{"id":10680,"date":"2019-01-09T10:00:30","date_gmt":"2019-01-09T03:00:30","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=10680"},"modified":"2020-06-24T21:28:50","modified_gmt":"2020-06-24T14:28:50","slug":"chien-luoc-marketing-thuong-hieu","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=10680","title":{"rendered":"CHI\u1ebeN L\u01af\u1ee2C MARKETING TH\u01af\u01a0NG HI\u1ec6U"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Marketing \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec n\u00f3 \u0111\u00e3 t\u1eebng l\u00e0 trong qu\u00e1 kh\u1ee9 v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ea1ng Internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng mobile, c\u00e1ch \u0111\u00e2y kho\u1ea3ng 7 n\u0103m th\u00ec laptop pc th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng xu h\u01b0\u1edbng marketing t\u1eadp trung m\u1ea1nh v\u00e0o ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng internet th\u00f4ng qua laptop pc nh\u01b0ng trong v\u00f2ng 4 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y th\u00ec m\u1ecdi chuy\u1ec7n \u0111\u00e3 kh\u00e1c, c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh di d\u1ed9ng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh xa so v\u1edbi c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 laptop hay pc, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u0169 b\u00e3o nh\u01b0 v\u1eady c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di d\u1ed9ng th\u00ec xu h\u01b0\u1edbng marketing l\u1ea1i \u0111ang xoay chi\u1ec1u sang t\u1eadp trung v\u00e0o c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u00f4ng minh h\u01a1n, v\u00ec t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i h\u1ea7u nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u00e3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 l\u1ee9a tu\u1ed5i, v\u00ec v\u1eady l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u sao cho \u0111\u00fang v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 tr\u00e1nh t\u1ed1n k\u00e9m chi ph\u00ed m\u00e0 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3. Vietbrands xin \u0111\u01b0a ra 2 chi\u1ebfn l\u01b0\u1ee3c song song v\u00e0 t\u1ed1n k\u00e9m \u00edt chi ph\u00ed nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m 2 ph\u1ea7n ch\u00ednh nh\u01b0 sau.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Chi\u1ebfn l\u01b0\u1ee3c seo online t\u1eadp trung 70% v\u00e0o c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 30 % v\u00e0o c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nh\u01b0 pc laptop<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SEO d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 th\u00e0nh ph\u1ea7n c\u1ed1t y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng SEO thu l\u1ee3i nhu\u1eadn t\u1eeb ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u1edbn khi xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm online tr\u00ean internet, k\u1ec3 c\u1ea3 mobile. Chi\u1ebfn l\u01b0\u1ee3c SEO t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean di\u1ec7n r\u1ed9ng, t\u0103ng c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean website, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 facebook, di\u1ec5n \u0111\u00e0n, youtube, t\u1ea1o ra s\u1ef1 d\u1eabn \u0111\u1ea7u v\u1ec1 doanh s\u1ed1 hay l\u1ee3i nhu\u1eadn trong kinh doanh. \u0110\u00f3 l\u00e0 m\u1ee5c ti\u00eau t\u1ea7m trung c\u1ee7a \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c Marketer, b\u1edfi v\u00ec n\u00f3 ph\u00e2n t\u00e1n s\u1ef1 t\u1eadp trung c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 h\u00e0nh \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">S\u1eed d\u1ee5ng SEO v\u00e0 Marketing t\u00ecm ki\u1ebfm l\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: Marketing truy\u1ec1n th\u1ed1ng r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng n\u1ebfu mu\u1ed1n \u0111o l\u01b0\u1eddng th\u00ec s\u1ebd r\u1ea5t t\u1ed1n k\u00e9m, so v\u1edbi vi\u1ec7c \u0111o l\u01b0\u1eddng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 SEO online. \u0110\u00e1nh gi\u00e1 tr\u1ecdn g\u00f3i gi\u1ed1ng nh\u01b0 Google Analytics v\u00e0 Yahoo Analytics qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c traffic c\u1ee7a web, l\u01b0\u1ee3ng kh\u00e1ch vi\u1ebfng th\u0103m v\u00e0 th\u1eadm ch\u00ed l\u00e0 m\u1ee5c h\u1ecd \u0111\u00e3 xem hay s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, l\u1ee9a tu\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Chi\u1ebfn l\u01b0\u1ee3c Seo mang l\u1ea1i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng doanh thu song song b\u00ean c\u1ea1nh \u0111\u00f3 l\u1ea1i mang l\u1ea1i \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng r\u1ea5t t\u1ed1t m\u00e0 l\u1ea1i t\u1ed1n k\u00e9m \u00edt chi ph\u00ed n\u1ebfu b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng c\u1ee5 th\u1ec3 cho t\u1eebng m\u1ee5c ti\u00eau.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Chi\u1ebfn l\u01b0\u1ee3c offline l\u00e0 B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u00e0 marketing truy\u1ec1n th\u1ed1ng, \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 trong m\u1ed7i doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m. Hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng h\u1ec1 th\u1ea5p, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ch\u1ee9c n\u0103ng r\u1ea5t quan tr\u1ecdng \u0111\u00f3 ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, ch\u1ec9 c\u1ea7n ph\u00e1t huy m\u1ea1nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec5n s\u1ebd l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 ch\u1ed7 \u0111\u1ee9ng r\u1ea5t l\u1edbn trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i,<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">V\u1edbi chi\u1ebfn l\u01b0\u1ee3c offilne ta c\u00f3 c\u00e1c chi\u1ebfn thu\u1eadt ch\u00ednh sau \u0111\u00e2y \u0111\u1ec3 t\u1eadp trung v\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n:<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Th\u01b0 chuy\u1ec3n ph\u00e1t<\/li>\r\n<li>Th\u1ef1c hi\u00ean Cold Calling take care cho kh\u00e1ch h\u00e0ng<\/li>\r\n<li>T\u00e0i tr\u1ee3 cho m\u1ed9t s\u1ef1 ki\u1ec7n mang t\u00ednh c\u1ed9ng \u0111\u1ed3ng cao<\/li>\r\n<li>Tham gia di\u1ec5n thuy\u1ebft chia s\u1ebb t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb s\u1ef1 ki\u1ec7n<\/li>\r\n<li>Tham gia c\u00e1c tri\u1ec3n l\u00e3m s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc<\/li>\r\n<li>Thay \u0111\u1ed5i bao b\u00ec nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m cho t\u1eebng s\u1ef1 ki\u1ec7n trong n\u0103m<\/li>\r\n<li>Giao ti\u1ebfp th\u00f4ng qua c\u00e1c \u1ea5n ph\u1ea9m c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\r\n<li>Ph\u00e2n ph\u00e1t danh thi\u1ebfp, brochure, catalogue, leaflet b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3<\/li>\r\n<li>Tham gia c\u00e1c bu\u1ed5i s\u1ef1 ki\u1ec7n h\u1ecdp m\u1eb7t gi\u1eefa c\u00e1c doanh nghi\u1ec7p c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p<\/li>\r\n<li>T\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh quy\u00ean g\u00f3p qu\u00e0 t\u1eb7ng ho\u1eb7c gi\u1ea3i th\u01b0\u1edfng cho m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh s\u1ef1 ki\u1ec7n hay cu\u1ed9c thi n\u00e0o \u0111\u00f3<\/li>\r\n<li>T\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh team bulding cho nh\u00e2n vi\u00ean \u0111\u1ec3 v\u1eeba gia t\u0103ng s\u1ef1 k\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 t\u1eeb \u0111\u00f3 ph\u00e1t huy truy\u1ec1n th\u00f4ng ra b\u00ean ngo\u00e0i th\u00f4ng qua ch\u00ednh nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vietbrands s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m vi\u1ec7c h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf logo, s\u00e1ng t\u1ea1o slogan, ch\u1ea1y qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m ch\u1ea1y qu\u1ea3ng c\u00e1o seo online nh\u01b0 banner, poster, ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf brochure, thi\u1ebft k\u1ebf catalogue, thi\u1ebft k\u1ebf In leaflet..v..v<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">V\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean h\u01a1n 10 n\u0103m kinh nghi\u1ec7m, ch\u00fang t\u00f4i lu\u00f4n \u0111\u1ed3ng h\u00e0nh t\u01b0 v\u1ea5n v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"author":7,"featured_media":10681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,39],"tags":[906,1164,1165,1167,1169,1168],"class_list":["post-10680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-bao-gia","tag-chien-luoc-marketing","tag-chien-luoc-marketing-thuong-hieu","tag-chien-luoc-marketing-thuong-hieu-gia-re","tag-cong-ty-chien-luoc-marketing-thuong-hieu","tag-cong-ty-dich-vu-marketing","tag-dich-vu-marketing"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10680"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/10681"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}