{"id":10512,"date":"2019-01-05T13:48:20","date_gmt":"2019-01-05T06:48:20","guid":{"rendered":"https:\/\/vietbrands.vn\/?p=10512"},"modified":"2019-01-05T13:50:31","modified_gmt":"2019-01-05T06:50:31","slug":"phan-biet-thuong-hieu-va-nhan-hieu","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/?p=10512","title":{"rendered":"Ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u"},"content":{"rendered":"\n

Nh\u00e3n hi\u1ec7u th\u00ec c\u00f3 th\u1ec3 g\u1eafn v\u1edbi n\u1ed9i dung, ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 th\u1ec3 kh\u00f4ng<\/strong><\/h2>\n\n\n\n

Nh\u00e3n hi\u1ec7u l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u d\u00f9ng ph\u00e2n bi\u1ec7t h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u00f9ng lo\u1ea1i c\u1ee7a c\u00e1c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t, kinh doanh kh\u00e1c nhau. Nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a c\u00f3 th\u1ec3 l\u00e0 t\u1eeb ng\u1eef, h\u00ecnh \u1ea3nh ho\u1eb7c s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng m\u1ed9t ho\u1eb7c nhi\u1ec1u m\u00e0u s\u1eafc. Nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a ng\u01b0\u1eddi ho\u1eb7c c\u00f4ng ty th\u1ef1c hi\u1ec7n ho\u1eb7c s\u1ea3n xu\u1ea5t v\u00e0 l\u00e0 m\u1ed9t trong c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c ph\u00e1p lu\u1eadt b\u1ea3o h\u1ed9.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng, chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 \u01b0a chu\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng.
<\/strong> Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, l\u00e0 m\u1ed9t c\u00e1i t\u00ean g\u1eafn v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t. Th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c u\u1ef7 quy\u1ec1n cho ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng m\u1ea1i ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n

Th\u1ee9 nh\u1ea5t: <\/h3>\n\n\n\n

N\u1ebfu ch\u1ec9 x\u00e9t \u0111\u01a1n thu\u1ea7n v\u1ec1 kh\u00eda c\u1ea1nh v\u1eadt ch\u1ea5t, ngh\u0129a l\u00e0 nh\u00ecn nh\u1eadn d\u1ef1a v\u00e0o t\u00ean g\u1ecdi, logo th\u00ec nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a v\u00e0 th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t kh\u00f3 ph\u00e2n bi\u1ec7t, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 m\u1ed9t. T\u1ea5t nhi\u00ean, \u1edf \u0111\u00e2y c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ra s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u00f3 l\u00e0 khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i \u0111\u1ebfn c\u1ea3 kh\u1ea9u hi\u1ec7u, nh\u1ea1c hi\u1ec7u m\u00e0 \u0111i\u1ec1u n\u00e0y g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a. V\u00ed d\u1ee5, ch\u00fang ta c\u00f3 th\u1ec3 ch\u1ec9 nghe n\u00f3i \u0111\u1ebfn \u201cCh\u1ec9 c\u00f3 th\u1ec3 l\u00e0 HEINEKEN\u201d l\u00e0 \u0111\u00e3 ngh\u0129 ngay \u0111\u1ebfn HEINEKEN .<\/p>\n\n\n\n

Th\u1ee9 hai: <\/h3>\n\n\n\n

Thu\u1eadt ng\u1eef th\u01b0\u01a1ng li\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u l\u00e0 hai thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c d\u00f9ng trong nh\u1eefng ng\u1eef c\u1ea3nh kh\u00e1c nhau. \u1ede g\u00f3c \u0111\u1ed9 ph\u00e1p l\u00fd, s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a l\u00e0 \u0111\u00fang nh\u01b0 trong c\u00e1c quy \u0111\u1ecbnh c\u1ee7a lu\u1eadt ph\u00e1p Vi\u1ec7t Nam, nh\u01b0ng \u1edf g\u00f3c \u0111\u1ed9 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p v\u00e0 marketing th\u00ec ng\u01b0\u1eddi ta th\u01b0\u1eddng d\u00f9ng thu\u1eadt ng\u1eef th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

Trong ti\u1ebfng Anh, 2 thu\u1eadt ng\u1eef Brand v\u00e0 Trademark c\u0169ng t\u1ed3n t\u1ea1i song song v\u00e0 ng\u01b0\u1eddi ta c\u0169ng d\u00f9ng trong nh\u1eefng ng\u1eef c\u1ea3nh t\u01b0\u01a1ng \u1ee9ng nh\u01b0 v\u1eady. Th\u1ef1c t\u1ebf, trong c\u00e1c t\u00e0i li\u1ec7u c\u1ee7a n\u01b0\u1edbc ngo\u00e0i, ch\u00fang ta th\u01b0\u1eddng g\u1eb7p c\u00e1c c\u1ee5m t\u1eeb \u201cBuilding Brand\u201d, \u201cBrand Strategy\u201d; \u201cBrand Image\u201d; \u201cBrand Vision\u201d; \u201cBrand Manager\u201d\u2026 m\u00e0 hi\u1ec3u theo c\u00e1ch c\u1ee7a ch\u00fang t\u00f4i l\u00e0 \u201cX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d; \u201cChi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\u201d; \u201cH\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u\u201d; \u201cT\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u\u201d; \u201cQu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u201d. Trong khi \u0111\u00f3 thu\u1eadt ng\u1eef \u201cTrademark\u201d l\u1ea1i ch\u1ec9 g\u1eb7p khi n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 ho\u1eb7c trong c\u00e1c v\u0103n b\u1ea3n ph\u00e1p l\u00fd (ch\u1eb3ng h\u1ea1n registered trademarks), m\u00e0 kh\u00f4ng g\u1eb7p c\u00e1c c\u1ee5m t\u1eeb t\u01b0\u01a1ng \u1ee9ng l\u00e0 \u201cBuilding trademark\u201d; \u201cTrademark Manager\u201d; \u201cTrademark Vision\u201d. <\/p>\n\n\n\n

\u0110\u1ebfn \u0111\u00e2y l\u1ea1i g\u1eb7p ph\u1ea3i m\u1ed9t kh\u00fac m\u1eafc v\u1ec1 d\u1ecbch thu\u1eadt? \u0110\u00f3 l\u00e0, Brand trong nguy\u00ean ngh\u0129a t\u1eeb ti\u1ebfng Anh l\u00e0 nh\u00e3n hi\u1ec7u, d\u1ea5u hi\u1ec7u; c\u00f2n Trademar c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ecbch l\u00e0 d\u1ea5u hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i? Tuy nhi\u00ean, v\u1edbi quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh, c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong b\u00e0i vi\u1ebft n\u00e0y h\u01b0\u1edbng v\u00e0o thu\u1eadt ng\u1eef Brand, m\u00e0 v\u1eabn theo ch\u00fang t\u00f4i, hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec3u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0 v\u1eady th\u00ec s\u1ef1 tranh c\u00e3i v\u1ec1 thu\u1eadt ng\u1eef th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u v\u1eabn ch\u01b0a ng\u00e3 ng\u0169, m\u00e0 ch\u1ee7 y\u1ebfu l\u00e0 do c\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb nh\u1eefng g\u00f3c \u0111\u1ed9 kh\u00e1c nhau c\u1ee7a v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n

Th\u1ee9 ba: <\/h3>\n\n\n\n

C\u0169ng c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a tr\u00ean m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n

  • N\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 n\u00f3i \u0111\u1ebfn c\u00e1c d\u1ea5u hi\u1ec7u nh\u01b0 trong nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a m\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 n\u00f3i \u0111\u1ebfn h\u00ecnh t\u01b0\u1ee3ng v\u1ec1 h\u00e0ng h\u00f3a trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 th\u1eadt s\u1ef1 tr\u1eebu t\u01b0\u1ee3ng v\u00e0 v\u00ec th\u1ebf \u0111\u00e3 c\u00f3 ng\u01b0\u1eddi g\u1ecdi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea7n h\u1ed3n c\u00f2n nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a l\u00e0 ph\u1ea7n x\u00e1c.<\/li>
  • Nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra ch\u1ec9 trong th\u1eddi gian \u0111\u00f4i khi l\u00e0 r\u1ea5t ng\u1eafn, trong khi \u0111\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh v\u1ec1 h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng) \u0111\u00f4i khi l\u00e0 c\u1ea3 cu\u1ed9c \u0111\u1eddi c\u1ee7a doanh nh\u00e2n.<\/li>
  • Th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng s\u1ebd t\u1ed3n t\u1ea1i m\u00e3i theo th\u1eddi gian nh\u01b0ng nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a th\u00ec ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e1p l\u00fd trong th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u1eddi h\u1ea1n b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a th\u01b0\u1eddng l\u00e0 10 n\u0103m v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00e9o d\u00e0i b\u1eb1ng vi\u1ec7c gia h\u1ea1n).<\/li>
  • Nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc c\u00f4ng nh\u1eadn v\u00e0 b\u1ea3o h\u1ed9 c\u00f2n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 k\u1ebft qu\u1ea3 ph\u1ea5n \u0111\u1ea5u l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi c\u00f4ng nh\u1eadn.\nB\u1ea3ng So s\u00e1nh gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u:<\/li><\/ul>\n\n\n\n

    Khi m\u1ed9t c\u00f4ng ty \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty ph\u1ea3i g\u00e1n cho s\u1ea3n ph\u1ea9m m\u1ed9t nh\u00e3n hi\u1ec7u n\u00e0o \u0111\u00f3 v\u00e0 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 b\u1ea3n quy\u1ec1n. Sau m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u00e3n hi\u1ec7u tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0103n s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh n\u00e0y tr\u1ea3i qua c\u00e1c cung b\u1eadc sau \u0111\u00e2y:<\/p>\n\n\n\n

    Nh\u00e3n hi\u1ec7u (Trademark) \u2192 Nh\u00e3n hi\u1ec7u tin t\u01b0\u1edfng (Trustmark) \u2192 Nh\u00e3n hi\u1ec7u y\u00eau th\u00edch (Lovemark) \u2192 Th\u01b0\u01a1ng hi\u1ec7u (Brand).<\/p>\n\n\n\n

    So s\u00e1nh gi\u1eefa nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c t\u1ed5ng k\u1ebft trong b\u1ea3ng sau:<\/h2>\n\n\n\n
    \u0110\u1eb7c Tr\u01b0ng<\/td>Nh\u00e3n Hi\u1ec7u<\/td>Th\u01b0\u01a1ng Hi\u1ec7u<\/td><\/tr>
    Thu\u1eadt Ng\u1eef<\/td>TradeMark<\/td>Brands<\/td><\/tr>
    T\u00ednh H\u1eefu H\u00ecnh<\/td>Nh\u00ecn th\u1ea5y, s\u1edd, ch\u1ea1m, nghe..v..v x\u00e1c nh\u1eadn bi\u00ean ngo\u00e0i<\/td>Bao g\u1ed3m c\u1ea3 h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh: c\u1ea3m nh\u1eadn, nh\u1eadn th\u1ee9c, h\u00ecnh t\u01b0\u1ee3ng..v..v<\/td><\/tr>
    Gi\u00e1 Tr\u1ecb<\/td>\u0110\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua s\u1ed5 s\u00e1ch k\u1ebf to\u00e1n<\/td>Kh\u00f4ng \u0110\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua s\u1ed5 s\u00e1ch k\u1ebf to\u00e1n<\/td><\/tr>
    Ti\u1ebfp C\u1eadn<\/td>D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 lu\u1eadt ph\u00e1p<\/td>D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/td><\/tr>
    B\u1ea3o h\u1ed9<\/td>\u0110\u01b0\u1ee3c lu\u1eadt ph\u00e1p th\u1eeba nh\u1eadn v\u00e0 b\u1ea3o h\u1ed9<\/td>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eeba nh\u1eadn, tin c\u1eady, trung th\u00e0nh v\u00e0 g\u1eafn b\u00f3 v\u1edbi s\u1ea3n ph\u1ea9m<\/td><\/tr>
    L\u00e0m Gi\u1ea3<\/td>C\u00f3 H\u00e0ng Gi\u1ea3<\/td>Kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3<\/td><\/tr>
    Ph\u1ee5 Tr\u00e1ch<\/td>Lu\u1eadt s\u01b0 nh\u00e2n vi\u00ean ph\u00e1p l\u00fd<\/td>Chuy\u00ean vi\u00ean qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, chuy\u00ean vi\u00ean marketing<\/td><\/tr><\/tbody><\/table>\n\n\n\n

    \u0110\u1ec3 \u0111\u01b0\u01a1c t\u01b0 v\u1ea5n v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7, Qu\u00fd kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7:<\/p>\n\n\n\n

    V\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean h\u01a1n 10 n\u0103m kinh nghi\u1ec7m, ch\u00fang t\u00f4i lu\u00f4n \u0111\u1ed3ng h\u00e0nh t\u01b0 v\u1ea5n v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh.<\/p>\n\n\n\n

    C\u00d4NG TY VIETBRANS THI\u1ebeT K\u1ebe X\u00c2Y D\u1ef0NG LOGO TH\u01af\u01a0NG HI\u1ec6U<\/strong><\/p>\n\n\n\n

    Hotline: Tel: 28.22.454.888\/999 | H: 093339OOO8
    Email: info@vietbrands.vn
    Website: https:\/\/vietbrands.vn<\/strong><\/p>\n\n\n\n

    \u0110\u0103ng k\u00fd nh\u00e3n hi\u1ec7u cho h\u1ea1t gi\u1ed1ng
    \u0110\u0103ng k\u00fd nh\u00e3n hi\u1ec7u cho kh\u00e1ch s\u1ea1n
    Th\u1ee7 t\u1ee5c xin gi\u1ea5y ph\u00e9p an ninh tr\u1eadt t\u1ef1 cho nh\u00e0 ngh\u1ec9 kh\u00e1ch s\u1ea1n
    \u0110\u0103ng k\u00fd b\u1ea3n quy\u1ec1n logo v\u00e0 \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u, c\u00f3 ph\u1ea3i “2in1”
    \u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng
    \u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 ch\u1ec9 d\u1eabn \u0111\u1ecba l\u00fd
    Doanh nghi\u1ec7p c\u00f3 c\u1ea7n ph\u1ea3i \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u?
    Quy\u1ec1n t\u00e1c gi\u1ea3 v\u00e0 quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p
    Ph\u00e2n bi\u1ec7t gi\u1eefa Nh\u00e3n hi\u1ec7u v\u00e0 Nh\u00e3n h\u00e0ng ho\u00e1<\/p>\n\n\n\n


    <\/p>\n","protected":false},"excerpt":{"rendered":"

    th\u01b0\u01a1ng hi\u1ec7u nh\u00e3n hi\u1ec7u l\u00e0 g\u00ec c\u00e1ch ph\u00e2n bi\u1ec7t<\/p>\n","protected":false},"author":7,"featured_media":10513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,8,1],"tags":[1033,1032,1034],"class_list":["post-10512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-gia","category-brands","category-marketing","tag-bao-gia-dang-ky-thuong-hieu","tag-phan-biet-thuong-hieu-va-nhan-hieu","tag-thuong-hieu-nhan-hieu"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10512"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/posts\/10512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=\/wp\/v2\/media\/10513"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}