{"id":10882,"date":"2019-01-14T16:30:50","date_gmt":"2019-01-14T09:30:50","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=10882"},"modified":"2019-01-14T16:31:43","modified_gmt":"2019-01-14T09:31:43","slug":"tieu-chi-lam-video-marketing-thanh-cong","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=10882","title":{"rendered":"Ti\u00eau ch\u00ed l\u00e0m video marketing th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">T\u1ea1o d\u1ef1ng c\u00e1c video c\u00f3 n\u1ed9i dung nh\u00e2n v\u0103n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo m\u1ed9t th\u1ed1ng k\u00ea uy t\u00edn chi bi\u1ebft, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi video s\u1ebd \u0111\u1ea1t t\u1edbi tr\u00ean 80% so v\u1edbi h\u00ecnh \u1ea3nh ho\u1eb7c n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t khi d\u1ef1ng m\u1ed9t \u0111o\u1ea1n phim l\u00e0 h\u00e3y k\u1ec3 ra m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n ch\u1ec9nh, t\u1ee9c l\u00e0 c\u00f3 \u0111o\u1ea1n m\u1edf \u0111\u1ea7u, ph\u1ea7n gi\u1eefa v\u00e0 \u0111o\u1ea1n k\u1ebft trong \u0111\u00f3 b\u1ea1n ph\u1ea3i l\u1ed3ng gh\u00e9p \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o nh\u1ea5t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m nhi\u1ec1u nh\u1ea5t t\u1eeb ph\u00eda ng\u01b0\u1eddi xem video<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ef1 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1eabu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n h\u00e3y t\u1ef1 l\u00e0m nh\u1eefng Video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u1eabu l\u00e0 c\u00e1ch r\u1ea5t t\u1ed1t \u0111\u1ec3 marketing tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c tung s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. Kh\u00e1ch h\u00e0ng s\u1ebd tin v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u00f3 m\u1eb7c d\u00f9 ch\u01b0a \u0111\u01b0\u1ee3c ch\u1ea1m ho\u1eb7c s\u1eed d\u1ee5ng ch\u1ec9 c\u1ea7n kh\u00e1ch h\u00e0ng xem c\u00e1o video gi\u1edbi thi\u1ec7u v\u1ec1 sp th\u00f4i th\u00ec kh\u1ea3 n\u0103ng h\u1ecd tin t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u01a1n gi\u1ea3n h\u00f3a th\u00f4ng \u0111i\u1ec7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng \u0111i\u1ec7p c\u1ee7a video b\u1ea1n mong mu\u1ed1n truy\u1ec1n t\u1ea3i l\u00e0 g\u00ec, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung \u00fd ngh\u0129a v\u00e0 t\u00ednh nh\u00e2n v\u0103n trong \u0111\u00f3. Heather Taylor, m\u1ed9t ph\u00f3 ch\u1ee7 t\u1ecbch \u1edf Ogilvy \u0111\u00e3 ph\u00e1t bi\u1ec3u r\u1eb1ng \u201cNh\u1eefng video qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u trong 6 gi\u00e2y (brand vines) \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u g\u1ea5p 4 l\u1ea7n nh\u1eefng video kh\u00e1c tr\u00ean m\u1ea1ng\u201d. H\u01a1n n\u1eefa, trong m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y Unruly Media \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng 40% c\u00e1c video 15 gi\u00e2y \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thi\u1ebft k\u1ebf video ri\u00eang theo t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi s\u1eed d\u1ee5ng YouTube xem video h\u01a1n 6 t\u1ec9 gi\u1edd m\u1ed7i th\u00e1ng v\u00e0 theo c\u00e1c Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a YouTube th\u00ec con s\u1ed1 n\u00e0y t\u0103ng 50% so v\u1edbi n\u0103m ngo\u00e1i \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng video marketing ph\u00e1t tri\u1ec3n c\u1ef1c k\u1ef3 ti\u1ec1m n\u0103ng. H\u00e3y \u0111a d\u1ea1ng c\u00e1i n\u1ed9i dung video \u0111\u1ec3 lu\u00f4n ch\u1ee7 \u0111\u1ed9ng trong t\u1eebng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee5 th\u1ec3 cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00e3y T\u1ea1o ra nh\u1eefng video theo chu\u1ea9n khung ngang v\u00e0 d\u1ecdc t\u00f9y v\u00e0o t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y nh\u1edb r\u1eb1ng khung h\u00ecnh ngang l\u00e0 khung h\u00ecnh b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng l\u00e0m video c\u00f3 c\u1ed1t truy\u1ec7n b\u00ean trong, khung h\u00ecnh n\u00e0y l\u00e0 khung h\u00ecnh chu\u1ea9n qu\u1ed1c t\u1ebf, nh\u1eefng ng\u01b0\u1eddi xem khung h\u00ecnh n\u00e0y th\u01b0\u1eddng l\u1ef1a ch\u1ecdn \u0111\u1ec3 xem gi\u1ea3i tr\u00ed, h\u1ecdc t\u1eadp, v..v. N\u00ean h\u1ecd c\u1ea7n nh\u1eefng video c\u00f3 khung h\u00ecnh \u0111\u1ea7y \u0111\u1ee7 b\u1eaft m\u1eaft \u0111\u1eb9p \u0111\u1ec3 h\u1ecd t\u1eadp trung s\u00e2u h\u01a1n v\u00e0o n\u1ed9i dung, \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng video b\u1ea1n s\u1ebd l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0o \u0111\u00f3.<br \/>\nC\u00f2n khung h\u00ecnh d\u1ecdc l\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o nhanh tr\u1ef1c quan t\u1edbi kh\u00e1ch h\u00e0ng lu\u00f4n th\u00f4ng qua nh\u1eefng \u0111o\u1ea1n video ng\u1eafn kho\u1ea3ng ch\u1eebng 10 gi\u1ea5y \u0111\u1ebfn 20 gi\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video khung d\u1ecdc thu h\u00fat h\u01a1n khung ngang<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 theo th\u1ed1ng k\u00ea t\u1eeb Snapchat, c\u00e1c video khung d\u1ecdc c\u00f3 s\u1ee9c h\u00fat g\u1ea5p 9 l\u1ea7n so v\u1edbi khung ngang. Tuy nhi\u00ean,  William Gadea l\u00e0 Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o v\u00e0 Nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a IdeaRocket, cho bi\u1ebft. Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec c\u00e1c video khung ngang \u0111\u00e3 tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c cho c\u00e1c video qu\u1ea3ng c\u00e1o chuy\u00ean nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u. Trong khi \u0111\u00f3, video khung d\u1ecdc lu\u00f4n t\u1ea1o c\u1ea3m gi\u00e1c &#8220;nghi\u1ec7p d\u01b0&#8221;. Th\u1ef1c t\u1ebf m\u00e0 n\u00f3i th\u00ec n\u1ebfu b\u1ea1n l\u00e0m video marketing v\u1edbi th\u1eddi gian tr\u00ean 5 ph\u00fat v\u00e0 c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c d\u1ef1ng l\u00ean m\u1ed9t c\u00e1c b\u00e0i b\u1ea3n th\u00ec ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean l\u00e0m nh\u1eefng video \u1edf khung ngang, v\u00e0 trong \u0111\u00f3 b\u1ea1n c\u1ed1 g\u1eafng l\u1ed3ng gh\u00e9p tinh t\u1ebf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb \u0111\u01b0\u1ee3c t\u00ean c\u1ee7a b\u1ea1n khi xem xong video. C\u00f2n \u0111\u1ed1i v\u1edbi khung d\u1ecdc th\u00ec sao \u00f4ng William nh\u00ecn nh\u1eadn, trong th\u1eddi \u0111\u1ea1i \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00ean ng\u00f4i hi\u1ec7n nay th\u00ec nh\u1eefng doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i n\u00ean l\u01b0u \u00fd s\u1eed d\u1ee5ng khung d\u1ecdc cho c\u00e1c video c\u1ee7a m\u00ecnh. V\u00ec m\u1ecdi ng\u01b0\u1eddi th\u01b0\u01a1ng hay xem th\u00f4ng tin qua smartphone \u1edf khung d\u1ecdc ti\u00eau chu\u1ea9n m\u1eb7c \u0111\u1ecbnh s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i r\u1ed3i, nh\u1eefng video \u1edf khung n\u00e0y s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 cho qu\u1ea3ng c\u00e1o nhanh trong kho\u1ea3ng t\u1eeb 5 \u0111\u1ebfn 15 gi\u00e2y. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e1ng t\u1ea1o th\u00eam nhi\u1ec1u k\u1ecbch b\u1ea3n video<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5 nh\u01b0 Old Spice \u0111\u00e3 t\u00ecm c\u00e1ch l\u00e0m m\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ebb nh\u1ea1t. Jack Dorsey \u0111\u00e3 cho ra m\u1eaft m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi t\u00ean l\u00e0 Square Cash  d\u1ecbch v\u1ee5 chuy\u1ec3n ti\u1ec1n si\u00eau t\u1ed1c qua email; v\u00e0 Red Bull \u0111\u00e3 l\u00e0m n\u00ean m\u1ed9t phong tr\u00e0o v\u1edbi chi\u1ebfn d\u1ecbch \u201cCho b\u1ea1n \u0111\u00f4i c\u00e1nh (Gives you wings)\u201d c\u1ee7a n\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u0103ng video tr\u1ef1c ti\u1ebfp l\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng t\u01b0\u01a1ng t\u00e1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 s\u00e1ng t\u1ea1o ra nh\u1eefng video li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ef1 \u0111\u1ea9y m\u1ea1nh tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng m\u1edf nh\u01b0 YouTube, Facebook v\u00e0 Vine, Vimeo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u01b0ng video c\u0169ng c\u00f3 th\u1ec3 r\u1ea5t hi\u1ec7u qu\u1ea3 \u1edf nhi\u1ec1u k\u00eanh kh\u00e1c nh\u01b0:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Nh\u1eefng trang review chi ti\u1ebft s\u1ea3n ph\u1ea9m<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><\/li><li> Email<\/li><li> T\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3<\/li><li> Di\u1ec5n \u0111\u00e0n h\u1ecfi \u0111\u00e1p<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Lu\u00f4n lu\u00f4n gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cristian Rennella l\u00e0 CEO v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp t\u1ea1i elMejorTrato chia s\u1ebb nh\u1eadn \u0111\u1ecbnh r\u1eb1ng: &#8220;Trong v\u00e0i n\u0103m v\u1eeba qua, ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed nghi\u1ec7m h\u01a1n 27 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra video content cho c\u00f4ng ty m\u00ecnh, t\u1eeb ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp, l\u00e0m video ho\u1ea1t h\u00ecnh, video theo phong c\u00e1ch doanh nghi\u1ec7p, \u0111\u1ebfn chia s\u1ebb c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng\u2026 V\u00e0 video hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi ch\u00fang t\u00f4i ch\u00ednh l\u00e0 video chia s\u1ebb ki\u1ebfn th\u1ee9c \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&#8221; Wow th\u1eadt tuy\u1ec7t \u0111\u00fang kh\u00f4ng b\u1ea1n kh\u00e1ch h\u00e0ng r\u1ea5t th\u00edch nh\u1eefng video h\u01b0\u1edbng d\u1eabn v\u00e0 chia s\u1ebb <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ea1o nh\u1eefng khung h\u00ecnh video chuy\u00ean nghi\u1ec7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 c\u00f3 nh\u1eefng khung h\u00ecnh chuy\u00ean nghi\u1ec7p th\u00ec b\u1ea1n c\u1ea7n Ch\u1ecdn ph\u1ea7n m\u1ec1m bi\u00ean t\u1eadp ph\u00f9 h\u1ee3p, c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u1edbc phim h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem, b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u1ebfn k\u1ef9 n\u0103ng quay phim chuy\u00ean nghi\u1ec7p m\u00e0 c\u00f2n ph\u1ea3i c\u1ea7n \u0111\u1ebfn m\u1ed9t tr\u00ecnh bi\u00ean t\u1eadp t\u1ed1t, \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng. B\u1ea1n n\u00ean c\u1eaft c\u00fap video d\u00e0i th\u00e0nh nh\u1eefng ph\u00e2n c\u1ea3nh c\u00f3 b\u1ed1 c\u1ee5c khung h\u00ecnh kh\u00e1c nhau. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec ch\u1ec9 c\u1ea7n nh\u1edb l\u00e0 sau n\u00e0y khi c\u1ea7m m\u00e1y quay l\u00ean ph\u1ea3i li\u00ean t\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh bi\u00ean t\u1eadp, x\u00e2y d\u1ef1ng c\u1ed1t truy\u1ec7n ngay t\u1eeb l\u00fac quay v\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng m\u00e1y quay m\u1ed9t c\u00e1ch th\u00f4ng minh h\u01a1n, ho\u1eb7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m. V\u00e0 nh\u1edb l\u00e0 tr\u00e1nh c\u1eaft ngang video \u0111\u00f3 l\u00e0 \u0111i\u1ec1u t\u1ed1i k\u1ecb khi l\u00e0m video marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ti\u00eau ch\u00ed l\u00e0m video marketing th\u00e0nh c\u00f4ng<\/p>\n","protected":false},"author":7,"featured_media":10883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1267,1264,1277,1266,1279,1278],"class_list":["post-10882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dich-vu-video-marketing","tag-lam-video-marketing","tag-sang-tao-video-marketing","tag-video-marketing","tag-video-marketing-chuyen-nghiep","tag-video-marketing-gia-re"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10882"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/10883"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}