{"id":6110,"date":"2015-12-19T12:19:28","date_gmt":"2015-12-19T05:19:28","guid":{"rendered":"https:\/\/vietbrands.vn\/en\/?p=6110"},"modified":"2015-12-19T12:20:42","modified_gmt":"2015-12-19T05:20:42","slug":"aston-martin-a-brand-story-with-the-ultimate-protagonist","status":"publish","type":"post","link":"https:\/\/vietbrands.vn\/en\/brand\/aston-martin-a-brand-story-with-the-ultimate-protagonist.html","title":{"rendered":"Aston Martin \u2013 A Brand Story With The Ultimate Protagonist"},"content":{"rendered":"<p><em>When you think of Aston Martin, what comes to mind? \u00a0For me, it\u2019s James Bond and all the exciting car chases. It\u2019s probably what comes to your mind also?<\/em><\/p>\n<p>But, beyond the James Bond association, the Aston Martin story is actually just as interesting.<\/p>\n<p>According to their website:<\/p>\n<blockquote><p>A RICH AND PRESTIGIOUS HERITAGE DEFINES ASTON MARTIN AS SOMETHING TRULY UNIQUE WITHIN AUTOMOTIVE HISTORY.<\/p><\/blockquote>\n<p>Founded in 1913 by Robert Bamford and Lionel Martin as \u2018Bamford &amp; Martin Ltd\u2019, the company has developed into an iconic brand synonymous with high performance and elegance. 1914 saw the birth of the name \u2018Aston Martin\u2019 following Martin\u2019s successful run at the Aston Hill Climb in Buckinghamshire, England. Within a year the first aston martin had been built and registered with the name and by 1920 the business had relocated to Kensington.<\/p>\n<p>The rest, as they say, is glorious history which you can read via this elegant slideshow recounting their story.<\/p>\n<h3>THE ULTIMATE PROTAGONIST<\/h3>\n<p>Back to why I, and so many others like me love the car so much, it\u2019s the James Bond association.<\/p>\n<p>Frequently acclaimed as the most beautiful car in the world, the Aston Martin DB5 entered production in 1963. The following year saw the birth of a relationship that has left an indelible mark on popular culture, as the DB5 was chosen to be James Bond\u2019s car of choice in the classic film \u2018Goldfinger\u2019.<\/p>\n<p>With the James Bond association, Aston Martin managed to indirectly associate itself with the ultimate protagonist (hero), James Bond, a character its customer base surly aspire (if only in their imagination) to be like.<\/p>\n<p>Goes to show the power of well chosen product placement to support a brand\u2019s story and identity.<\/p>\n<h3>OVER TO YOU\u2026<\/h3>\n<p>Do you admire the Aston Martin Brand? Is it due to the association with James Bond? \u00a0Which other auto brands do you admire? Share below\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think of Aston Martin, what comes to mind? \u00a0For me, it\u2019s James Bond and all the exciting car chases. It\u2019s probably what comes to your mind also? But, beyond the James Bond association, the Aston Martin story is actually just as interesting. According to their website: A RICH AND PRESTIGIOUS HERITAGE DEFINES ASTON&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[85,84],"class_list":["post-6110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","tag-aston-martin","tag-brand-story"],"_links":{"self":[{"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/posts\/6110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/comments?post=6110"}],"version-history":[{"count":0,"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/posts\/6110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/media\/6111"}],"wp:attachment":[{"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/media?parent=6110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/categories?post=6110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietbrands.vn\/en\/wp-json\/wp\/v2\/tags?post=6110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}