{"id":11091,"date":"2019-01-17T10:07:57","date_gmt":"2019-01-17T03:07:57","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=11091"},"modified":"2019-01-17T10:08:00","modified_gmt":"2019-01-17T03:08:00","slug":"cach-chay-quang-cao-facebook-hieu-qua-2019","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=11091","title":{"rendered":"C\u00e1ch Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook Hi\u1ec7u Qu\u1ea3 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng chu\u1ea9n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/> N\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh qu\u1ea3ng c\u00e1o Facebook, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m l\u00e0 nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y quan tr\u1ecdng b\u1edfi v\u00ec b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c audience c\u1ee7a m\u00ecnh \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c Facebook khuy\u1ebfn ngh\u1ecb. Khi h\u1ec7 th\u1ed1ng c\u1ee7a Facebook x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n ph\u1ed1i M\u1eabu qu\u1ea3ng c\u00e1o, th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng, gi\u00fap b\u1ea1n s\u1ebd gi\u1ea3m b\u1edbt chi ph\u00ed m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<br \/> \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y Facebook s\u1ebd h\u1ed7 tr\u1ee3 cho b\u1ea1n m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed \u0111\u00f3 l\u00e0 Audience Insights. N\u00f3 cho ph\u00e9p b\u1ea1n chia nh\u1ecf audience c\u1ee7a m\u00ecnh ra \u0111\u1ec3 nghi\u00ean c\u1ee9u thay v\u00ec ph\u1ea3i \u201cm\u00f2 m\u1eabm\u201d trong m\u1ed9t m\u1edb h\u1ed7n \u0111\u1ed9n v\u00e0 ph\u1ee9c t\u1ea1p<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u00f3 s\u1ebd bao g\u1ed3m nh\u1eefng ph\u1ea7n nh\u01b0 sau:<\/li><li> Tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh<\/li><li> L\u1ed1i s\u1ed1ng<\/li><li> T\u00ecnh trang quan h\u1ec7<\/li><li> H\u1ecdc v\u1ea5n<\/li><li> C\u00f4ng vi\u1ec7c<\/li><li> C\u00e1c trang m\u00e0 audience like<\/li><li> N\u01a1i \u1edf v\u00e0 ng\u00f4n ng\u1eef<\/li><li> C\u00e1c ho\u1ea1t \u0111\u1ed9t tr\u00ean facebook<\/li><li> Thi\u1ebft b\u1ecb d\u00f9ng \u0111\u1ec3 truy c\u1eadp facebook<\/li><li> Thu nh\u1eadp<\/li><li> S\u1edf h\u1eefu c\u0103n h\u1ed9<\/li><li> Qui m\u00f4 h\u1ed9 gia \u0111\u00ecnh<\/li><li> C\u00e1ch th\u1ee9c chi ti\u00eau<\/li><li> H\u00e0nh vi mua s\u1eafm<\/li><li> Lo\u1ea1i xe \u0111ang d\u00f9ng.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e1ng t\u1ea1o bi\u00ean t\u1eadp n\u1ed9i dung t\u1ed1t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/> H\u1ecd c\u1ea7n nh\u1eefng th\u00f4ng tin gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft nhu c\u1ea7u m\u00e0 h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i. B\u1ea1n c\u1ea7n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3. \u0110\u1eebng ch\u1ec9 m\u1eddi kh\u00e1ch h\u00e0ng mua m\u00e0 h\u00e3y gi\u00fap h\u1ecd gi\u1ea3i tr\u00ed, n\u1ed9i dung tr\u00ecnh b\u00e0y qu\u1ea3ng c\u00e1o c\u00e0ng ng\u1eafn c\u00e0ng t\u1ed1t, h\u00ecnh \u1ea3nh ph\u1ea3i th\u1eadt \u1ea5n t\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t qu\u1ea3ng c\u00e1o Facebook thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, lu\u00f4n ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 ngh\u1ecb chia s\u1ebb n\u1ed9i dung Fanpage, v\u00e0 cu\u1ed1i c\u00f9ng th\u00ec n\u1ed9i dung qu\u1ea3ng c\u00e1o Facebook ph\u1ea3i hi\u1ec3n th\u1ecb t\u1ed1i \u01b0u tr\u00ean \u0111i\u1ec7n tho\u1ea1i, mobile<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lu\u00f4n theo d\u00f5i th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/> C\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi lu\u00f4n th\u01b0\u1eddng xuy\u00ean gh\u00e9 fanpage c\u1ee7a b\u1ea1n \u0111\u1ec3 xem th\u00f4ng tin m\u1edbi, c\u00f3 g\u00ec m\u1edbi trong fanpage c\u1ee7a b\u1ea1n. B\u1ea1n h\u00e3y li\u00ean t\u1ee5c post h\u00ecnh c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt, hay b\u00e1n ch\u1ea1y c\u1ee7a b\u1ea1n. V\u1edbi vi\u1ec7c c\u1eadp nh\u1eadt tin t\u1ee9c li\u00ean t\u1ee5c b\u1ea1n s\u1ebd gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y t\u1ea1i Fanpage c\u1ee7a b\u1ea1n. Tuy nhi\u00ean b\u1ea1n c\u0169ng ph\u1ea3i chia th\u1eddi gian \u0111\u1ec3 t\u1ea3i c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, kh\u00f4ng n\u00ean \u0111\u0103ng s\u1ea3n ph\u1ea9m m\u1edbi th\u01b0\u1eddng xuy\u00ean, ch\u1ec9 n\u00ean m\u1ed9t ho\u1eb7c hai l\u1ea7n trong hai tu\u1ea7n. \u0110i\u1ec1u \u0111\u00f3 gi\u1eef s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ee9c cao h\u01a1n so v\u1edbi vi\u1ec7c b\u1ea1n \u0111\u0103ng h\u00ecnh li\u00ean t\u1ee5c, t\u1ea1o m\u1ed9t m\u00e0u cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3m s\u1ef1 quan t\u00e2m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kh\u00f4ng n\u00ean s\u1eedu d\u1ee5ng c\u00e1c th\u1ee7 thu\u1eadt, h\u00e0nh vi sai ph\u1ea1m<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/> C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 c\u00f3 kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn c\u00e1ch ch\u1ea1y &#8220;b\u00f9ng&#8221; ti\u1ec1n qu\u1ea3ng c\u00e1o c\u1ee7a Facebook, v\u00f4 t\u00ecnh l\u00e0m c\u1ea3 th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf h\u01a1n, khi\u1ebfn Facebook th\u1eaft ch\u1eb7t h\u01a1n nhi\u1ec1u ch\u00ednh s\u00e1ch t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh nghi\u00eam t\u00fac khi ch\u1ea1y qu\u1ea3ng c\u00e1o facebook th\u00ec n\u00ean qu\u00ean \u0111i nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng c\u00f3 l\u1ee3i g\u00ec cho b\u1ea1n v\u1ec1 sau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00e3y lu\u00f4n s\u00e1ng t\u1ea1o v\u00e0 th\u1eed th\u1eadt nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o kh\u00e1c nhau<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/> B\u1ea1n kh\u00f4ng n\u00ean d\u1ed3n h\u1ebft ti\u1ec1n v\u00e0o ch\u1ec9 ch\u1ea1y 1 m\u1eabu QC, h\u00e3y lu\u00f4n ph\u00e2n ph\u00e2n ph\u1ed1i ng\u00e2n s\u00e1ch ra \u0111\u1ec3 ch\u1ea1y nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ec1 t\u00ecm ra \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd t\u01b0\u01a1ng t\u00e1c. Tr\u01b0\u1edbc ti\u00ean h\u00e3y test \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh xem ch\u1ea1y m\u1eabu QC n\u00e0o v\u00e0 d\u1eebng m\u1eabu n\u00e0o, n\u00ean ch\u1ea1y t\u1eeb ng\u00e2n s\u00e1ch nh\u1ecf \u0111\u1ebfn ng\u00e2n s\u00e1ch l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u0103ng l\u01b0\u1ee3ng Reach nhanh nh\u1ea5t v\u1edbi gi\u00e1 t\u1ed1t nh\u1ea5t.<br \/> C\u00e1c b\u1ea1n c\u0169ng n\u00ean th\u1eed c\u00e1c h\u00ecnh th\u1ee9c ch\u1ea1y Ads kh\u00e1c nhau, t\u1ed1i \u01b0u CPM, CPC, nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1ch thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn cho m\u00ecnh m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o, tr\u00e1nh t\u00ecnh tr\u1ea1ng l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u01b0a ra ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i th\u01b0\u1edfng qu\u00e0 t\u1eb7ng \u0111\u1ec3 \u0111\u1ea9y s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang mu\u1ed1n qu\u1ea3ng b\u00e1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n mu\u1ed1n ai \u0111\u00f3 c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa v\u00e0 t\u00f2 m\u00f2 v\u1ec1 s\u1ea3n ph\u1ea9m, cho h\u1ecd l\u00fd do t\u1ea1i sao. B\u1ea1n h\u00e3y \u0111\u01b0a ra cho h\u1ecd m\u1ed9t l\u00fd do c\u00e1 nh\u00e2n, l\u00fd do c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n h\u1ecd. N\u1ebfu ai \u0111\u00f3 c\u00f3 c\u01a1 h\u1ed9i chi\u1ebfn th\u1eafng \u0111\u1ec3 nh\u1eadn gi\u1ea3i, h\u1ecd s\u1ebd h\u00ecnh dung ra vi\u1ec7c h\u1ecd s\u1ebd s\u1eed d\u1ee5ng gi\u1ea3i th\u01b0\u1edfng \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o, \u0111\u00f3 s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c h\u1ecd tham gia v\u00e0o tr\u00f2 ch\u01a1i hay ch\u01b0\u01a1ng tr\u00ecnh mua s\u1eafm c\u1ee7a b\u1ea1n. N\u00f3 c\u0169ng th\u00fac \u0111\u1ea9y suy ngh\u0129 c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f2n l\u1ea1i, h\u1ecd s\u1ebd suy ngh\u0129 h\u1ecd s\u1ebd mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cu\u1ed1i c\u00f9ng l\u00e0 lu\u00f4n cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1eb1ng ch\u1ee9ng ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n h\u1ecd s\u1ebd c\u00f3 \u0111\u00e1nh gi\u00e1 cao h\u01a1n cho b\u1ea1n v\u00e0 t\u1ea1o ni\u1ec1m tin t\u1ed1t h\u01a1n. Chia s\u1ebb m\u1ed9t c\u00e2u chuy\u1ec7n trong doanh nghi\u1ec7p v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, hay nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1eeb kh\u00e1ch h\u00e0ng. B\u1ea1n kh\u00f4ng n\u00ean ng\u1ea7n ng\u1ea1i trong vi\u1ec7c chia s\u1ebb th\u00f4ng tin v\u1edbi kh\u00e1ch h\u00e0ng. Facebook l\u00e0 k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i lu\u00f4n \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch. N\u00f3 s\u1ebd c\u00f3 th\u1ea5y uy t\u00edn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m; t\u1ed1t h\u01a1n c\u1ea3 m\u1ed9t b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o Facebook cho s\u1ea3n ph\u1ea9m. \u0110\u1eebng qu\u00ean \u0111i\u1ec1u n\u00e0y v\u00ec n\u00f3 r\u1ea5t quan tr\u1ecdng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook Hi\u1ec7u Qu\u1ea3 2019<\/p>\n","protected":false},"author":7,"featured_media":11092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[787,1332,1299,1333],"class_list":["post-11091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chay-quang-cao-facebook","tag-chay-quang-cao-hieu-qua","tag-facebook-ads","tag-quang-cao-facebook-hieu-qua"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11091"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11092"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}