{"id":10685,"date":"2019-01-09T11:04:35","date_gmt":"2019-01-09T04:04:35","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=10685"},"modified":"2020-06-24T21:28:44","modified_gmt":"2020-06-24T14:28:44","slug":"cac-y-tuong-marketing-pr-hay-sang-tao","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=10685","title":{"rendered":"C\u00e1c \u00fd t\u01b0\u1edfng Marketing PR hay s\u00e1ng t\u1ea1o"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">H\u00e3y c\u00f9ng Vietbrands t\u1ed5ng h\u1ee3p c\u00e1c \u00fd t\u01b0\u1edfng Marketing PR s\u00e1ng t\u1ea1o<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><br \/>Coca Cola lu\u00f4n bi\u1ebft c\u00e1ch g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi chi\u1ebfc c\u1ed1c v\u00e0 chai n\u01b0\u1edbc kh\u1ed5ng l\u1ed3 \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"562\" class=\"wp-image-10686\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/\u00fd-t\u01b0\u1edfng-marketing-coca-cola.jpg\" alt=\"\" srcset=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/\u00fd-t\u01b0\u1edfng-marketing-coca-cola.jpg 640w, https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/\u00fd-t\u01b0\u1edfng-marketing-coca-cola-456x400.jpg 456w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\r\n<figcaption>\u00fd t\u01b0\u1edfng marketing c\u1ee7a coca cola<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">V\u01b0\u1eddn th\u00fa \u1edf Copenhagen, \u0110an M\u1ea1ch c\u00f3 c\u00e1ch qu\u1ea3ng b\u00e1 r\u1ea5t s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea7y t\u00ednh k\u00edch th\u00edch.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"250\" class=\"wp-image-10689\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/\u00fd-t\u01b0\u1edfng-marketing-v\u01b0\u1eddn-th\u00fa-\u0111an-m\u1ea1ch.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Th\u00e1ng 4\/2015, Carlberg tung ra chi\u1ebfn d\u1ecbch: Bi\u1ec3n qu\u1ea3ng c\u00e1o hay nh\u1ea5t th\u1ebf gi\u1edbi. Theo \u0111\u00f3, ch\u1ec9 c\u1ea7n x\u1ebfp h\u00e0ng l\u00e0 b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ly bia mi\u1ec5n ph\u00ed:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"381\" class=\"wp-image-10692\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/\u00fd-t\u01b0\u1edfng-marketing-carlsberg.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Chi\u1ebfn d\u1ecbch PicknPlay c\u1ee7a McDonald t\u1ea1i Thu\u1ef5 \u0110i\u1ec3n. Ng\u01b0\u1eddi ta \u0111\u1eb7t m\u1ed9t m\u00e0n h\u00ecnh l\u1edbn tr\u00ean qu\u1ea3ng tr\u01b0\u1eddng v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ch\u01a1i t\u1eeb smartphone c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ea3i app r\u1eafc r\u1ed1i. Ai ch\u01a1i \u0111\u01b0\u1ee3c qu\u00e1 30 gi\u00e2y s\u1ebd \u0111\u01b0\u1ee3c t\u1eb7ng ph\u1ea7n \u0103n mi\u1ec5n ph\u00ed.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"494\" class=\"wp-image-10695\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/PicknPlay-c\u1ee7a-McDonald.jpg\" alt=\"\" srcset=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/PicknPlay-c\u1ee7a-McDonald.jpg 705w, https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/PicknPlay-c\u1ee7a-McDonald-571x400.jpg 571w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SNCF: CH\u00c2U \u00c2U TRONG T\u1ea6M TAY.<br \/>C\u00f4ng ty \u0111\u01b0\u1eddng s\u1eaft Ph\u00e1p \u0111\u00e3 l\u00e0m m\u1ed9t chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c ngo\u00e0i \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u1ec3 ng\u01b0\u1eddi \u1edf c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn kh\u00e1c nhau \u1edf ch\u00e2u \u00c2u c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau. Truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p \u0111i l\u1ea1i \u1edf ch\u00e2u \u00c2u th\u1eadt d\u1ec5 d\u00e0ng v\u1edbi m\u1ed9t t\u1ea5m v\u00e9 c\u1ee7a SNCF tr\u00ean tay:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"298\" class=\"wp-image-10698\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/chi\u1ebfn-d\u1ecbch-marketing-SNCF.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">V\u1edbi Nike, kh\u00f4ng c\u00f3 ch\u1ed7 cho b\u1ea1n ng\u1ed3i ngh\u1ec9 m\u00e0 h\u00e3y ti\u1ebfp t\u1ee5c nh\u1eefng b\u01b0\u1edbc ch\u1ea1y c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"342\" class=\"wp-image-10701\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/chi\u1ebfn-d\u1ecbch-marketing-NIKE.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Th\u01b0\u01a1ng hi\u1ec7u Contrex chuy\u00ean v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3m b\u00e9o \u0111\u00e3 l\u00e0m nh\u1eefng chi\u1ebfc xe m\u00e0u t\u00edm \u0111\u1eb7t ngo\u00e0i \u0111\u01b0\u1eddng. Khi ng\u01b0\u1eddi ngo\u00e0i \u0111\u01b0\u1eddng \u0111\u1ea1p xe (ch\u1ee7 y\u1ebfu l\u00e0 ph\u1ee5 n\u1eef) th\u00ec xu\u1ea5t hi\u1ec7n m\u1ed9t anh ch\u00e0ng tho\u00e1t y. \u0110i\u1ec1u n\u00e0y k\u00edch th\u00edch m\u1ecdi ng\u01b0\u1eddi \u0111\u1ea1p xe nhi\u1ec1u h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u b\u1ea5t ng\u1edd xu\u1ea5t hi\u1ec7n:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"299\" class=\"wp-image-10704\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/chi\u1ebfn-d\u1ecbch-marketing-Contrex.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">H\u00e3ng \u0111\u1ed3 gia d\u1ee5ng IKEA bi\u1ebfn tr\u1ea1m ch\u1edd xe bus tr\u1edf th\u00e0nh n\u01a1i ngh\u1ec9 ng\u01a1i l\u00fd t\u01b0\u1edfng.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" class=\"wp-image-10707\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/chi\u1ebfn-d\u1ecbch-marketing-IEKA.jpg\" alt=\"\" srcset=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/chi\u1ebfn-d\u1ecbch-marketing-IEKA.jpg 640w, https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/chi\u1ebfn-d\u1ecbch-marketing-IEKA-533x400.jpg 533w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Th\u00e1ng 5 n\u0103m 2015, th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Pele \u0111\u00e3 l\u00e0m chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c \u1edf c\u00e1c b\u1ebfn t\u1ea7u \u0111i\u1ec7n ng\u1ea7m. H\u00ecnh \u1ea3nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ng\u00e1p ng\u1ee7 \u0111\u01b0\u1ee3c chi\u1ebfu li\u00ean t\u1ee5c \u0111\u1ec3 lan truy\u1ec1n hi\u1ec7u \u1ee9ng g\u00e2y ng\u00e1p. M\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, nh\u1eefng t\u00e1ch c\u00e0 ph\u00ea Pele xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac \u0111\u1ec3 xo\u00e1 c\u01a1n bu\u1ed3n ng\u1ee7. 1 chi\u1ebfn d\u1ecbch cho th\u1ea5y s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa t\u00e2m l\u00fd h\u1ecdc v\u00e0 c\u00e1c hoat \u0111\u00f4ng PR Marketing:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"448\" class=\"wp-image-10710\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-marketing-cafe-pele-coffee.jpg\" alt=\"\" srcset=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-marketing-cafe-pele-coffee.jpg 840w, https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-marketing-cafe-pele-coffee-750x400.jpg 750w, https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-marketing-cafe-pele-coffee-768x410.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">H\u00e3ng k\u1eb9o Mars khi\u1ebfn ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng ph\u00e1t th\u00e8m v\u00ec chi\u1ebfc xe t\u1ea3i r\u1ea5t &#8220;ngon m\u1eaft&#8221; n\u00e0y.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"381\" class=\"wp-image-10713\" src=\"https:\/\/vietbrands.vn\/wp-content\/uploads\/2019\/01\/chi\u1ebfn-d\u1ecbch-marketing-h\u00e3ng-k\u1eb9o-mars.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vietbrands s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m vi\u1ec7c h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf logo, s\u00e1ng t\u1ea1o slogan, ch\u1ea1y qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m ch\u1ea1y qu\u1ea3ng c\u00e1o seo online nh\u01b0 banner, poster, ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf brochure, thi\u1ebft k\u1ebf catalogue, thi\u1ebft k\u1ebf In leaflet..v..v<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c \u00fd t\u01b0\u1edfng Marketing PR hay s\u00e1ng t\u1ea1o PicknPlay c\u1ee7a McDonald<\/p>\n","protected":false},"author":7,"featured_media":10695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1172,1173,1170,1171],"class_list":["post-10685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cac-y-tuong-marketing","tag-cac-y-tuong-marketing-pr","tag-cac-y-tuong-marketing-pr-hay-sang-tao","tag-cac-y-tuong-pr-hay-sang-tao"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10685"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/10695"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}