M\u00f4 h\u00ecnh Marketing O2O Kh\u00f4ng c\u00f2n m\u1edbi l\u1ea1 so v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi,b\u1ea1n c\u00f3 bi\u1ebft m\u00f4 h\u00ecnh O2O l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong chi\u1ebfn l\u01b0\u1ee3c Marketing quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i \u0111\u1ea5t n\u01b0\u1edbc Trung Qu\u1ed1c v\u00e0 \u1ea4n \u0110\u1ed9, h\u1ea7u nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ec1u s\u1eed d\u1ee5ng O2O trong ho\u1ea1t \u0111\u1ed9ng Marketing nh\u01b0ng kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng v\u1edbi m\u00f4 h\u00ecnh O2O n\u00e0y. L\u00fd do v\u00ec sao th\u00ec ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 n\u00f3 \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y.<\/p>\r\n\r\n\r\n\r\n
(O2O) l\u00e0 “Online to Offline: \u1ede th\u1ecb tr\u01b0\u1eddng ph\u01b0\u01a1ng t\u00e2y, O2O \u0111\u1ec3 \u00e1m ch\u1ec9 nh\u1eefng m\u1eb7t h\u00e0ng \u201cclick-and-collect\u201d \u0111\u00f3 l\u00e0 h\u00e0ng mua tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eadn t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf. Vi\u1ec7c giao h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb v\u00e0 t\u1ef7 l\u1ec7 s\u1edf h\u1eefu xe h\u01a1i th\u1ea5p kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 click-and-collect kh\u00f4ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c nh\u01b0 nh\u1eefng qu\u1ed1c gia kh\u00e1c. Theo th\u1ed1ng k\u00ea, Trung Qu\u1ed1c l\u00e0 qu\u1ed1c gia \u0111ang d\u1eabn \u0111\u1ea7u trong phong tr\u00e0o O2O n\u00e0y”<\/p>\r\n\r\n\r\n\r\n
\u01afu th\u1ebf l\u1edbn c\u1ee7a O2O so v\u1edbi c\u00e1c m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C v\u00e0 B2B2C ch\u00ednh l\u00e0 v\u1ec1 chi ph\u00ed: Kh\u00f4ng ph\u00e1t sinh chi ph\u00ed cho v\u1eadn chuy\u1ec3n, kho b\u00e3i v\u00e0 kh\u00f4ng c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng. H\u01a1n n\u1eefa, m\u00f4 h\u00ecnh O2O nh\u01b0 Dealtoday.vn cung c\u1ea5p d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c giao d\u1ecbch \u0111i\u1ec7n t\u1eed nh\u01b0 E-voucher, E-coupon, E-loyalty d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng qui m\u00f4 m\u00e0 kh\u00f4ng \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 l\u1edbn v\u1ec1 h\u1ea1 t\u1ea7ng.<\/p>\r\n\r\n\r\n\r\n
\u0110\u00f3 l\u00e0 b\u1edfi v\u00ec Trung Qu\u1ed1c c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng internet cao nh\u1ea5t, h\u1ecd th\u00edch nghi nhanh ch\u00f3ng v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 s\u1ef1 ti\u1ebfp nh\u1eadn m\u00e3 QR, v\u1ec1 th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng v\u00e0 thanh to\u00e1n di \u0111\u1ed9ng to\u00e0n c\u1ea7u, nh\u01b0 b\u1ea1n bi\u1ebft \u0111\u1ea5y Trung Qu\u1ed1c l\u00e0 c\u00f4ng x\u01b0\u1edfng h\u00e0ng \u0111i\u1ec7n t\u1eed c\u1ee7a th\u1ebf gi\u1edbi h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c h\u00e3ng smartphone \u0111\u1ec1u \u0111\u00f3ng qu\u00e2n \u1edf \u0111\u00e2y, v\u00e0 \u0111\u01b0\u1ee3c Ch\u00ednh Ph\u1ee7 c\u00f3 c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a th\u1ef1c t\u1ebf v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u1edf Trung Qu\u1ed1c nhi\u1ec1u h\u01a1n l\u00e0 \u1edf ph\u01b0\u01a1ng t\u00e2y, h\u00ecnh th\u00e0nh m\u1ed9t \u0111\u1ecbnh ngh\u0129a r\u1ed9ng h\u01a1n v\u1ec1 O2O \u1edf Trung Qu\u1ed1c.<\/p>\r\n\r\n\r\n\r\n
O2O bao g\u1ed3m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb vi\u1ec7c chia s\u1ebb m\u1ed9t chi\u1ebfc xe \u0111i chung cho \u0111\u1ebfn vi\u1ec7c du l\u1ecbch, d\u1ecbch v\u1ee5 massage t\u1ea1i nh\u00e0 v\u00e0 nh\u1eefng xe gi\u1eb7t \u1ee7i. Doanh s\u1ed1 b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed O2O c\u1ee7a Trung Qu\u1ed1c \u0111\u00e3 t\u0103ng t\u1eeb 335 tri\u1ec7u USD n\u0103m 2015 l\u00ean 626 tri\u1ec7u USD n\u0103m 2018 theo \u01b0\u1edbc t\u00ednh c\u1ee7a iResearch.<\/p>\r\n\r\n\r\n\r\n
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2015 v\u00e0 \u0111\u1ea7u n\u0103m 2016 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng l\u1edbn, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p ph\u1ea3i \u0111\u00f3ng c\u1eeda v\u00e0 t\u1eeb b\u1ecf th\u1ecb tr\u01b0\u1eddng nh\u01b0 foodpanda, beyeu.vn, deca.vn, giare.vn, c\u00e1c v\u1ee5 Mua b\u00e1n v\u00e0 S\u00e1t nh\u1eadp (M&A) l\u1edbn nh\u01b0 Alibaba mua Lazada, t\u1eadp \u0111o\u00e0n Central Group Th\u00e1i Lan mua Zalora Vi\u1ec7t Nam, VNG c\u00f4ng ty game s\u1ed1 1 Vi\u1ec7t Nam \u0111\u1ea7u t\u01b0 17tri\u1ec7u US$ v\u00e0o Tiki.vn hay \u00f4ng l\u1edbn b\u1ea5t \u0111\u1ed9ng s\u1ea3n Vingroup t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi Adayroi.com\u2026 L\u00e0n s\u00f3ng M&A \u0111\u00e3 \u0111\u1ed1t n\u00f3ng th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00f4 h\u00ecnh B2C (Business to Customer) v\u00e0 B2B2C (Business to Business to Customer) \u1edf Vi\u1ec7t Nam.<\/p>\r\n\r\n\r\n\r\n
S\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u0111ang \u1edf kho\u1ea3ng 500.000 doanh nghi\u1ec7p v\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng c\u00f9ng v\u1edbi phong tr\u00e0o kh\u1edfi nghi\u1ec7p \u0111\u01b0\u1ee3c Ch\u00ednh ph\u1ee7 quan t\u00e2m \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 h\u1ed7 tr\u1ee3. V\u00ec v\u1eady m\u00f4 h\u00ecnh k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c doanh nghi\u1ec7p SMEs \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u00fang h\u01b0\u1edbng v\u00e0 r\u1ea5t ti\u1ec1m n\u0103ng.<\/p>\r\n\r\n\r\n\r\n
V\u1edbi nh\u1eefng th\u00f4ng tin tr\u00ean c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u00f4 h\u00ecnh O2O l\u00e0 h\u00ecnh th\u1ee9c kinh doanh r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam khi vi\u1ec7c mua s\u1eafm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean internet, c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh \u0111\u1eb7t h\u00e0ng, thanh to\u00e1n tr\u01b0\u1edbc, sau \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 mua h\u00e0ng, nh\u01b0 v\u1eady kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f2n lo ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a.<\/p>\r\n\r\n\r\n\r\n
Vietbrands s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m vi\u1ec7c h\u1ed7 tr\u1ee3\u00a0thi\u1ebft k\u1ebf logo<\/a>,\u00a0s\u00e1ng t\u1ea1o slogan<\/a>, ch\u1ea1y qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m ch\u1ea1y qu\u1ea3ng c\u00e1o seo online nh\u01b0 banner, poster, ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m,\u00a0thi\u1ebft k\u1ebf brochure<\/a>,\u00a0thi\u1ebft k\u1ebf catalogue<\/a>, thi\u1ebft k\u1ebf In leaflet..v..v<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":" M\u00f4 h\u00ecnh Marketing O2O<\/p>\n","protected":false},"author":7,"featured_media":10834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1241,1239,1240],"class_list":["post-10833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-giai-phap-mo-hinh-marketing-o2o","tag-mo-hinh-marketing-o2o","tag-mo-hinh-marketing-o2o-viet-nam"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10833"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/10834"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}