{"id":11119,"date":"2019-01-17T14:21:55","date_gmt":"2019-01-17T07:21:55","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=11119"},"modified":"2019-01-17T14:23:47","modified_gmt":"2019-01-17T07:23:47","slug":"nhung-sai-lam-khi-marketing-online","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=11119","title":{"rendered":"Nh\u1eefng sai l\u1ea7m khi marketing online"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sai l\u1ea7m 1: Kh\u00f4ng c\u00f3 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">68% ng\u01b0\u1eddi mua h\u00e0ng t\u00ecm \u0111\u1ebfn c\u00e1c h\u00ecnh th\u1ee9c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m, ngo\u00e0i ra kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u1ec1 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang ta h\u00e3y xem x\u00e9t m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u1ea5n \u0111\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng online, v\u00ec ng\u00e0y nay s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng smartphone ph\u00e1t tri\u1ec3n r\u1ea5t nhanh, n\u1ebfu ch\u00fang ta kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ed9 ph\u1eadn t\u01b0 v\u1ea5n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, \u0111\u1eb7t h\u00e0ng online cho ng\u01b0\u1eddi d\u00f9ng th\u00ec b\u1ea1n \u0111ang d\u1ea7n \u0111\u00e1nh m\u1ea5t v\u1ecb th\u1ebf v\u00e0 kh\u00e1ch h\u00e0ng sang tay \u0111\u1ed1i th\u1ee7 r\u1ed3i \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng online mang l\u1ea1i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ti\u1ebft ki\u1ec7m chi ph\u00ed:<\/strong> Bao g\u1ed3m chi ph\u00ed giao d\u1ecbch (so s\u00e1nh gi\u1eefa ti\u1ec1n internet v\u00e0 ti\u1ec1n \u0111i\u1ec7n tho\u1ea1i, ph\u00ed di chuy\u1ec3n \u0111\u1ebfn t\u1eadn n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a kh\u00e1ch h\u00e0ng v..v) v\u00e0 chi ph\u00ed nh\u00e2n s\u1ef1 (so s\u00e1nh gi\u1eefa 1 ng\u01b0\u1eddi ch\u0103m s\u00f3c 1 kh\u00e1ch h\u00e0ng v\u00e0o 1 th\u1eddi \u0111i\u1ec3m v\u00e0 1 ng\u01b0\u1eddi ch\u0103m s\u00f3c nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0o 1 th\u1eddi \u0111i\u1ec3m).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gia t\u0103ng hi\u1ec7u qu\u1ea3:<\/strong> do b\u1ea1n c\u00f3 th\u1ec3 c\u00f4ng b\u1ed1 c\u00e1c th\u00f4ng tin v\u1ec1 h\u1ed7 tr\u1ee3 mua h\u00e0ng, danh s\u00e1ch c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v..v. \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 t\u1ef1 gi\u1ea3i \u0111\u00e1p. T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c th\u00f4ng tin \u0111\u01a1n h\u00e0ng v..v. c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 gi\u1ea3m th\u1eddi gian v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gia t\u0103ng t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh:<\/strong> n\u1ebfu b\u1ea1n khi\u1ebfn cho c\u00f4ng vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u01a1n gi\u1ea3n h\u01a1n, thu\u1eadn ti\u1ec7n h\u01a1n vi\u1ec7c mua s\u1eafm truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sai l\u1ea7m 2: L\u1ed7i tr\u00ecnh duy\u1ec7t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u s\u1eed d\u1ee5ng tr\u00ecnh duy\u1ec7t web \u00edt nh\u1ea5t v\u00e0i l\u1ea7n trong ng\u00e0y, nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n l\u00e0m vi\u1ec7c ngay trong c\u00e1c tr\u00ecnh duy\u1ec7t. Do \u0111\u00f3, ch\u1ec9 m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng v\u1edbi tr\u00ecnh duy\u1ec7t hay s\u1eed d\u1ee5ng, n\u0103ng su\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng, ho\u1eb7c s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ph\u00e1t c\u00e1u l\u00ean khi v\u00e0o website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng trang m\u1ea1ng c\u1ee7a m\u00ecnh s\u1ebd ho\u1ea1t \u0111\u1ed9ng ch\u00ednh x\u00e1c \u1edf m\u1ecdi th\u1eddi \u0111i\u1ec3m? Nh\u1eefng ph\u1ea7n m\u1ec1m nh\u01b0 Visibility Guard gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch l\u00e0m ch\u1eadm trang c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>HTML status codes like 301 redirects or 404s<\/li><li> Canonicals and redirect chains <\/li><li> Meta and x-Robots-Tag \u201cNo-index\u201d and No-follow <\/li><li> Significant changes to word count in content<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sai l\u1ea7m 3: Kh\u00f4ng th\u00e2n thi\u1ec7n tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo th\u00f4ng b\u00e1o c\u1ee7a Google Webmaster ng\u00e0y 11-6, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng smartphone l\u01b0\u1edbt web ng\u00e0y c\u00e0ng nhi\u1ec1u, th\u1ecb tr\u01b0\u1eddng n\u00e0y t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh. Google mong mu\u1ed1n \u0111em l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t. Do \u0111\u00f3, Google khuy\u1ebfn c\u00e1o c\u00e1c website n\u00ean t\u00e1i c\u1ea5u tr\u00fac \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi smartphone hay thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/> T\u1ed1i \u01b0u h\u00f3a \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng ch\u1ec9 v\u1ec1 thi\u1ebft k\u1ebf, m\u00e0 c\u00f2n l\u00e0 ph\u1ea3i ch\u00fa tr\u1ecdng t\u1edbi ch\u1ee9c n\u0103ng v\u1eadn h\u00e0nh. Kh\u00e1ch h\u00e0ng s\u1ebd r\u1eddi \u0111i nhanh h\u01a1n n\u1ebfu nh\u01b0ng c\u00e1c trang c\u1ee7a b\u1ea1n t\u1ea3i xu\u1ed1ng qu\u00e1 ch\u1eadm, ho\u1eb7c h\u1ecd s\u1ebd di chuy\u1ec3n t\u1edbi trang m\u00e0 h\u1ecd mu\u1ed1n d\u1ec5 d\u00e0ng h\u01a1n. Cho d\u00f9 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 l\u00e0 t\u1ed1t nh\u1ea5t \u0111i ch\u0103ng n\u1eefa, n\u1ebfu trang c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho \u0111i\u1ec7n tho\u1ea1i, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/> C\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean m\u1eafc l\u1ed7i n\u00e0y v\u00ec v\u1eady b\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m tra ho\u1eb7c s\u1eeda ch\u1eefa website c\u1ee7a m\u00ecnh cho th\u1eadt th\u00e2n thi\u1ec7n v\u1edbi c\u00e1c thi\u1ebft b\u1ecb mobile nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sai l\u1ea7m 4: Website qu\u00e1 n\u1eb7ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/>Amazon (t\u1eadp \u0111o\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi ) \u0111\u00e3 ch\u1ee9ng minh \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n \u0111\u00fang. B\u00e1o c\u00e1o c\u1ee7a h\u1ecd n\u00f3i r\u1eb1ng, t\u0103ng 1% doanh thu khi c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 100mm gi\u00e2y. T\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb Walmart c\u0169ng v\u1eady, h\u1ecd t\u0103ng 2% chuy\u1ec3n \u0111\u1ed5i khi c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c 1 gi\u00e2y t\u1ed1c \u0111\u1ed9 t\u1ea3i trang.<br \/>\u0110\u00f3 ch\u01b0a ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a h\u00e3ng c\u00f4ng ngh\u1ec7 M\u1ef9 \u2013 Akamai cho bi\u1ebft r\u1eb1ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>49% ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i trang web t\u1ea3i trong 2 gi\u00e2y ho\u1eb7c \u00edt h\u01a1n.<\/li><li>45% ng\u01b0\u1eddi d\u00f9ng s\u1ebd r\u1eddi \u0111i, khi ph\u1ea3i \u0111\u1ee3i t\u1ea3i trang h\u01a1n 3 gi\u00e2y.<\/li><li>58% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u00f3i r\u1eb1ng, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh khi\u1ebfn h\u1ecd trung th\u00e0nh v\u1edbi website.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Page load Page load Page Load\u2026 Kh\u00f4ng ph\u1ea3i t\u1ef1 nhi\u00ean m\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t trong h\u01a1n 200 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng website tr\u00ean SERPs c\u1ee7a Google. T\u1ed1c \u0111\u1ed9 loadsite \u1ea3nh h\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n. Kh\u00f4ng ch\u1ec9 kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi xem, m\u00e0 ngay c\u1ea3 bot c\u0169ng kh\u00f4ng mu\u1ed1n m\u1ea5t \u0111\u1ebfn m\u1ed9t ng\u00e0y m\u1edbi thu th\u1eadp h\u1ebft d\u1eef li\u1ec7u tr\u00ean m\u1ed9t website c\u00f3 \u0111\u1ed9 load nh\u01b0 r\u00f9a b\u00f2. V\u00ec th\u1ebf, h\u00e3y t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang \u0111\u1ec3 gi\u1eef ng\u01b0\u1eddi d\u00f9ng v\u00e0 b\u1ecd t\u00ecm ki\u1ebfm lu\u00f4n trong tr\u1ea1ng th\u00e1i tho\u1ea3i m\u00e1i kh\u00f4ng ph\u1ea3i ch\u1ecbu \u0111\u1ef1ng s\u1ef1 gi\u1eadt lag b\u1ea1n nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sai l\u1ea7m 5: Vi\u1ebft qu\u00e1 nhi\u1ec1u ch\u1eef, sai ch\u00ednh t\u1ea3, v\u00e0 h\u00ecnh \u1ea3nh x\u1ea5u<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh s\u1eeda \u0111\u1ed5i v\u00e0 t\u1ed5 ch\u1ee9c l\u1ea1i n\u1ed9i dung website \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng website, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c h\u1ea5p d\u1eabn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng g\u00f3p ph\u1ea7n t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean trang web. C\u1ea7n tr\u00e1nh nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vi\u1ebft sai l\u1ed7i ch\u00ednh t\u1ea3, \u0111\u1eb7t ch\u1ee9 c\u00e1i in hoa t\u00f9y ti\u1ec7n.<\/li><li> Vi\u1ebft \u0111\u00fang c\u1ea5u tr\u00fac ng\u1eef ph\u00e1p, ng\u1eafn g\u1ecdn \u0111\u1ea7y \u0111\u1ee7 \u00fd, c\u00f3 ng\u1eaft xu\u1ed1ng d\u00f2ng, c\u00f3 ti\u00eau \u0111\u1ec1 r\u00f5 r\u00e0ng.<\/li><li> H\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p, s\u00e1ng t\u1ea1o v\u00e0 b\u1eaft m\u1eaft, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh theo \u0111\u00fang k\u00edch th\u01b0\u1edbc chu\u1ea9n, h\u00ecnh \u1ea3nh s\u1eafc n\u00e9t r\u00f5 r\u00e0ng.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng sai l\u1ea7m khi marketing online<\/p>\n","protected":false},"author":7,"featured_media":11120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1303,1345,1344,1346],"class_list":["post-11119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dich-vu-marketing-online","tag-nhung-sai-lam-khi-marketing","tag-nhung-sai-lam-khi-marketing-online","tag-sai-lam-khi-marketing-online"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11119"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11120"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}