{"id":10838,"date":"2019-01-14T10:08:35","date_gmt":"2019-01-14T03:08:35","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=10838"},"modified":"2019-01-14T10:08:39","modified_gmt":"2019-01-14T03:08:39","slug":"nhung-luu-y-khi-lam-marketing-online","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=10838","title":{"rendered":"Nh\u1eefng l\u01b0u \u00fd khi l\u00e0m marketing online"},"content":{"rendered":"\n

Marketing online lu\u00f4n \u0111\u00f2i h\u1ecfi thay \u0111\u1ed5i v\u00e0 s\u00e1ng t\u1ea1o, chi\u1ebfn thu\u1eadt marketing c\u1ee7a n\u0103m nay kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng cho n\u0103m k\u1ebf ti\u1ebfp. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c. nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi, nh\u1eefng quy t\u1eafc qu\u1ea3ng b\u00e1 m\u1edbi theo t\u1eebng th\u1eddi k\u1ef3, t\u1eebng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau. N\u1ebfu b\u1ea1n \u0111ang c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t, ch\u1ea5t l\u01b0\u1ee3ng. Nh\u01b0ng n\u1ebfu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 tuy\u1ec7t v\u1eddi th\u1ebf n\u00e0o \u0111i n\u1eefa, doanh thu b\u00e1n h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 cao n\u1ebfu thi\u1ebfu Online Marketing.<\/p>\n\n\n\n

Ch\u1ecdn m\u1ed9t th\u1ecb tr\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p. <\/h2>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 tung ra m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n l\u1ea1i kh\u00f4ng ti\u1ebfp c\u1eadn h\u1ecd \u0111\u00fang th\u1eddi \u0111i\u1ec3m. S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00edch h\u1ee3p v\u1edbi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng b\u1ea1n l\u1ea1i ch\u00fa t\u00e2m v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00e1c. Nh\u01b0 v\u1eady, ch\u1eb3ng ph\u1ea3i b\u1ea1n \u0111\u00e3 m\u1ea5t \u0111i m\u1ed9t l\u01b0\u1ee3ng ti\u00eau th\u1ee5 l\u1edbn. Do v\u1eady, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean \u0111i\u1ec1u tra th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p nh\u1ea5t \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 tr\u00e1nh m\u1ea5t th\u1eddi gian v\u00e0 chi ph\u00ed c\u00f4ng s\u1ee9c.<\/p>\n\n\n\n

S\u00e1ng t\u1ea1o thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/h2>\n\n\n\n

L\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u00e0y c\u00e0ng nhi\u1ec1u, nh\u01b0ng s\u1ee9c ch\u00fa \u00fd c\u1ee7a h\u1ecd th\u00ec l\u1ea1i c\u00f3 h\u1ea1n, do \u0111\u00f3 ch\u00fang ta ph\u1ea3i ngh\u0129 bi\u1ec7n ph\u00e1p \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin mi\u1ec5n ph\u00ed c\u00f3 \u00edch cho cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd, tranh th\u1ee7 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec3 h\u1ecd mua s\u1ea3n ph\u1ea7m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

X\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t \u0111\u1ec3 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/h2>\n\n\n\n

M\u1ed9t khi b\u1ea1n \u0111\u00e3 l\u00e0m nghi\u00ean c\u1ee9u v\u00e0 tung ra s\u1ea3n ph\u1ea9m t\u1ed1t h\u01b0\u1edbng t\u1edbi \u0111\u00fang th\u1ecb tr\u01b0\u1eddng th\u00ec moi vi\u1ec7c d\u01b0\u1eddng nh\u01b0 d\u1ec5 d\u00e0ng h\u01a1n. B\u1ea1n ch\u1ec9 c\u1ea7n tung ra s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch \u1ed3n \u00e0o nh\u1ea5t, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi nhi\u1ec1u nh\u1ea5t, v\u00e0 th\u01b0\u1edfng th\u1ee9c m\u00f9i v\u1ecb c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

Khai th\u00e1c t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb email marketing \u0111\u1eebng qu\u00ean vi\u1ec7c n\u00e0y<\/h2>\n\n\n\n

Marketing th\u00f4ng qua th\u01b0 \u0111i\u1ec7n t\u1eed, \u0111\u1ecbnh k\u1ef3 g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi c\u00f3 ti\u1ec1m n\u0103ng mua h\u00e0ng c\u1ee7a ch\u00fang ta. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c l\u00e0m n\u00e0y l\u00e0 khi\u1ebfn cho h\u1ecd “\u0111\u1ecbnh k\u1ef3 ngh\u0129 \u0111\u1ebfn ch\u00fang ta\u201d. V\u00e0 vi\u1ec7c n\u00e0y c\u1ee9 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u1ecbnh k\u1ef3 th\u00ec kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111i\u1ec1u \u0111\u00f3 l\u00e0 quan tr\u1ecdng nh\u1ea5t, khi trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u00e3 coi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 b\u1ea1n r\u1ed3i th\u00ec vi\u1ec7c b\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 qua email l\u00e0 \u0111i\u1ec1u kh\u00f4ng c\u00f2n kh\u00f3 n\u1eefa, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecdc th\u01b0 c\u1ee7a b\u1ea1n, xem s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 lu\u00f4n nghe nh\u1eefng c\u00e2u chuy\u1ec7n b\u1ea1n k\u1ec3.<\/p>\n\n\n\n

T\u1eadp trung x\u00e2y d\u1ef1ng N\u1ec1n t\u1ea3ng c\u1ee7a website <\/h2>\n\n\n\n

C\u00f3 nhi\u1ec1u l\u00fd do th\u1ef1c t\u1ebf \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t website, trong \u0111\u00f3 c\u00f3 vi\u1ec7c website ch\u1ea1y nhanh h\u01a1n th\u00ec c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch nhanh ch\u00f3ng mua h\u00e0ng h\u01a1n (Amazon \u0111\u00e3 th\u1ed1ng k\u00ea r\u1eb1ng c\u1ee9 th\u00eam 100 ph\u1ea7n tri\u1ec7u gi\u00e2y ch\u1eadm tr\u1ec5 c\u00f3 th\u1ec3 gi\u1ea3m t\u1ec9 l\u1ec7 mua h\u00e0ng t\u1edbi 1% v\u00ec th\u1ebf vi\u1ec7c n\u00e0y r\u1ea5t quan tr\u1ecdng). Vi\u1ec7c t\u1ea3i d\u1eef li\u1ec7u website nhanh c\u0169ng c\u00f3 th\u1ec3 gi\u00fap website \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm online v\u00e0 v\u00ec th\u1ebf s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n, b\u1edfi v\u00ec Google v\u00e0 nh\u1eefng trang t\u00ecm ki\u1ebfm l\u1edbn kh\u00e1c coi t\u1ed1c \u0111\u1ed9 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u1ebfp h\u1ea1ng m\u00e3 h\u00f3a. N\u00ean ngay t\u1eeb b\u00e2y gi\u1edd b\u1ea1n n\u00ean ng\u1ed3i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ed9 ph\u00e2n v\u1ec1 webiste c\u1ee7a c\u00f4ng ty m\u00ecnh v\u00e0 nh\u00e0 cung c\u1ea5p m\u1ea1ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t c\u1ee7a website.<\/p>\n\n\n\n

Responsive Design cho website t\u00edch h\u1ee3p v\u1edbi mobile<\/h2>\n\n\n\n

Theo m\u1ed9t th\u1ed1ng k\u00ea \u0111\u00e3 c\u00f4ng b\u1ed1 th\u00ec C\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm kho\u1ea3ng t\u1eeb 31-43% l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn \u1edf M\u1ef9 trong ng\u00e0y ngh\u1ec9 l\u1ec5, th\u1ed1ng k\u00ea d\u1ef1a tr\u00ean ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 th\u1eddi \u0111i\u1ec3m truy c\u1eadp. Ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u00edt truy c\u1eadp online nh\u1ea5t m\u00e0 IBM th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c ngay sau l\u1ec5 t\u1ea1 \u01a1n, Black Friday v\u00e0 Cyber Monday th\u00ec h\u1ecd v\u1eabn s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 truy c\u1eadp 1-3 trang website. Th\u00eam v\u00e0o \u0111\u00f3, ng\u00e0y nay nhi\u1ec1u c\u00f4ng ty m\u00e1y t\u00ednh l\u1edbn \u0111ang ti\u1ebfn h\u00e0nh \u0111\u1ed3ng nh\u1ea5t m\u00e1y t\u00ednh b\u1ea3ng, c\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng mobile v\u00e0 laptop \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ec9 nguy\u00ean m\u1edbi cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. V\u00e0 ng\u00e0y nay \u0111\u00e3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb truy c\u1eadp Internet tr\u00ean to\u00e0n c\u1ea7u. N\u1ebfu website c\u1ee7a b\u1ea1n ch\u01b0a c\u00f3 Responsive Design (ngh\u0129a l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 thay \u0111\u1ed5i hi\u1ec3n th\u1ecb \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed), b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i t\u1eeb b\u00e2y gi\u1edd.<\/p>\n\n\n\n

S\u1eb5n s\u00e0ng thay \u0111\u1ed5i v\u00e0 th\u00edch nghi<\/h2>\n\n\n\n

Ngay c\u1ea3 khi c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfn tri\u1ec3n t\u1ed1t. B\u1ea1n v\u1eabn n\u00ean ti\u1ebfp t\u1ee5c ch\u00fa \u00fd \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi. Kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ng\u1ee7 qu\u00ean tr\u00ean chi\u1ebfn th\u1eafng ho\u1eb7c t\u1ef1 m\u00e3n, m\u1ed9t \u0111\u1ebf ch\u1ebf h\u00f9ng m\u1ea1nh nh\u01b0 Nokia hay Blackberry \u0111\u00e3 th\u1ea5t b\u1ea1i nh\u01b0 th\u1ebf n\u00e0o khi kh\u00f4ng ch\u1ecbu th\u00edch nghi \u0111\u1ec3 m\u1ed9t Xiaomi, m\u1ed9t Huawei v\u01b0\u1ee3t l\u00ean ph\u00e1t tri\u1ec3n nhanh nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n

Lu\u00f4n c\u00f3 k\u00eanh \u0111\u1ec3 thu th\u1eadp kh\u1ea3o s\u00e1t th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n

V\u1ec1 m\u1eb7t ch\u1ee7 quan Lu\u00f4n lu\u00f4n \u0111\u1ec3 \u00fd \u0111\u1ebfn nh\u1eefng \u0111\u1ed9ng th\u00e1i, c\u01a1 h\u1ed9i m\u1edbi, lu\u00f4n lu\u00f4n t\u00ecm hi\u1ec3u xem trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t ho\u1eb7c ph\u1ee5c v\u1ee5 m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3 li\u1ec7u c\u00f3 bi\u1ec7n ph\u00e1p n\u00e0o nhanh h\u01a1n, t\u1ed1t h\u01a1n, r\u1ebb h\u01a1n kh\u00f4ng?. V\u1ec1 m\u1eb7t kh\u00e1ch quan lu\u00f4n l\u1eafng nghe \u0111\u1ed9ng th\u00e1i v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ecdi m\u1eb7t \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, h\u00e3y lu\u00f4n theo d\u00f5i kh\u00e1ch h\u00e0ng ph\u00e0n n\u00e0n nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ra c\u00e1ch ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

Ph\u00e1t tri\u1ec3n Microdata<\/h2>\n\n\n\n

D\u1eef li\u1ec7u c\u1ea5u tr\u00fac Microdata l\u00e0 m\u1ed9t d\u1ea1ng ng\u00f4n ng\u1eef html \u0111\u01a1n gi\u1ea3n gi\u00fap cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 tr\u00ecnh duy\u1ec7t c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung tr\u00ean website d\u1ec5 d\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

V\u00ed d\u1ee5 nh\u01b0 \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean marketing online, m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u l\u00e0 vi\u1ec7c t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n nh\u01b0 n\u00e0o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Nh\u1edd c\u00f3 d\u1eef li\u1ec7u c\u1ea5u tr\u00fac, Google c\u00f3 th\u1ec3 th\u00eam nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, trang web khi hi\u1ec3n th\u1ecb t\u00ecm ki\u1ebfm v\u1ec1 website c\u1ee7a b\u1ea1n. C\u00e1i n\u00e0y b\u1ed9 ph\u1eadn SEO c\u1ee7a c\u00f4ng ty b\u1ea1n ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea ngo\u00e0i s\u1ebd l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft cho b\u1ea1n.<\/p>\n\n\n\n

Gi\u1ea3m c\u00e1c chi ph\u00ed m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/h2>\n\n\n\n

C\u1ed1 h\u1ebft s\u1ee9c gi\u1ea3m b\u1edbt c\u00e1c chi ti\u00eau mang t\u00ednh ch\u1ea5t th\u01b0\u1eddng xuy\u00ean. Cho d\u00f9 vi\u1ec7c kinh doanh c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u, nh\u01b0ng gi\u00e1 th\u00e0nh cao, l\u1ea1i thi\u1ebfu v\u1eadn h\u00e0nh, cu\u1ed1i c\u00f9ng c\u0169ng s\u1ebd \u0111i \u0111\u1ebfn b\u01b0\u1edbc \u0111\u00f3ng c\u1eeda ph\u00e1 s\u1ea3n. T\u1ed1i \u01b0u chi ph\u00ed l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb c\u1ea7n ph\u1ea3i l\u1eafng nghe quan s\u00e1t v\u00e0 th\u0103m d\u00f2 t\u1eeb b\u1ed9 ph\u1eadn th\u1ea5p nh\u1ea5t \u0111\u1ebfn cao nh\u1ea5t \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n\n\n\n

Lu\u00f4n lu\u00f4n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u1ed9 ph\u1eadn B\u00e1n h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh<\/h2>\n\n\n\n

\u0110\u1ed1i v\u1edbi b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, khi m\u1edf th\u00eam m\u1ed9t c\u1eeda h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 chung. C\u0169ng nh\u01b0 v\u1eady, b\u00e1n h\u00e0ng qua nhi\u1ec1u k\u00eanh online c\u00f3 th\u1ec3 n\u00e2ng cao doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.
\nAmazon, eBay, Newegg, Rakuten (ti\u1ec1n th\u00e2n c\u1ee7a Buy.com) v\u00e0 Sears l\u00e0 5 trong s\u1ed1 nhi\u1ec1u s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb trong n\u0103m 2014 nh\u1eb1m t\u1ea1o th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.
\nB\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 ChannelAdvisor \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ef1 \u0111\u1ed9ng \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00ean c\u00e1c website c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh \u0111\u1eb7t h\u00e0ng. B\u00e1n h\u00e0ng qua nhi\u1ec1u k\u00eanh kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u1eb7ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn m\u00e0 vi\u1ec7c n\u00e0y c\u00f2n c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng PR v\u00e0 l\u1ea5y ph\u1ea3n h\u1ed3i \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng \u0111\u1ee3n v\u1ecb t\u01b0 v\u1ea5n uy t\u00edn v\u00e0 hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n

Ch\u00fang ta c\u1ea7n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 c\u1ed1 v\u1ea5n, trong t\u00ecnh th\u1ebf c\u1ea7n thi\u1ebft, \u0111\u1ed9i ng\u0169 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap ta \u0111\u01b0a ra s\u00e1ch l\u01b0\u1ee3c. H\u00ecnh th\u1ee9c c\u1ee7a \u0111\u1ed9i ng\u0169 n\u00e0y do t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh, ch\u00ednh th\u1ee9c ho\u1eb7c kh\u00f4ng ch\u00ednh th\u1ee9c, t\u1eeb 1-2 ng\u01b0\u1eddi \u0111\u1ebfn c\u00e1c u\u1ef7 ban t\u01b0 v\u1ea5n c\u00f3 s\u1ef1 ph\u00e2n c\u00f4ng r\u00f5 r\u00e0ng, t\u00f3m l\u1ea1i l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t v\u00e0i “qu\u00e2n s\u01b0\u201d m\u1edbi \u0111\u01b0\u1ee3c. C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c c\u1ed1 v\u1ea5n ph\u00e1p lu\u1eadt, b\u00e1c s\u0129 gia \u0111\u00ecnh\u2026 c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ef1 b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng cho \u0111\u1eddi s\u1ed1ng ph\u00e1p lu\u1eadt, s\u1ee9c kho\u1ebb\u2026 c\u1ee7a ch\u00fang ta c\u00e1c v\u1ecb t\u01b0 v\u1ea5n kinh doanh n\u00e0y c\u0169ng c\u00f3 th\u1ec3 tr\u1ee3 gi\u00fap cho vi\u1ec7c kinh doanh c\u1ee7a ch\u00fang ta th\u00e0nh c\u00f4ng. Ch\u1ee9c danh c\u1ee7a h\u1ecd l\u00e0 g\u00ec kh\u00f4ng quan tr\u1ecdng: Gi\u00e1o s\u01b0 \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia t\u01b0 v\u1ea5n, \u0111\u1ed1i t\u00e1c nghi\u1ec7p v\u1ee5, b\u1ea1n b\u00e8 th\u00e2n thi\u1ebft\u2026, ch\u1ec9 c\u1ea7n c\u00f3 n\u0103ng l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n v\u1ec1 ph\u01b0\u01a1ng di\u1ec7n n\u00e0y l\u00e0 \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

C\u00f3 h\u1ec7 th\u1ed1ng Giao h\u00e0ng nhanh mi\u1ec5n ph\u00ed trong th\u1eddi gian ng\u1eafn nh\u1ea5t<\/h2>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam d\u1ecbch v\u1ee5 giao h\u00e0ng \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t nhanh. hi\u1ec7n nay tiki \u0111ang c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t h\u00e0ng v\u00e0 giao h\u00e0ng trong 2h cho m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m v\u00e0 theo th\u1ed1ng k\u00ea nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y b\u00e1n r\u1ea5t ch\u1ea1y \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y vi\u1ec7c giao h\u00e0ng nhanh nh\u1ea5t s\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 gi\u00fap quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng nhanh h\u01a1n. C\u00f2n \u1edf n\u01b0\u1edbc ngo\u00e0i th\u00ec vi\u1ec7c Offer giao h\u00e0ng mi\u1ec5n ph\u00ed trong 2 ng\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn trong n\u0103m 2014. Ch\u00fang ta \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y Amazon Prime v\u00e0 ShopRunner \u0111\u00e3 thay \u0111\u1ed5i k\u00ec v\u1ecdng kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1ec1 th\u1eddi h\u1ea1n \u0111\u01b0\u1ee3c giao h\u00e0ng mi\u1ec5n ph\u00ed c\u0169ng nh\u01b0 MasterCard t\u1ea1o n\u00ean thay \u0111\u1ed5i l\u1edbn v\u1ec1 c\u00e1ch th\u1ee9c thanh to\u00e1n. Nh\u1eefng website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111ang d\u1ea7n d\u1ea7n \u0111\u01b0a ra l\u1ef1a ch\u1ecdn giao h\u00e0ng mi\u1ec5n ph\u00ed trong 2 ng\u00e0y cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch \u1ed3 \u1ea1t v\u00e0 nhanh ch\u00f3ng, doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ea7n c\u00e2n nh\u1eafc k\u0129 h\u01a1n vi\u1ec7c qu\u1ea3ng c\u00e1o th\u00f4ng qua offer giao h\u00e0ng mi\u1ec5n ph\u00ed trong 2 ng\u00e0y nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, t\u1eb7ng th\u01b0\u1edfng kh\u00e1ch h\u00e0ng trung th\u00e0nh ho\u1eb7c th\u1eadm ch\u00ed t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

Lu\u00f4n c\u00f3 b\u1ed9 ph\u1eadn ph\u00e2n t\u00edch l\u00ean k\u1ebf ho\u1ea1ch Khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1<\/h2>\n\n\n\n

C\u0169ng gi\u1ed1ng nh\u01b0 email marketing, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i online n\u00ean \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch t\u1eeb s\u1edbm, th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch Marketing PPC, banner qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi ho\u1eb7c m\u1ea1ng truy\u1ec1n th\u00f4ng. \u0110\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t vi\u1ec7c ki\u1ec3m tra v\u00e0 chu\u1ea9n b\u1ecb danh s\u00e1ch marketing tr\u00ean, b\u1ea1n n\u00ean l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 v\u00e0 c\u1ed1 g\u1eafng b\u00e1m s\u00e1t theo k\u1ebf ho\u1ea1ch \u0111\u1ec1 ra. K\u1ebf ho\u1ea1ch khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft h\u01a1n v\u00ec v\u1eady c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 th\u00edch h\u1ee3p v\u00e0 \u0111\u1ec1u \u0111\u1eb7n.<\/p>\n\n\n\n

Lu\u00f4n c\u00f3 b\u1ed9 ph\u1eadn v\u00e0 Ph\u1ea7n m\u1ec1m chat tr\u1ef1c tuy\u1ebfn<\/h2>\n\n\n\n

Chat tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi c\u0169ng nh\u01b0 s\u1ef1 tr\u1ee3 gi\u00fap trong qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Kh\u00f4ng c\u00f2n nghi ng\u1edd r\u1eb1ng c\u1ea1nh tranh online s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t khi c\u00f3 nhi\u1ec1u h\u01a1n nh\u1eefng \u0111\u1ed1i th\u1ee7 xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng online c\u1ed1 g\u1eafng duy tr\u00ec t\u0103ng tr\u01b0\u1edfng trong khi c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng online. Ph\u1ea7n m\u1ec1m chat tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m m\u00e0 c\u00f2n mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn cho d\u00f9 b\u1ea1n ch\u1ec9 online m\u1ed9t v\u00e0i gi\u1edd trong ng\u00e0y.
\nV\u1edbi nh\u1eefng ph\u1ea7n m\u1ec1m chat nh\u01b0 Subiz, Vchat, Tawk.to ..v..v, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn g\u00f3i mi\u1ec5n ph\u00ed ho\u1eb7c tr\u1ea3 ph\u00ed ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean<\/h2>\n\n\n\n

Vi\u1ec7c s\u1eafp \u0111\u1eb7t c\u00e1c nh\u00e2n vi\u00ean Tham gia c\u00e1c l\u1edbp b\u1ed3i d\u01b0\u1ee1ng ho\u1eb7c c\u00e1c bu\u1ed5i to\u1ea1 \u0111\u00e0m c\u00f3 li\u00ean quan, \u0111\u1ecdc c\u00e1c s\u00e1ch b\u00e1o v\u00e0 t\u00e0i li\u1ec7u c\u00f3 li\u00ean quan, l\u00e0 vi\u1ec7c r\u1ea5t quan tr\u1ecdng. Nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 th\u00f4ng tin v\u1ec1 ph\u01b0\u01a1ng di\u1ec7n th\u01b0\u01a1ng m\u1ea1i, v\u1ec1 k\u1ef9 x\u1ea3o kinh doanh\u2026 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u1edfi v\u00ec th\u1ebf gi\u1edbi thay \u0111\u1ed5i r\u1ea5t nhanh v\u00e0 nhu c\u1ea7u c\u0169ng kh\u00e1c, v\u00ec v\u1eady c\u1ea7n h\u1ecdc t\u1eadp \u0111\u1ec3 c\u1eadp nh\u1eadt xu th\u1ebf nhu c\u1ea7u m\u1edbi nh\u1ea5t t\u1eeb x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 nh\u1eefng ph\u01b0\u01a1ng \u00e1n c\u1ee5 th\u1ec3 trong kinh doanh th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Kh\u00f4ng bao gi\u1edd Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo m\u1ed9t c\u00e1ch duy nh\u1ea5t. <\/h2>\n\n\n\n

C\u1ed1 g\u1eafng th\u1eed nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1ea7n kh\u00e1ch h\u00e0ng v\u00e0 xem c\u00e1ch n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t lu\u00f4n lu\u00f4n ph\u1ea3i ki\u00ean tr\u00ec, h\u00e3y ghi nh\u1edb r\u00f5 r\u1eb1ng: Kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng t\u1eeb b\u1ecf cho d\u00f9 kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eeb ch\u1ed1i b\u1ea1n nhi\u1ec1u l\u1ea7n! V\u1ea1n s\u1ef1 kh\u1edfi \u0111\u1ea7u nan x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p tr\u00ean m\u1ea1ng c\u0169ng kh\u00f4ng ph\u1ea3i ngo\u1ea1i l\u1ec7, kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u1ebfn v\u1edbi b\u1ea1n th\u01b0\u1eddng th\u01b0\u1eddng ph\u1ea3i c\u1ea7n th\u1eddi gian v\u00e0i th\u00e1ng. V\u00e0 Sau khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t cu\u1ed9c mua b\u00e1n th\u00e0nh c\u00f4ng, nh\u1edb ph\u1ea3i g\u1eedi m\u1ed9t b\u1ee9c th\u01b0 \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u0103m d\u00f2 v\u1ec1 th\u00e1i \u0111\u1ed9 v\u1eeba \u00fd ho\u1eb7c t\u00e1n th\u01b0\u1edfng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ef1 ph\u1ee5c v\u1ee5 c\u1ee7a b\u1ea1n. Nh\u1eefng t\u01b0 li\u1ec7u nh\u01b0 v\u1eady c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng c\u1ee5 kinh doanh uy l\u1ef1c to l\u1edbn c\u1ee7a ch\u00fang ta, c\u0169ng l\u00e0 bi\u1ec7n ph\u00e1p c\u00f3 t\u00e1c d\u1ee5ng m\u1ea1nh trong vi\u1ec7c m\u1edf r\u1ed9ng uy t\u00edn c\u1ee7a ch\u00fang ta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng l\u01b0u \u00fd khi l\u00e0m marketing online<\/p>\n","protected":false},"author":7,"featured_media":10839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1246,1177,1179,1243,1245],"class_list":["post-10838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-luu-y-khi-marketing-online","tag-marketing-online","tag-marketing-online-gia-re","tag-marketing-online-hcm","tag-tu-van-marketing-online-gia-re"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10838"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/10839"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}