L\u00e0 c\u00f4ng c\u1ee5 ghi nh\u1eadn th\u00f4ng tin c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 bi\u1ec3u hi\u1ec7n tr\u00ean website. Google Analytics cho b\u1ea1n bi\u1ebft nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website r\u00f5 r\u00e0ng v\u00e0 m\u1ea1ch l\u1ea1c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian th\u1ef1c nh\u01b0 cung c\u1ea5p cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u v\u1ec1 traffic, ngu\u1ed3n traffic, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c tr\u00ean website, ch\u1ee7 \u0111\u1ec1 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean website\u2026Ngo\u00e0i ra Google Analytics c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 Google Webmaster Tools, Google Adsense, Google Adwords, ……<\/p>\n
L\u00e0 c\u00f4ng c\u1ee5 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng d\u1eef li\u1ec7u h\u00e0nh \u0111\u1ed9ng v\u1ec1 l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ho\u00e0n th\u00e0nh c\u00e1c Form \u0111\u0103ng k\u00fd tr\u00ean website c\u1ee7a b\u1ea1n, l\u00fd do v\u00ec sao ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua b\u01b0\u1edbc n\u00e0y, khi ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua b\u01b0\u1edbc n\u00e0y th\u00ec h\u1ecd t\u1eadp trung quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0o tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n
L\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng bao g\u1ed3m ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n, email, di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, web v\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb, cho ph\u00e9p nh\u00e0 qu\u1ea3n tr\u1ecb marketer th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua nhi\u1ec1u k\u00eanh t\u1eeb m\u1ed9t ph\u1ea7n m\u1ec1m automation marketing th\u00f4ng qua nh\u1eefng d\u1eef li\u1ec7u m\u00e0 Marketo mang l\u1ea1i.<\/p>\n
\u200bAhrefs l\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website, ki\u1ec3m tra backlink t\u1ed1t nh\u1ea5t v\u00e0 c\u0169ng thu\u1ed9c h\u00e0ng t\u1ed1t hi\u1ec7n nay. Ahrefs \u200bthu th\u1eadp d\u1eef li\u1ec7u BIG DATA t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google, \u1edf \u0111\u00f3, ahrefs thu th\u1eadp th\u00f4ng tin c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c website t\u200br\u00ean th\u1ebf gi\u1edbi v\u00e0 l\u01b0u tr\u1eef ch\u00fang, sau \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch v\u1ec1 website cho c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u00f4ng qua c\u00f4ng c\u1ee5 c\u1ee7a Ahrefs. Cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd cho nh\u00e0 qu\u1ea3n tr\u1ecb marketer.<\/p>\n
L\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u00e1c si\u00eau d\u1eef li\u1ec7u c\u1ee7a c\u00e1c Form web c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u h\u01a1n c\u00e1c th\u00f4ng tin tuy\u1ec7t v\u1eddi v\u1ec1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u01a1n, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 marketer hi\u1ec3u r\u00f5 t\u1ed5ng quan v\u1ea5n \u0111\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing h\u01a1n.<\/p>\n
Facebook Vi\u1ec7t Nam: C\u00f3 kho\u1ea3ng h\u01a1n 40 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. V\u00e0 95% doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n \u0111ang online tr\u00ean Facebook v\u00e0 d\u00f9ng Facebook \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. Tr\u00ean th\u1ebf gi\u1edbi kho\u1ea3ng 680 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean k\u1ebft n\u1ed1i v\u1edbi internet th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, Facebook cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 cho nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng. C\u00f3 kho\u1ea3ng 101,7 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng M\u1ef9 th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd trong m\u00f9a l\u1ec5 n\u00e0y, hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ea1y c\u00e1c m\u1ee5c qu\u1ea3ng c\u00e1o tr\u00ean facebook. Facebook ads l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c facebook ph\u00e1t tri\u1ec3n h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng, c\u00f4ng c\u1ee5 r\u1ea5t t\u1ed1i \u01b0u v\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m con c\u1ee7a facebook.<\/p>\n
Mixpanel l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch mobile d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng: t\u1ea1o t\u00e0i kho\u1ea3n, chia s\u1ebb, gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi d\u1ea1ng nh\u01b0: \u201cNg\u01b0\u1eddi d\u00f9ng mobile app chia s\u1ebb video \u1edf \u0111\u00e2u nhi\u1ec1u h\u01a1n, Facebook, instagram hay Twitter?\u201d, \u201cBao nhi\u00eau kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o Google, bao nhi\u00eau ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o facebook, ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn t\u1eeb \u0111\u00e2u, \u0111\u1ed9 tu\u1ed5i, v…v\u201d.<\/p>\n
L\u00e0 n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 g\u1eafn b\u00f3 l\u00e2u nh\u1ea5t c\u1ee7a b\u1ea1n, v\u00e0 cung c\u1ea5p c\u00e1c ki\u1ebfn ngh\u1ecb l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n vi\u1ec7c truy\u1ec1n b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. C\u00f4ng c\u1ee5 n\u00e0y c\u00f2n cho ph\u00e9p d\u1ec5 d\u00e0ng theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng m\u1edbi gia nh\u1eadp b\u1eb1ng c\u00e1ch nh\u1eafc b\u1ea1n nh\u1edb c\u00e1c follower ch\u01b0a \u0111\u01b0\u1ee3c h\u1ed3i \u0111\u00e1p v\u00e0 l\u00ean danh s\u00e1ch c\u00e1c follower c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c trong th\u1eddi gian g\u1ea7n \u0111\u00e2y.<\/p>\n
Hootsuite l\u00e0 n\u1ec1n t\u1ea3ng l\u00ean l\u1ecbch v\u00e0 ph\u00e2n t\u00edch; n\u00f3 cung c\u1ea5p kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng kh\u00e1c nh\u01b0:<\/p>\n
L\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch li\u00ean k\u1ebft xem x\u00e9t c\u00e1c h\u1ed3 s\u01a1 li\u00ean k\u1ebft c\u1ee7a m\u1ed9t URL \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi ng\u01b0\u1eddi s\u1eed d\u1ee5ng. N\u00f3 cho ph\u00e9p b\u1ea1n ki\u1ec3m tra nhanh DA, PA, ngu\u1ed3n backlink c\u1ee7a 1 website, l\u01b0\u1ee3ng facebook share,like, twitter, g+ c\u1ee7a website. Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch, so s\u00e1nh website c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p>\n
L\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a t\u00e0i kho\u1ea3n AdWords. Sau \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y v\u1edbi m\u1ed9t b\u00e1o c\u00e1o chi ti\u1ebft cho th\u1ea5y nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n theo 10 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t.<\/p>\n
N\u00f3 l\u00e0 b\u1ea3n \u0111\u1ed3 nhi\u1ec7t hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c v\u1ecb tr\u00ed ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m nhi\u1ec1u nh\u1ea5t. CrazyEgg c\u0169ng c\u00f3 th\u1ec3 \u0111o \u0111\u1ed9 s\u00e2u c\u1ee7a trang web, ti\u1ebft l\u1ed9 v\u00e0o th\u1eddi \u0111i\u1ec3m b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ea5t s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch, nh\u1eb1m gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch kh\u00e1ch truy c\u1eadp website c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c nh\u01b0 n\u00e0o v\u1edbi trang \u0111\u00edch c\u1ee7a b\u1ea1n. C\u00e1c b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra d\u01b0\u1edbi d\u1ea1ng c\u00e1c b\u1ea3n \u0111\u1ed3 nhi\u1ec7t ki\u1ec3u \u201cconfetti\u201d, theo d\u00f5i nh\u1ea5p chu\u1ed9t, chuy\u1ec3n \u0111\u1ed9ng v\u00e0 l\u0103n chu\u1ed9t. CrazyEgg mang \u0111\u1ebfn m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 t\u1ea5t c\u1ea3 trong m\u1ed9t \u0111\u1ec3 bi\u1ebft kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi trang nh\u01b0 th\u1ebf n\u00e0o<\/p>\n
L\u00e0 c\u00f4ng c\u1ee5 cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1c d\u1eef li\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t tr\u00ean c\u00e1c y\u00eau c\u1ea7u t\u00ecm ki\u1ebfm. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c khai th\u00e1c t\u1eeb kh\u00f3a n\u00e2ng cao, b\u1ed9 l\u1ecdc t\u1eeb kh\u00f3a n\u1ed9i dung, th\u00f4ng tin backlink, v\u00e0 c\u00e1c t\u00ednh n\u0103ng ti\u1ebfp th\u1ecb th\u1eadm ch\u00ed c\u00f3 \u1ea3nh h\u01b0\u1edfng. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp v\u00e0 xu\u1ea5t d\u1eef li\u1ec7u n\u00e0y sang m\u1ed9t \u0111\u1ecbnh d\u1ea1ng b\u1ea3ng t\u00ednh \u0111\u1ec3 cung c\u1ea5p cho nh\u00e0 ph\u00e2n t\u00edch marketer bi\u1ebft c\u1ea7n ph\u1ea3i l\u00e0m nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch marketing Google Analytics L\u00e0 c\u00f4ng c\u1ee5 ghi nh\u1eadn th\u00f4ng tin c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 bi\u1ec3u hi\u1ec7n tr\u00ean website. Google Analytics cho b\u1ea1n bi\u1ebft nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website r\u00f5 r\u00e0ng v\u00e0 m\u1ea1ch l\u1ea1c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian th\u1ef1c nh\u01b0 cung c\u1ea5p cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c…<\/p>\n","protected":false},"author":7,"featured_media":11228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1412,1406,1414,1402,1407,1413,1409,1299,1404,1403,1410,1405,1408,1411],"class_list":["post-11227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adwords-performance-grader","tag-ahrefs","tag-buzzsumo","tag-cong-cu-phan-tich-marketing","tag-convertable","tag-crazyegg","tag-crowdbooster","tag-facebook-ads","tag-formisimo","tag-google-analytics","tag-hootsuite","tag-marketo","tag-mixpanel","tag-open-site-explorer"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11227"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11228"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}