2>Hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h2>\n<p>M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng hay tranh lu\u1eadn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, c\u00e1i n\u00e0o c\u00f3 tr\u01b0\u1edbc? Khi n\u00e0o n\u00ean \u01b0u ti\u00ean cho s\u1ea3n ph\u1ea9m, khi n\u00e0o n\u00ean t\u1eadp trung cho th\u01b0\u01a1ng hi\u1ec7u?. C\u01a1 s\u1edf h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m. V\u1eady b\u1ea1n c\u1ea7n th\u1eadt s\u1ef1 hi\u1ec3u s\u1ea3n ph\u1ea9m, hi\u1ec3u t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m th\u00ec m\u1edbi c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c.<br \/>\nB\u1ea1n c\u1ea7n gi\u00fap kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/p>\n<ul>\n<li>\nNh\u1eefng t\u00ednh n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n<li>L\u1ee3i \u00edch mang l\u1ea1i cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng l\u00e0 g\u00ec v\u1ec1 m\u1eb7t h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh<\/li>\n<\/ul>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/h2>\n<p>B\u1ea1n c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c 5 l\u1ef1c c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh bao g\u1ed3m:<\/p>\n<p>C\u00f3 6 h\u00e0ng r\u00e0o ch\u1ed1ng gia nh\u1eadp ch\u00ednh:<\/p>\n<ul>\n<li>Nguy c\u01a1 \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 thay th\u1ebf<\/li>\n<li>C\u1ea1nh tranh t\u1eeb c\u00e1c c\u00f4ng ty hi\u1ec7n h\u1eefu trong ng\u00e0nh<\/li>\n<li>Nguy c\u01a1 c\u00f3 \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>C\u01b0\u1eddng \u0111\u1ed9 c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau<\/li>\n<\/ul>\n<p>V\u00e0 d\u1ef1a tr\u00ean 5 y\u1ebfu t\u1ed1 n\u00e0y h\u00e3y l\u00ean chi\u1ebfn l\u01b0\u1ee3c kh\u1eafc ph\u1ee5c theo c\u00e1c ti\u00eau ch\u00ed sau \u0111\u00e2y:<\/p>\n<ul>\n<li>Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng chi ph\u00ed th\u1ea5p<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng ho\u00e1 kh\u00e1c bi\u1ec7t<\/li>\n<\/ul>\n<h2>C\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3<\/h2>\n<p>Ng\u00e0y nay v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a khoa h\u1ecdc c\u00f4ng ngh\u1ec7 v\u00e0 th\u00f4ng tin th\u00ec chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c ph\u00e2n ra hai c\u00e1ch c\u1ee5 th\u1ec3 nh\u01b0 sau \u0111\u00f3 l\u00e0 online v\u00e0 offline t\u00f9y v\u00e0o t\u1eebng tr\u01b0\u1eddng h\u1ee3p m\u00e0 ta s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing ti\u1ebfp th\u1ecb.<\/p>\n<ul>\n<li>Online<\/li>\n<li>Offline<\/li>\n<\/ul>\n<h2>X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng:<\/h2>\n<p>H\u00e3y s\u00e1ng t\u1ea1o l\u00f4i cu\u1ed1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0nh \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i, cho d\u00f9 l\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi hay l\u00e0 thay th\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u1ebfu th\u00e0nh c\u00f4ng trong vi\u1ec7c g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, nh\u01b0ng \u0111\u00f3 ch\u1ec9 l\u00e0 ph\u1ea7n \u0111\u1ea7u c\u1ee7a k\u1ebf ho\u1ea1ch. B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t g\u1eafn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u00e2m tr\u00ed h\u1ecd. L\u00fac \u0111\u1ea7u b\u1ea1n ch\u01b0a c\u00f3 nhi\u1ec1u kinh ph\u00ed cho truy\u1ec1n th\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 k\u00eanh truy\u1ec1n th\u00f4ng mi\u1ec5n ph\u00ed nh\u01b0:<\/p>\n<ul>\n<li>Blog<\/li>\n<li>Youtube<\/li>\n<li>Di\u1ec5n \u0111\u00e0n<\/li>\n<li>Fanpage<\/li>\n<li>T\u1eeb Ch\u00ednh Kh\u00e1ch h\u00e0ng<\/li>\n<li>Kh\u00f4ng gian th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>B\u00e1o \u0111i\u1ec7n t\u1eed chuy\u00ean ng\u00e0nh<\/li>\n<li>Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng l\u01b0u \u00fd khi ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m Ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb ph\u1ea3i v\u1ea1ch ra m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n, c\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u01b0 t\u1eb7ng qu\u00e0, d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, tham gia t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn..v&#8230;v. nh\u01b0ng&#8230;<\/p>\n","protected":false},"author":7,"featured_media":11241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[817,1422,1421,1420,1423],"class_list":["post-11240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chien-luoc-tiep-thi","tag-chien-thuat-tiep-thi","tag-marketing-tiep-thi","tag-nhung-luu-y-khi-tiep-thi-san-pham","tag-tiep-thi-marketing"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11240"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11241"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}