{"id":10806,"date":"2019-01-10T17:08:28","date_gmt":"2019-01-10T10:08:28","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=10806"},"modified":"2020-06-24T21:24:23","modified_gmt":"2020-06-24T14:24:23","slug":"cac-buoc-lap-ke-hoach-marketing-san-pham-moi","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=10806","title":{"rendered":"C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing s\u1ea3n ph\u1ea9m m\u1edbi"},"content":{"rendered":"\r\n

Y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch Marketing cho s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang mong mu\u1ed1n g\u00ec t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p, d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin t\u1eeb \u0111\u1ed1i th\u1ee7 b\u1ea1n s\u1ebd bi\u1ebft m\u00ecnh n\u00ean l\u00e0m g\u00ec. B\u1ea1n ph\u1ea3i hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u1eadt r\u00f5 v\u00e0 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o c\u00f3 m\u1ed9t kh\u00f4ng hai, hay l\u00e0 s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi, ho\u1eb7c l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1eb1m trong danh m\u1ee5c nh\u1eefng s\u1ea3n ph\u1ea9m lu\u00f4n c\u00f3 s\u1ea3n ph\u1ea9m thay th\u1ebf. V\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00edch g\u00ec v\u00e0 h\u1ecd mong \u0111\u1ee3i g\u00ec? \u0110\u1ed3ng th\u1eddi b\u1ea3n k\u1ebf ho\u1ea1ch c\u00f2n gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu. X\u00e1c \u0111\u1ecbnh \u0111\u00fang c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n

X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/h2>\r\n\r\n\r\n\r\n

M\u1ed9t k\u1ebf ho\u1ea1ch marketing t\u1ed1t c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ai \u1edf \u0111\u00e2u, nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 l\u00fd do h\u1ecd n\u00ean quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n

Lu\u00f4n nh\u1edb \u0111\u1ebfn m\u00f4 h\u00ecnh 4P v\u00e0 m\u00f4 h\u00ecnh 7P:<\/h2>\r\n\r\n\r\n\r\n

M\u00f4 h\u00ecnh 4P: \u0110\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau th\u00ec b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 theo m\u00f4 h\u00ecnh 4P n\u00e0y. (4P \u2013 l\u00e0 gh\u00e9p t\u1eeb 4 ch\u1eef Product \u2013 Price \u2013 Place \u2013 Promotion.<\/p>\r\n\r\n\r\n\r\n

M\u00f4 h\u00ecnh 7P: M\u00f4 h\u00ecnh Marketing 7P n\u00e0y bao g\u1ed3m 3 n\u1ea5c: n\u1ea5c 1 l\u00e0 \u201c4P\u201d t\u1ee9c 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong qu\u1ea3n tr\u1ecb marketing. \u0110\u00f3 l\u00e0 nh\u00f3m c\u00e1c gi\u1ea3i ph\u00e1p hay chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, t\u1eeb \u00fd t\u01b0\u1edfng cho \u0111\u1ebfn s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m, trong \u0111\u00f3 kh\u00f4ng qu\u00ean \u0111\u1ecbnh ngh\u0129a s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c l\u1ee3i \u00edch; Nh\u00f3m k\u1ebf ti\u1ebfp l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p Gi\u00e1, t\u1eeb chi ph\u00ed cho \u0111\u1ebfn chi\u1ebft kh\u1ea5u ph\u00e2n ph\u1ed1i v\u00e0 gi\u00e1 ti\u00eau d\u00f9ng; K\u1ebf \u0111\u1ebfn l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p v\u1ec1 ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng v\u00e0 sau c\u00f9ng l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m (n\u00ean nh\u1edb l\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, trong \u0111\u00f3 c\u00f3 s\u1ea3n ph\u1ea9m, ch\u1ee9 kh\u00f4ng ph\u1ea3i qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m).<\/p>\r\n\r\n\r\n\r\n

S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u00f4ng \u0111i\u1ec7p g\u00ec:<\/h2>\r\n\r\n\r\n\r\n

S\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u1ed9c \u0111\u00e1o n\u00e0o, c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 ti\u1ec7n \u00edch n\u00e0o v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eeb ch\u00ednh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? S\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 \u01b0u \u0111i\u1ec3m n\u00e0o v\u01b0\u1ee3t tr\u1ed9i h\u01a1n s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty kh\u00e1c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 nh\u1eefng \u0111\u1eb7c t\u00ednh, \u0111\u1eb7c tr\u01b0ng ra sao? T\u1eeb nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m \u1edf c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n

M\u00f4 t\u1ea3 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau:<\/h2>\r\n\r\n\r\n\r\n

Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo: \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, m\u1ee9c thu nh\u1eadp, \u0111\u1ecba l\u00fd, v\u0103n h\u00f3a v\u00e0 t\u00edn ng\u01b0\u1ee1ng t\u00f4n gi\u00e1o\u2026N\u1ebfu b\u1ea3n k\u1ebf ho\u1ea1ch kh\u00f4ng \u0111\u1ee7 ti\u1ec1n l\u1ef1c th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadp trung cho vi\u1ec7c x\u00fac ti\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n ngh\u0129 l\u00e0 h\u1ecd c\u00f3 th\u1ec3 mua h\u00e0ng c\u1ee7a b\u1ea1n. Khi b\u1ea1n c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i b\u1ea3n k\u1ebf ho\u1ea1ch c\u00e2n \u0111\u1ed1i cho ph\u00f9 h\u1ee3p trong t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/p>\r\n\r\n\r\n\r\n

Nghi\u00ean c\u1ee9u k\u1ef9 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/h2>\r\n\r\n\r\n\r\n

Th\u00f4ng qua c\u00e1c d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u s\u1ea3n ph\u1ea9m, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t trong chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 gi\u1eefa b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7. B\u1ea1n \u0111\u1eebng bao gi\u1edd coi th\u01b0\u1eddng \u0111\u1ed1i th\u1ee7 v\u00e0 cho r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh lu\u00f4n t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7, h\u00e3y nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 th\u1eadt k\u1ef9, h\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 mua ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 b\u1ea1n s\u1ebd bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u1ea7n c\u1ea3i ti\u1ebfn nh\u1eefng m\u1eb7t n\u00e0o \u0111\u1ec3 h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n

L\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n:<\/h2>\r\n\r\n\r\n\r\n

Nghi\u00ean c\u1ee9u k\u1ef9 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cho d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u1ec3 th\u00e0nh c\u00f4ng b\u1ea1n c\u1ea7n ph\u1ea3i l\u1eadp ho\u1ea1ch \u0111\u1ecbnh, thi\u1ebft l\u1eadp ch\u00ednh s\u00e1ch gi\u00e1 v\u00e0 lu\u00f4n ki\u1ec3m tra so s\u00e1ch v\u1edbi chi ph\u00ed v\u00e0 c\u1ea3 gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn. Lu\u00f4n c\u00f3 ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng.<\/p>\r\n\r\n\r\n\r\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m m\u1edbi:<\/h2>\r\n\r\n\r\n\r\n

L\u00ean k\u1ebf ho\u1ea1ch content marketing cho s\u1ea3n ph\u1ea9m:<\/h2>\r\n\r\n\r\n\r\n

Content l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec li\u00ean quan t\u1edbi vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1edbi m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau. S\u1eed d\u1ee5ng c\u00e1c content \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng m\u1ee5c ti\u00eau marketing nh\u1ea5t \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n

L\u00ean k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch cho t\u1eebng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt:<\/h2>\r\n\r\n\r\n\r\n

Thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho b\u1ea3n k\u1ebf ho\u1ea1ch Marketing cho s\u1ea3n ph\u1ea9m m\u1edbi. C\u1ea7n v\u1ea1ch ra nh\u1eefng chi\u00eau th\u1ee9c cho qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, truy\u1ec1n th\u00f4ng\u2026ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch \u0111\u01b0a ra. Quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i \u0111\u1ea9y m\u1ea1nh s\u1ef1 nh\u1eadn bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c chi\u1ebfn thu\u1eadt tr\u00ean.<\/p>\r\n\r\n\r\n\r\n

L\u1eadp k\u1ebf ho\u1ea1ch ki\u1ec3m tra kh\u1ea3o s\u00e1t th\u0103m d\u00f2 l\u1ea5y \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng:<\/h2>\r\n\r\n\r\n\r\n

Ph\u1ea3i \u0111\u1ee9ng tr\u00ean quan \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh mu\u1ed1n g\u00ec, c\u1ea7n g\u00ec..?<\/p>\r\n\r\n\r\n\r\n

Lu\u00f4n lu\u00f4n d\u1ef1 ph\u00f2ng ph\u01b0\u01a1ng \u00e1n B<\/h2>\r\n\r\n\r\n\r\n

Vietbrands s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m vi\u1ec7c h\u1ed7 tr\u1ee3\u00a0thi\u1ebft k\u1ebf logo<\/a>,\u00a0s\u00e1ng t\u1ea1o slogan<\/a>, ch\u1ea1y qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m ch\u1ea1y qu\u1ea3ng c\u00e1o seo online nh\u01b0 banner, poster, ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m,\u00a0thi\u1ebft k\u1ebf brochure<\/a>,\u00a0thi\u1ebft k\u1ebf catalogue<\/a>, thi\u1ebft k\u1ebf In leaflet..v..v<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"

C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n","protected":false},"author":7,"featured_media":10807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[1212,1214,1216],"class_list":["post-10806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-brands","tag-len-chien-luoc-marketing","tag-marketing-san-pham-moi","tag-phuong-an-marketing-san-pham"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10806"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/10807"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}