{"id":10720,"date":"2019-01-09T13:50:45","date_gmt":"2019-01-09T06:50:45","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=10720"},"modified":"2020-06-24T21:28:36","modified_gmt":"2020-06-24T14:28:36","slug":"cac-buoc-xay-dung-chien-luoc-marketing","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=10720","title":{"rendered":"C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">B\u01b0\u1edbc 1: \u0110\u0103ng k\u00fd s\u1edf h\u1eefu tr\u00ed tu\u1ec7, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, v..v.<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B\u01b0\u1edbc 2: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb \u201ch\u00e0n l\u00e2m khoa h\u1ecdc\u201d nh\u01b0ng \u0111\u00e2y l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c v\u00f4 c\u00f9ng c\u01a1 b\u1ea3n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing. Mu\u1ed1n l\u00e0m t\u1ed1t tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, sau \u0111\u00f3 l\u00ean k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 tr\u00e1nh t\u1ed1n k\u00e9m chi ph\u00ed th\u1eddi gian v\u00e0 t\u00e0i ch\u00ednh c\u0169ng nh\u01b0 c\u00f4ng s\u1ee9c nh\u00e2n l\u1ef1c.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng ma tr\u1eadn SWOT<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang \u1edf \u0111\u00e2u?<\/li>\r\n<li>B\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0o?<\/li>\r\n<li>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/li>\r\n<li>Th\u1ecb tr\u01b0\u1eddng b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh th\u1ee9c marketing n\u00e0o? (SEO, Facebook Ads hay Google Adwords).<\/li>\r\n<li>B\u1ea1n n\u00ean ph\u00e2n t\u00edch ma tr\u1eadn SWOT th\u1eadt k\u1ef9 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c m\u00ecnh v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng quy t\u1eafc s\u1ed1 3, ngh\u0129a l\u00e0 t\u00ecm ra 3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3 so s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1edbi s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. V\u00e0 khi b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u tr\u00ean th\u00ec ch\u1eafc ch\u1eafn l\u00fac \u0111\u00f3 b\u1ea1n c\u0169ng s\u1ebd bi\u1ebft m\u00ecnh c\u1ea7n ph\u1ea3i l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sau khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1ea1n h\u00e3y l\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p: online hay offline. Ph\u1ea7n l\u1edbn c\u00e1c th\u1ecb tr\u01b0\u1eddng b\u1ea1n c\u00f3 th\u1ec3 tho\u00e1i m\u00e1i ch\u1ecdn c\u00e1c k\u00eanh nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn b\u00e1n h\u00e0ng theo ng\u00e1ch ho\u1eb7c tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7c tr\u01b0ng<br \/>B\u1ea1n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho chi\u1ebfn l\u01b0\u1ee3ng Marketing t\u1ed5ng th\u1ec3. Bao g\u1ed3m Marketing online v\u00e0 offline. V\u00ec \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p Marketing c\u01a1 b\u1ea3n v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ea7y \u0111\u1ee7 hai b\u01b0\u1edbc n\u00e0y.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u1ea7n ch\u00fa \u00fd Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh trong Marketing. N\u00ean b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft gi\u1eefa h\u1ec7 th\u1ed1ng marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a c\u00f4ng ty hay c\u1eeda h\u00e0ng, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, chu\u1ed1i cung \u1ee9ng s\u1ea3n ph\u1ea9m v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft r\u00f5 th\u00f4ng tin v\u00e0 c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n, b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. N\u1ebfu b\u1ed9 ph\u1eadn n\u00e0o ch\u1ec9 bi\u1ebft b\u1ed9 ph\u1eadn \u0111\u1ea5y s\u1ebd t\u1ea1o n\u00ean m\u1ed9t h\u00ecnh \u1ea3nh thi\u1ebfu chuy\u00ean nghi\u1ec7p cho c\u00f4ng ty hay c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 b\u1ea1n c\u0169ng d\u1ea7n m\u1ea5t \u0111i ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">H\u00f4m nay Vietbrands s\u1ebd t\u1eadp trung v\u00e0o m\u1ea3ng Marketing online c\u00f2n m\u1ea3ng marketing offline s\u1ebd n\u00f3i \u1edf m\u1ed9t chuy\u00ean \u0111\u1ec1 kh\u00e1c s\u00e2u h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">K\u00eanh Marketing Online:<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">S\u1ed1 1: Google:<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google v\u1eabn l\u00e0 k\u00eanh t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi internet hi\u1ec7n nay, \u0111\u1ed9 tu\u1ed5i ng\u01b0\u1eddi d\u00f9ng r\u1ed9ng h\u01a1n so v\u1edbi Facebook. K\u00eanh b\u00e1n h\u00e0ng n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh h\u01a1n v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">S\u1ed1 2: Facebook:<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">K\u00eanh b\u00e1n h\u00e0ng n\u00e0y c\u00f3 \u01b0u \u0111i\u1ec3m nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng, \u0111\u1ed9 tu\u1ed5i tr\u1ebb v\u00e0 th\u00edch h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang, ph\u1ee5 ki\u1ec7n, gi\u00e0y d\u00e9p, m\u1ef9 ph\u1ea9m, spa, \u1ea9m th\u1ef1c hay th\u1ef1c ph\u1ea9m ho\u1eb7c du l\u1ecbch. \u0110\u1ec3 marketing th\u01b0\u01a1ng hi\u1ec7u, Facebook kh\u00f4ng ch\u1ec9 c\u00f3 Facebook Ads m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u Profile, t\u1ea1o c\u00e1c Event hay b\u00e1n h\u00e0ng tr\u00ean c\u00e1c Group. \u0110\u00e2y l\u00e0 c\u00e1c k\u00eanh kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed nh\u01b0ng hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i r\u1ea5t cao c\u1ea7n tr\u00e1nh ph\u1ee5 thu\u1ed9c v\u00e0o k\u00eanh facebook v\u00ec c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p x\u1ea5u c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">S\u1ed1 3: mail marketing:<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 m\u1ed9t k\u00eanh marketing kh\u00f4ng m\u1edbi nh\u01b0ng hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 \u0111em l\u1ea1i l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c. Email marketing l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 d\u00e2n c\u00f4ng s\u1edf, ng\u01b0\u1eddi \u0111i l\u00e0m v\u00e0 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c. C\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng email marketing chuy\u00ean nghi\u1ec7p v\u00ec doanh nghi\u1ec7p th\u00edch l\u00e0m vi\u1ec7c qua email h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">S\u1ed1 4: Zalo:<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">M\u1ea1ng x\u00e3 h\u1ed9i Zalo n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng r\u1ea5t t\u1ed1t v\u00ec Zalo l\u00e0 \u1ee9ng dung nh\u1eafn tin mi\u1ec5n ph\u00ed s\u1ed1 1 v\u00e0 \u0111\u1ee9ng th\u1ee9 2 ch\u1ec9 sau Facebook v\u1ec1 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay v\u00e0 con s\u1ed1 n\u00e0y ng\u00e0y c\u00e0ng t\u0103ng l\u00ean v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tu\u1ed5i. Hi\u1ec7n nay \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u00e3 c\u1ea3i thi\u1ec7n r\u1ea5t t\u1ed1t so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y nhi\u1ec1u r\u1ed3i, doanh nghi\u1ec7p b\u1ea1n c\u1ea7n ph\u00e1t huy m\u1ea1nh m\u1ebd l\u1ee3i th\u1ebf c\u1ee7a c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed tuy\u1ec7t v\u1eddi n\u00e0y.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">S\u1ed1 5: Instagram:<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Theo th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t g\u1ea7n \u0111\u00e2y th\u00ec, \u0111a ph\u1ea7n ng\u01b0\u1eddi s\u1eed d\u1ee5ng Instagram \u1edf Vi\u1ec7t Nam l\u00e0 n\u1eef gi\u1edbi \u0111\u1ed9 tu\u1ed5i h\u1ecdc sinh \u0111\u1ebfn d\u01b0\u1edbi 30. V\u00ec th\u1ebf, k\u00eanh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh th\u1eddi trang, ph\u1ee5 ki\u1ec7n, \u0111\u00e0o t\u1ea1o, m\u1ef9 ph\u1ea9m, \u1ea9m th\u1ef1c v\u00e0 du l\u1ecbch. \u0110\u00e2y l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean v\u1ec1 h\u00ecnh \u1ea3nh n\u00ean c\u00e1c c\u00f4ng ty n\u00ean ch\u00fa tr\u1ecdng ph\u00e1t huy l\u1ee3i th\u1ebf m\u1ea1nh c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y\u2026<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">S\u1ed1 6: SMS Marketing<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SMS: D\u00f9ng Brand SMS \u0111\u1ec3 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t v\u00ec SMS nh\u1eafm ch\u00ednh x\u00e1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t l\u1edbn. Nh\u01b0ng h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 t\u1ed1n k\u00e9m chi ph\u00ed v\u00ec v\u1eady doanh nghi\u1ec7p b\u1ea1n n\u00ean c\u00e2n nh\u1eafc v\u00e0 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh sms marketing n\u00e0y.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">K\u00eanh Marketing Offline:<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng marketing qu\u1ea3ng c\u00e1o r\u1ea5t truy\u1ec1n th\u1ed1ng , kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh n\u00e0y mang l\u1ea1i, nh\u01b0ng k\u00eanh marketing n\u00e0y \u0111i\u1ec3m y\u1ebfu l\u00e0 ph\u1ea1m v\u1ecb qu\u00e1 r\u1ed9ng \u0111\u1ec3 l\u00e0m ch\u01b0\u01a1ng tr\u00ecnh marketing n\u00ean s\u1ebd kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng ki\u1ec3m tra ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u0169ng nh\u01b0 \u0111\u1eb7c t\u00ednh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c, m\u1eb7t kh\u00e1c l\u1ea1i t\u1ed1n k\u00e9m chi ph\u00ed r\u1ea5t cao.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong nh\u00e0 v\u0103n ph\u00f2ng<\/li>\r\n<li>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u00eau ngo\u00e0i tr\u1eddi<\/li>\r\n<li>Qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng..v..v<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vietbrands s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m vi\u1ec7c h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf logo, s\u00e1ng t\u1ea1o slogan, ch\u1ea1y qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m ch\u1ea1y qu\u1ea3ng c\u00e1o seo online nh\u01b0 banner, poster, ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf brochure, thi\u1ebft k\u1ebf catalogue, thi\u1ebft k\u1ebf In leaflet..v..v<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/p>\n","protected":false},"author":7,"featured_media":10721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1176,1168,1178,1180,1177,1179,1182,1181,1174,1175],"class_list":["post-10720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cong-ty-xay-dung-chien-luoc-marketing","tag-dich-vu-marketing","tag-marketing-offline","tag-marketing-offline-gia-re","tag-marketing-online","tag-marketing-online-gia-re","tag-tu-van-marketing-offline","tag-tu-van-marketing-online","tag-xay-dung-chien-luoc-marketing","tag-xay-dung-chien-luoc-marketing-gia-re"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10720"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/10721"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}