M\u1ed9t khi marketing n\u1ed9i dung tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch k\u0129 l\u01b0\u1ee1ng h\u01a1n nh\u1eefng th\u00f4ng tin li\u00ean quan nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 doanh thu mang l\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y Vietbrands xin li\u1ec7t k\u00ea ra danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng trong xu h\u01b0\u1edbng marketing online n\u0103m 2019 n\u00e0y. H\u00e3y l\u1ef1a ch\u1ecdn cho m\u00ecnh ph\u01b0\u01a1ng \u00e1n chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng facebook v\u1eabn l\u00e0 s\u1ed1 m\u1ed9t trong xu h\u01b0\u1edbng Digital Marketing trong n\u0103m 2019 n\u00e0y. L\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean ngay t\u1ea1i vi\u1ec7t nam s\u1ebd gi\u00fap cho vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n
Instagram l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng chia s\u1ebb \u1ea3nh v\u00e0 video t\u1eeb \u0111i\u1ec7n tho\u1ea1i m\u1ed9t c\u00e1ch nhanh nh\u1ea5t. \u0110\u00e2y l\u00e0 k\u00eanh s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t th\u00f4ng qua h\u00ecnh \u1ea3nh v\u00e0 video tr\u1ef1c quan.<\/p>\n\n\n\n
Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a Alexa, Youtube l\u00e0 trang web \u0111\u1ee9ng h\u1ea1ng th\u1ee9 t\u01b0 \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t b\u00ean c\u1ea1nh Google, Facebook v\u00e0 Yahoo. V\u00ec v\u1eady m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng tr\u00ean th\u1ebf gi\u1edbi.V\u00e0 m\u1ed9t th\u1ef1c t\u1ebf cho th\u1ea5y r\u1eb1ng c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn m\u1ed9t d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3, s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng h\u01a1n. V\u00ec v\u1eady, \u0111\u1ec3 b\u1ea1n c\u00f3 hi\u1ec3u bi\u1ebft v\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng n\u1ed9i dung g\u00ec s\u1ebd \u0111\u01b0a l\u00ean trong video c\u1ee7a m\u00ecnh, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft v\u00e0 l\u1eddi khuy\u00ean c\u00f3 th\u1ec3 gi\u00fap \u00edch b\u1ea1n khi chu\u1ea9n b\u1ecb cho \u0111o\u1ea1n video \u0111\u1ec3 Marketing hi\u1ec7u qu\u1ea3 tr\u00ean Youtube.<\/p>\n\n\n\n
Trong th\u01b0c t\u1ebf nh\u1eefng ng\u01b0\u1eddi bi\u1ebft \u1ee9ng d\u1ee5ng c\u00e1ch vi\u1ebft Email Marketing hi\u1ec7u qu\u1ea3 s\u1ebd l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 inbox c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng kh\u00f4ng bi\u1ebft c\u00e1ch g\u1eedi Email Marketing. M\u1eb7c d\u00f9 truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n kh\u00e1 m\u1ea1nh, nh\u01b0ng d\u01b0\u1eddng nh\u01b0 Email v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 Marketing kh\u00f4ng th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c. B\u1ea5t k\u1ec3 b\u1ea1n kinh doanh c\u00e1i g\u00ec \u0111i ch\u0103ng n\u1eefa th\u00ec c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u01b0 duy v\u00e0 ph\u1ea3i trang b\u1ecb cho m\u00ecnh ki\u1ebfn th\u1ee9c v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p g\u1eedi Email Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi ho\u00e0n c\u1ea3nh c\u1ee7a m\u00ecnh nh\u1ea5t.<\/p>\n\n\n\n
Hi\u1ec7n nay v\u1edbi vi\u1ec7c c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng smartphone ng\u00e0y c\u00e0ng t\u0103ng, vi\u1ec7c check mail, sms l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng tr\u00ean di \u0111\u1ed9ng thay v\u00ec m\u00e1y t\u00ednh nh\u01b0 tr\u01b0\u1edbc. Ch\u00ednh v\u00ec v\u1eady, th\u1eddi \u0111i\u1ec3m n\u00e0y ch\u00ednh l\u00e0 \u0111\u1ea5t di\u1ec5n c\u1ee7a Mobile Marketing.<\/p>\n\n\n\n
Chi ph\u00ed th\u1ea5p hi\u1ec7u qu\u1ea3 cao: Doanh nghi\u1ec7p b\u1ecf ra chi ph\u00ed v\u00e0i tr\u0103m \u0111\u1ed3ng m\u1ed9t tin nh\u1eafn. Tin nh\u1eafn \u0111\u1ebfn kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a SMS cao h\u01a1n c\u00e1c h\u00ecnh th\u1ee9c thu th\u1eadp database kh\u00e1c. Nh\u01b0 v\u1eady, t\u1ef7 l\u1ec7 doanh thu tr\u00ean chi ph\u00ed cao.<\/p>\n\n\n\n
Hi\u1ec3u theo m\u1ed9t ngh\u0129a \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 ti\u1ebfp th\u1ecb \u201cs\u1ea3n ph\u1ea9m\u201d c\u1ee7a b\u1ea1n b\u1eb1ng video, s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u, d\u1ecbch v\u1ee5 hay th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u00ednh b\u1ea1n. M\u1ee5c \u0111\u00edch c\u1ee7a ch\u00fang l\u00e0 qu\u1ea3ng qu\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u1ec9 c\u1ea7n n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea1m t\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p \u0111\u1ebfn r\u1ed9ng r\u00e3i v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n\n\n\n
V\u1edbi con s\u1ed1 l\u00ean \u0111\u1ebfn h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng ng\u00e0y \u0111\u00e2y l\u00e0 n\u01a1i ch\u1ee9a t\u1ec7p kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng v\u1edbi h\u01a1n 1.3 t\u1ec9 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Messenger h\u00e0ng th\u00e1ng. Thay v\u00ec m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 k\u00eau g\u1ecdi th\u00ec b\u1ea1n h\u00e3y \u0111\u1eb7t bot l\u00ean tr\u00ean website v\u00e0 fanpage c\u1ee7a b\u1ea1n, ch\u1ec9 c\u1ea7n m\u1ed9t v\u00e0i thao t\u00e1c n\u1ed9i dung g\u1ee3i m\u1edf, bot s\u1ebd t\u1ef1 \u0111\u1ed9ng khai th\u00e1c email gi\u00fap b\u1ea1n v\u00e0 gi\u1edd \u0111\u00e2y kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n nh\u1ea5p m\u1ed9t n\u00fat g\u1eedi email l\u00e0 Facebook \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng l\u1ea5y email c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n\n\n\n
Theo Social Media Today, m\u1ecdi ng\u01b0\u1eddi d\u00e0nh th\u1eddi gian l\u00e2u h\u01a1n g\u1ea5p 3 l\u1ea7n xem video tr\u1ef1c ti\u1ebfp so v\u1edbi video th\u00f4ng th\u01b0\u1eddng. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i g\u00ec v\u1edbi b\u1ea1n? B\u1ea3n th\u00e2n t\u1eeb \u201ctr\u1ef1c tuy\u1ebfn\u201d th\u1ef1c s\u1ef1 \u0111\u00e3 mang m\u1ed9t \u00fd ngh\u0129a li\u00ean quan \u0111\u1ebfn s\u1ef1 c\u1ea5p b\u00e1ch, m\u1edbi m\u1ebb, v\u00e0 mang t\u00ednh tin t\u1ee9c cao. Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 4.0 l\u00ean ng\u00f4i, Live Video l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p ch\u1ea1m t\u1edbi kh\u00e1ch h\u00e0ng nhanh nh\u1ea5t, theo con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t v\u00e0 ch\u1ea1m tr\u1ef1c ti\u1ebfp v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u y\u00eau th\u00edch xem Live Video tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 ch\u00fang c\u0169ng \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p so v\u1edbi Video th\u00f4ng th\u01b0\u1eddng. Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c lo\u1ea1i Live Video v\u00e0 ho\u00e0n th\u00e0nh k\u1ecbch b\u1ea3n, vi\u1ec7c ti\u1ebfp theo b\u1ea1n ph\u1ea3i ch\u1ecdn l\u1ef1a n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t s\u00f3ng Video c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
Marketing n\u1ed9i dung tr\u00ean internet s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. Ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed7 l\u1ef1c ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 n\u1ed9i dung thu h\u00fat h\u01a1n, \u0111i\u1ec1u n\u00e0y khi\u1ebfn nh\u1eefng m\u1ea3ng m\u00e0u tr\u00ean b\u1ee9c tranh c\u1ea1nh tranh bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng ngh\u1ec9.<\/p>\n","protected":false},"excerpt":{"rendered":"
Xu h\u01b0\u1edbng Digital Marketing n\u0103m 2019<\/p>\n","protected":false},"author":7,"featured_media":11087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1330,1281,76,1328,1331,324,1266,1326],"class_list":["post-11086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chatbox-marketing","tag-email-marketing","tag-facebook","tag-instagram","tag-live-video-marketing","tag-seo","tag-video-marketing","tag-xu-huong-digital-marketing"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11086"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/11086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/11087"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}